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Thursday, November 5 Google Commerce Search Launched to Upgrade E-Shopping
Google has created a shopping cart software for online retailers called Google Commerce Search. It is now on the air and you can start using it (see the video below).
This new product is aimed both to online sellers and online buyers, who will enjoy an upgraded shopping experience, Google promises.
The feature uses Google's search technology and it is adapted to e-commerce websites. That makes it a feature aimed at improving online shopping websites' search and usability.
When we say it includes Google's search technology, it means it includes spellcheck, stemming, and synonym matching. If the potential buyer does not remember the exact name of the product, he can type whatever he remembers and Google Commerce Search will suggest him/her the right and complete information.
The feature is integrated with Google Analytics by default, so retailers can track the incoming traffic to their website/products.
Google Commerce Search is also highly customizable, so after the retailer uploads his/her products, they can decide how to display the information. They can even highlight special offers and products, and connect related products so that searching become easier for customers. The result is a Google-hosted shopping cart.
In their announcement, Google explains that visitors spend an average of just 8 seconds before deciding whether or not to remain on a website, "so having a good search tool is important for turning visitors into buyers".
In addition, Google Commerce Search is hosted in the cloud, "meaning it lives online, so e-commerce sites can get up and running quickly".
Google has strategically launched this new feature a couple of months before the holidays season, when commerce in general and e-commerce in particular rises and even traffic peaks are experienced.
The cost of the service depends on how many products/SKUs in the retailer’s data feed, and how searches are done on the retailer’s store.
So if you are an online retailer, you can now use this new Google feature and buy a FT Package. By doing the latter, you will drive lots of potential customers to your online store and then provide them with a comfortable and fast shopping experience. The result could be an important increase on your sells.
