Search Engine Marketing Blog

Welcome to the FullTraffic Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

Wednesday, November 5
Google and Yahoo Search Ad Deal Canceled

Google is ending its search advertising partnership with Yahoo. It was never even implemented. Concerns over antitrust issues rose fast and furious since Google + Yahoo = an enormous chunk of the search ad market.

Groups of advertisers spurred on by Microsoft lobbied the Department of Justice to oppose the deal. But they might have just facilitated the search market going from 5 major engines to 4, providing less competition.

Yahoo is in dire straits and desperately needed this influx of cash. It's looking more and more likely that their stock could drop (fairly or unfairly) to single digits, at which point Microsoft could get a great deal on a company they once offered $31 a share for.

Take that number 4 and reduce it to 3 if a Yahoo-AOL merger occurs before the acquisition.

Both Google and Yahoo are saying that the cancellation of the deal won't affect their commitment to search innovation.

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     Posted by FullTraffic SEO team at 15:23 | View Post | 0 Comments
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Wednesday, November 5
Firefox Reaches 20% Market Share

They reached the number for 2 out of 4 weeks in October. For a browser that doesn't come pre-installed on most computers, that's quite impressive.

The new privacy feature is included in a pre-release version of Firefox 3.1. It's called "Private Browsing" and you can turn it on via the Tools tab. When you do, it won't store data such as history, cookies, and cache. But it only prevents such storage for the browsing you do when the feature is turned on. To store that info again, just turn it off.

What Private Browsing does NOT do is keep you anonymous on websites or your ISP. It also is not a security tool to prevent spyware downloads and such.

A good use of the tool is if you're looking online for Christmas gifts but you don't want your husband to find out what you're getting him! (Just make sure to take note of the things you want to remember.)

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     Posted by FullTraffic SEO team at 15:20 | View Post | 0 Comments
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Wednesday, November 5
Marketing & PageRank: New Rules

Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of "The New Rules of Marketing & PR". TopRank CEO Lee Odden posted a short write up and video interview with Scott as well.

David started his presentation with an impromptu survey, asking the audience to respond with a show of hands to questions like:

  • How many of you have been to a tradeshow as a participant, not an exhibitor, in the last year? (very few people in the room raised their hands)
  • How many of you have responded to a Direct Marketing piece in the last year? (very few people in the room raised their hands)
  • How many of you have seen an advertisement, either magazine or TV, and made a call or purchase based on the advertisement? (again, very few show of hands in an overly packed room)
  • Now, how many of you have done a search on Google to find answers or information about a product? (almost everyone in the room raised their hands to answer this question)
  • How many of you have reached out to your network for answers, either by using Facebook, LinkedIn, or other online venues? (about 95% of the room raised their hands)

From traveling around the world and talking to professionals in multiple industries, David gets the same response rate to these same questions. Only 20% of the room responds to the first three questions, while 95% respond to the last two questions, yet companies continue to market via the first three channels (ie: trade shows, direct marketing, and advertising).

The idea of a World Wide Rave, as David presents, is that others will tell your story and share your ideas for you. An example of a brand that is leveraging a creative concept that others have been able to share is the Cadbury Dairy Milk campaign. Cadbury created the Gorilla Drummer video for YouTube, which has seen over 3 Million views to-date. Others have taken this content and made it apart of their own campaign, sharing the Cadbury logo strategically placed at the end of the video.

David shared a quote with the group: To be successful online, "You must unlearn what you have learned." -Yoda

The old rules of Marketing and PR:

  • Buy your way in with advertising
  • Beg your way in with PR

The new rule of Marketing and PR:

  • Publish your way in directly

You have to stop thinking like a marketer, an advertiser and a communicator and start thinking like a publisher. Create information your consumers want, and they will share it, this is the idea behind creating the World Wide Rave content. "On the web, you are what you publish."

The rules of the World Wide Rave:

1. Nobody cares about your products (except you)

There are so many overused words in marketing collateral today. These "gobbledygook" words are used so often that they no longer have meaning. You have to stop creating your own language and use the language your customers are using. David shared the top ten overused words from a recent study:

  • Next generation
  • Robust
  • Flexible
  • World class
  • Easy to use
  • Scalable
  • Cutting edge
  • Well positioned
  • Market leading
  • Mission critical

2. No coercion required

Viral marketing is getting a bad name. Don't get sucked into the gimmicks (ie: Ad banners stating: You have won $1,000). Because of misleading advertisements, the back button is the 3rd most clicked button online.

3. Lose control (let your customers have control of your content)

Remove the gate and let people have your content without requiring their contact information, and in return people will share your content.

4. Put down roots

Treat bloggers just like mainstream media. Create a connection to share your story.

5. Create triggers that encourage people to share

As an example, Trip Advisor spent two days creating the 'Cities I Visited' application for Facebook. More than 5 Million people use this branded application to share with others the cities they have visited.

6. Point the world to your virtual doorstep

David gave an example of how Stride has leveraged a very simple concept by sponsoring: Where the Hell is Matt? A video created for YouTube, viewed by more than 11 Million people around the world. The campaign received national media coverage and continues to drive visitors to the Stride website.

David wrapped up the presentation stating that sincerity is something that is impossible to fake and hard to come by, but something people respond to. When you develop marketing campaigns, how sincere is your message?

The idea behind the World Wide Rave is to reach buyers directly online. What do you have to lose?

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Sunday, October 26
Microsoft's Income Increases by 2%

Microsoft announced its earnings for the fiscal quarter ending September 30, 2008. For them, it's the first quarter of their fiscal year, while other companies go with the traditional calendar and call it their third quarter.

Their net income increased by 2%. This was due largely in part to XBox360, a gaming console which recently received a price slash.

It has been widely noted that Microsoft has a bunch of cash on hand, especially since they didn't end up acquiring Yahoo after all (yet). MSFT was up .28 at the time of this post. Though with the markets as volatile as they are, that could change at any minute.

Here's the press release:

Microsoft Reports Record First-Quarter Revenue
Thursday October 23, 4:10 pm ET
Revenue surpasses $15 billion with healthy sales of enterprise software and Xbox 360 consoles

REDMOND, Wash., Oct. 23 /PRNewswire-FirstCall/ -- Microsoft Corp. today announced revenue of $15.06 billion for the fiscal quarter ended Sept. 30, 2008, a 9% increase over the same period of the prior year. Operating income, net income and diluted earnings per share for the quarter were $6.00 billion, $4.37 billion and $0.48, respectively.

Microsoft showed particular strength in multiyear annuity sales, which grew more than 20% during the quarter from the combined businesses of Client, Microsoft Business Division and Server and Tools.

"Our customers are asking how they can save money and do more with less," said Kevin Turner, chief operating officer at Microsoft. "Microsoft is uniquely positioned to help our customers save money through supplier consolidation, increased productivity, and a low total cost of ownership through the depth and breadth of our product portfolio and solutions."

Microsoft continued to add to its product and services portfolio with innovative offerings such as Microsoft SQL Server 2008, Microsoft Hyper-V Server 2008 and the first service update to Microsoft Dynamics CRM Online.

"In a challenging economic environment, the first-quarter results exhibit the strength and diversity of our business model," said Chris Liddell, chief financial officer of Microsoft.

Business Outlook

Microsoft's business outlook reflects a balance of risks and the likelihood of a continued economic slowdown. The trends seen late in the first-quarter are now forecasted to continue, whereas previous expectations were for the economy to improve in the second half of the fiscal year. In this economic environment, the company is focused on three main actions; working with customers to provide high value products at the lowest total overall cost of ownership, increasing focus on expense management and targeting investment into the highest priority strategic opportunities.

Microsoft management offers the following guidance for the quarter ending Dec. 31, 2008:
-- Revenue is expected to be in the range of $17.3 billion to $17.8 billion.
-- Operating income is expected to be in the range of $6.1 billion to $6.4 billion.
-- Diluted earnings per share are expected to be in the range of $0.51 to $0.53.

Management offers the following guidance for the full fiscal year ending June 30, 2009:
-- Revenue is expected to be in the range of $64.9 billion to $66.4 billion.
-- Operating income is expected to be in the range of $24.4 billion to $25.5 billion.
-- Diluted earnings per share are expected to be in the range of $2.00 to $2.10.

Liddell noted that "we feel extremely good about our relative competitive position and our ability to continue outgrowing IT spend. We believe our exceptionally strong cash flow, product pipeline and financial strength will allow us to weather economic conditions well."

Webcast Details

Microsoft will hold an audio webcast at 2:30 p.m. PDT (5:30 p.m. EDT) today with Chris Liddell, senior vice president and chief financial officer, Frank Brod, corporate vice president and chief accounting officer, and Bill Koefoed, general manager of Investor Relations, to discuss details of the company's performance for the quarter and certain forward-looking information. The webcast will be available for replay through the close of business on Oct. 23, 2009.

