It is official: Facebook has overtaken MySpace in US traffic last May. This incredible growth of the powerful social network comes after it had overtaken MySpace and other social networks in the global scenario, according to numbers by comScore.
This fact has generated opposed situations in both companies: while Facebook hit 1 billion daily Facebook Chat messages, launched its vanity URL program, and launched a Swahili-language version, MySpace shed 400 jobs (30% of its team) in order to cut costs and returned to a "startup culture".
So now MySpace is #2 worldwide (and in the US), but they have a more robust range of advertising options than Facebook. It does not seem that MySpace, despite its decline, can disappear from the online world, unless big advertisers find ways to spend more at Facebook or learn how to leverage it with more success. In this latter case, MySpace would face a death spiral of declining viewership and even fewer ad dollars.
So now all the speculation is on you. What do you think? Will they live, will they die? Where will be MySpace one year from now?
