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Google's Algorithm: Where to Next?

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Google's Algorithm: Where to Next?
Internet marketers everywhere are scrambling to make sense of Google's many algorithm changes. While Google's changes only affect a subset of all searches, some marketers have nevertheless suffered significant losses to their bottom line in the form of traffic loss. If you fall under this category, it is crucial to understand why Google makes these changes and what these changes imply. Google's trajectory for its algorithm is predictable, and if you get ahead of the curve, you can insulate yourself from future damage. The Recent Changes Over the past five years, Google has rolled out four major changes to its algorithm. They are, in order of appearance: Caffeine, Panda, Penguin and Hummingbird. Caffeine was an update to Google's index, the part of the search engine responsible for locating and ranking websites. Introduced in 2009, Caffeine provided 50% faster searches. The update was an unprecedented upgrade to the search engine's architecture, and it closed a...

Making the Most Out of Facebook's Subscribe Feature

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Making the Most Out of Facebook's Subscribe Feature
A lot of people think that the only users who can benefit from Facebook's Subscribe button are bloggers, journalists, political figures, and the like. However, this nifty feature can also do wonders if you're an entrepreneur. With the subscribe feature, people who aren't your friends will able to see your public updates on their newsfeed. If you own a business, this can really help get the word out about your company. Think of it as another avenue to help market your business. Enabling Subscriptions First things first. If you want to take advantage of the Subscribe feature, be sure to enable it. To do this, click on the Subscribers box on you Timeline. Click "Settings", and then click "On" to allow other people other than your friends to subscribe to your public updates. You can also edit who can leave comments on your updates (i.e. Everyone, Friends of Friends, or just Friends). You also need to tweak your privacy...

Marketing Your Business with Google+

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Marketing Your Business with Google+
Google+ is the newest social network. Search giant Google developed it, and, as of November, 2011, it had about 31 million users. Until recently, Google+ only offered personal pages, but in November they started offering pages to businesses as well. These pages are available by invitation only for the moment, but the sooner your business can get one, the better. Does My Business Need a Page? Well, marketing professionals say yes. Even if you're already struggling to find the time to manage your Facebook and Twitter pages, you should add a Google+ page as soon as you get an invitation. Post the same information and statuses on your Google+ page as you're posting on your Facebook and Twitter accounts and you won't add much extra work, beyond setting up the page. Unlike Facebook, Google+ business pages have no ads. Since your customers won't be exposed to marketing messages from your competitors, a Google+ page may be a better target...