About Microsoft

Founded in 1975, Microsoft (Nasdaq: MSFT - News) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Forward-Looking Statements

Statements in this release that are "forward-looking statements" are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors such as:

-- challenges to Microsoft's business model;
-- intense competition in all of Microsoft's markets;
-- Microsoft's continued ability to protect its intellectual property rights;
-- claims that Microsoft has infringed the intellectual property rights of others;
-- the possibility of unauthorized disclosure of significant portions of Microsoft's source code;
-- actual or perceived security vulnerabilities in Microsoft products that could reduce revenue or lead to liability;
-- government litigation and regulation affecting how Microsoft designs and markets its products;
-- Microsoft's ability to attract and retain talented employees;
-- delays in product development and related product release schedules;
-- significant business investments that may not gain customer acceptance and produce offsetting increases in revenue;
-- changes in general economic conditions that affect our investment portfolio or demand for computer hardware or software;
-- adverse results in legal disputes;
-- unanticipated tax liabilities;
-- quality or supply problems in Microsoft's consumer hardware or other vertically integrated hardware and software products;
-- impairment of goodwill or amortizable intangible assets causing a charge to earnings;
-- exposure to increased economic and regulatory uncertainties from operating a global business;
-- geopolitical conditions, natural disaster, cyberattack or other catastrophic events disrupting Microsoft's business;
-- acquisitions and joint ventures that adversely affect the business;
-- improper disclosure of personal data could result in liability and harm to Microsoft's reputation;
-- outages and disruptions of online services if Microsoft fails to maintain an adequate operations infrastructure;
-- sales channel disruption, such as the bankruptcy of a major distributor; and
-- Microsoft's ability to implement operating cost structures that align with revenue growth.

For further information regarding risks and uncertainties associated with Microsoft's business, please refer to the "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" sections of Microsoft's SEC filings, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q, copies of which may be obtained by contacting Microsoft's Investor Relations department at (800) 285-7772 or at Microsoft's Investor Relations Web site at http://www.microsoft.com/msft.

All information in this release is as of Oct. 23, 2008. The company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Microsoft Corporation
Income Statements (In millions, except per share amounts)
(Unaudited)

Three Months Ended
September 30,
2008 2007

Revenue $15,061 $13,762
Operating expenses: Cost of revenue 2,848 2,675
Research and development 2,283 1,837
Sales and marketing 3,044 2,683
General and administrative 887 718
Total operating expenses 9,062 7,913
Operating income 5,999 5,849
Other income (expense) (8) 367
Income before income taxes 5,991 6,216
Provision for income taxes 1,618 1,927
Net income $4,373 $4,289

Earnings per share:
Basic $0.48 $0.46
Diluted $0.48 $0.45

Weighted average shares outstanding:
Basic 9,084 9,380
Diluted 9,183 9,513

Cash dividends declared per common share $0.13 $0.11

Microsoft Corporation
Balance Sheets
(In millions)

September 30, June 30,
2008 2008 (1)
(Unaudited)

Assets
Current assets: Cash and cash equivalents $9,004 $10,339
Short-term investments (including securities pledged as collateral of $1,011 and $2,491) 11,718 13,323
Total cash, cash equivalents, and short-term investments 20,722 23,662
Accounts receivable, net of allowance for doubtful accounts of $168 and $153 9,535 13,589
Inventories 1,640 985
Deferred income taxes 1,974 2,017
Other 3,331 2,989
Total current assets 37,202 43,242
Property and equipment, net of accumulated depreciation of $6,622 and $6,302 6,552 6,242
Equity and other investments 4,381 6,588
Goodwill 12,291 12,108
Intangible assets, net 1,899 1,973
Deferred income taxes 1,041 949
Other long-term assets 1,751 1,691
Total assets $65,117 $72,793

Liabilities and stockholders' equity Current liabilities:
Accounts payable $3,351 $4,034
Short-term debt 1,975 - Accrued compensation 2,138 2,934
Income taxes 514 3,248
Short-term unearned revenue 11,815 13,397
Securities lending payable 1,070 2,614
Other 3,520 3,659
Total current liabilities 24,383 29,886
Long-term unearned revenue 1,662 1,900
Other long-term liabilities 5,478 4,721
Commitments and contingencies Stockholders' equity:
Common stock and paid-in capital - shares authorized 24,000; outstanding 8,977 and 9,151 61,655 62,849
Retained deficit, including accumulated other comprehensive income of $877 and $1,140 (28,061) (26,563)
Total stockholders' equity 33,594 36,286
Total liabilities and stockholders' equity $65,117 $72,793

(1) Derived from audited financial statements

Microsoft Corporation
Cash Flows Statements
(In millions)
(Unaudited)

Three Months Ended September 30, 2008 2007
Operations Net income $4,373 $4,289
Depreciation, amortization, and other noncash items 585 435
Stock-based compensation expense 443 333
Net recognized losses (gains) on investments and derivatives 36 (187)
Excess tax benefits from stock- based payment arrangements (44) (69)
Deferred income taxes 376 357
Unearned revenue 4,186 3,821
Recognition of unearned revenue (6,044) (4,965)
Accounts receivable 3,985 2,806
Other current assets (558) (235)
Other long-term assets (116) (11)
Other current liabilities (4,552) (1,189)
Other long-term liabilities 700 493
Net cash from operations 3,370 5,878
Financing Proceeds from short-term debt 1,975 - Common stock issued 228 646
Common stock repurchased (6,493) (2,930)
Common stock cash dividends (998) (938)
Excess tax benefits from stock- based payment arrangements 44 69
Net cash used in financing (5,244) (3,153)
Investing Additions to property and equipment (778) (510)
Acquisition of companies, net of cash acquired (377) (5,396)
Purchases of investments (4,246) (5,997)
Maturities of investments 464 330
Sales of investments 7,075 9,120
Securities lending payable (1,543) 196
Net cash from (used in) investing 595 (2,257)
Effect of exchange rates on cash and cash equivalents (56) 58
Net change in cash and cash equivalents (1,335) 526
Cash and cash equivalents, beginning of period 10,339 6,111
Cash and cash equivalents, end of period $9,004 $6,637

Microsoft Corporation
Segment Revenue and Operating Income (Loss)
(In millions)
(Unaudited)

Three Months Ended September 30, 2008 2007
Revenue Client $4,218 $4,139
Server and Tools 3,406 2,900
Online Services Business 770 671
Microsoft Business Division 4,949 4,117
Entertainment and Devices Division 1,814 1,929
Unallocated and other (96) 6
Consolidated $15,061 $13,762

Operating Income (Loss)
Client $3,267 $3,388
Server and Tools 1,151 959
Online Services Business (480) (267)
Microsoft Business Division 3,311 2,700
Entertainment and Devices Division 178 167
Corporate-level activity (1,428) (1,098)
Consolidated $5,999 $5,849

Source: Microsoft Corp.

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Monday, October 20
100% Ads Revenues for Users in Stumpedia

Knol is getting now its direct competition: content creators are now allowed to publish authoritative articles about a specific topic and earn 100% of the advertising revenue, if they do it with StumpediaArticles.

This is an innovative initiative, since most of the online publishers share the ads revenue with the creators. In this case, Stumpedia give to the user total control and management of his ads.

However, the idea seems to lack some important points. How can a regular user manage his ads? Why should do it? And if so, how can he know about the community preferences? These are issues that professional publishers can manage, being more difficult for the users.

Anyway, it could be good to try it and see the results. Any of you have already done it?

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     Posted by FullTraffic SEO Team at 12:23 | View Post | 0 Comments
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Monday, October 20
Compare your Blog to your Competitors with Review My Web

Do you want to compare your website with your competitors? There is a new online tool that allows this: Review My Web. As in other online comparison tools, you enter your site's URL, your competitors' URLs and your email address. You won't get the result in the same search, but you will get an email with a link to your report.

Each website is ranked in 4 areas:

  • Competitive Traffic Rankings
  • Search Engine (SEO) Competitive Analysis
  • Competitive Site Analytics
  • Social Media Analysis

In each area you get a rating out of 5. At the top of the report you get an overall rating and at the bottom of it you get a 'ReviewMyWeb Detailed Report'.

Now you can go and try it. It may not be the best one, but it is a helpful tool if you want to add comparative tools to understand your site or blog position.

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     Posted by FullTraffic SEO Team at 12:18 | View Post | 0 Comments
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Monday, October 20
Yahoo! Adds Local Business to Enhanced Search Results Through its SearchMonkey Program

Local business content has been added to CitySearch and Zagat through the application of SearchMonkey program. This means local business content is enhanced in search results and users won’t have to opt-in because it's now turned on by default, as announced by Yahoo.

Other applications that have now enhanced listings for all users are Yahoo! Local and Yelp, as it was announced.

By this enhancement, users have access to a picture of the business, its working hours, reviews, ratings, service categories, and address and phone number.

But it depends on how the provider created its SearchMonkey application to see different details. For example, Yahoo Local includes links to Maps/Directions, Reviews, and a "Send to Friend" link. CitySearch shows business hours, while Yahoo Local doesn't.

Now imagine how productive could this advantage be for local businesses. They can take advantage of the program through different ways, such as be visible in the lists, show their details or even enhance their relationship with the customers and their fidelity, by encouraging them to leave ratings and reviews on these sites.

In an earlier announcement about SearchMonkey applications, Yahoo said their internal tests showed an increase in click-through rate of as much as 15 percent.

In addition to these on-by-default applications, users can visit the Yahoo Search Gallery to install other SearchMonkey applications.

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     Posted by FullTraffic SEO Team at 12:13 | View Post | 0 Comments
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Monday, October 13
ChunkIt and See It: A New Useful Search Toolbar

TigerLogic has launched ChunkIt, an innovative toolbar that may allow users to simplify their search process.

As they explain at their site:

Discover an innovative new way to surf Google and the Web. With a single click, ChunkIt! searches the contents hidden behind the links on any Web page to extract the valuable "chunks" of information that really matter

The toolbar searches on the big five search engines and displays results it in a new way. You will see results on the right and their textual content on the left.

Then you can click on a paragraph on the left and the paragraph will be highlighted; then, the full page will be loaded on the right side.

Here you've got a promotional and explaining video of the service we found in YouTube:

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     Posted by FullTraffic SEO Team at 11:53 | View Post | 0 Comments
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Monday, October 13
Edit your Search Results with URank

Microsoft has launched U Rank, a beta that allows users to edit results, as well as share them with friends and add comments to listings.

In order to be active, you have to register using a Windows Live ID. Once you are in and make a search, you may want to focus on what shows up on the right:

These options that allow you to:

  • Move an item up or down.
  • Copy an item to another search.
  • Add a note to any item.
  • Delete a result.

Edits that you do then are recorded and appear the next time you do a search. If, for example, you move a result higher, you'll see it higher next time you search. But then you will see also a little flag indicating you did an edit.

Sharing of searches is on by default, so you will share any search you do with those you friend on the service. Of course this is a tool that allows Microsoft to turn U Rank an actual social search site.

Friends are able to move results that influence what you see, so you will see their edits in your own results. Moreover, you can see what others are searching if you use a tag cloud.

The question now is if Microsoft will put it on Live Search or not. According to Microsoft's email about that:

Live Search has absolutely no intention of implementing this... The goal of the research project is to learn more about "how" people use search technologies, like whether they take advantage of the ability to edit search results and how they share the results over time with friends and family

Just let's wait how this actually develops...

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Monday, October 13
First Images from GeoEye-1

One month ago we announced the GeoEye satellite that will eventually provide better quality images to Google Earth and Google Maps.

Now first images are arriving. As a preview of the new quality, you can see the example GeoEye has released:

According to GeoEye, this is the first image taken by GeoEye-1 - a picture of Kutztown University, Pennsylvania. When was it collected? On October 7, 2008, from 423 miles in space.

As you may remember from the previous post, GeoEye-1 can take pictures at a resolution of up to 41 centimeters, but due to federal law in the United States, Google will "only" get images that have a 50-centimeter resolution.

Anyway, these will still be the best resolution images ever. According to the unofficial Google Earth Blog, Google's agreement with GeoEye will replace a contract with DigitalGlobe for mapping imagery, and Microsoft will get satellite images from that firm, as announced this week.

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Recent Posts
Google and Yahoo Search Ad Deal Canceled
 
Firefox Reaches 20% Market Share
 
Marketing & PageRank: New Rules
 
Microsoft's Income Increases by 2%
 
100% Ads Revenues for Users in Stumpedia
 
Compare your Blog to your Competitors with Review My Web
 
Yahoo! Adds Local Business to Enhanced Search Results Through its SearchMonkey Program
 
ChunkIt and See It: A New Useful Search Toolbar
 
Edit your Search Results with URank
 
First Images from GeoEye-1
 
No more Directory Submission to rank at Google
 
Google Becomes Mobile and Localized with Search with My Location
 
SEO: Beware the Traps!
 
Twitter Gain Importance in Your SEO
 
Google Book Search in Your Site
 
The Uncertain and Flexible Policy of the Ads Regulator
 
Google Ad Placement At The Bottom
 
10 Useful Tools for SEO
 
Google Chrome: The New Vulnerable Browser
 
Google Significantly Raises The Resolution Of Its Maps and Earth Images
 
 
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