Establishing a savvy Twitter profile means maintaining the quality of posts or, rather, tweets. While businesses should conduct their social media activities in a business-like manner, there are still plenty of ways companies and organizations stray off the road into status territory that actually detracts from their reputations. To tweet optimally and avoid disenchanting clients and Twitter followers, be sure you aren’t tweeting as follows.
Too Much Promotion
If your business uses Twitter as a platform for continuous advertisement, it may be turning off your customer base. Savvy business tweeters can still keep their brand present in the consciousness of their followers without indulging in excessive self-promotion. Instead, use the platform to tweet about events or to disseminate useful information about your industry. Your followers can easily tell the difference between useful information and self-grandeur. Moreover, people don’t want...
The idea that brevity and constraint spurs creativity has birthed a new service that could be the next big thing in the social networking and content marketing world. This week Twitter introduced Vine, an app that lets users capture and share very short looping videos, each limited to only six seconds or less. Twitter itself, being a type of microblogging site, has been known for years for inspiring originality through brevity. Its limit of 140 characters on tweets has led both private and corporate users to be quite creative in how they express themselves.
At the moment the Vine app is only available for the iPhone and iPod Touch; it can be downloaded for free from the Apple App Store. Functionality for Androids and other mobile platforms is expected to be added soon, although no official date for this addition has yet been released. Other social media sites seem to be taking the development seriously; most noticeably, Facebook quickly removed the ability to...
Are you looking to get on the radar of potential clients, partners, or mentors? If so, then Twitter is a great place to start. The microblogging site doesn’t just let us find and follow relevant people, it also makes it really easy for users to make significant connections with others with just a few clicks.
People have landed jobs, found clients, and gained new customers thanks to the site, and all that was due to a little networking savviness. If you’re trying to improve your networking skills on Twitter, then the following tips should get you started on those connections in no time.
Note that all of these tactics are quite easy to implement. The challenging part is doing them consistently. Perform these tips whenever you can (the more often, the better) and you’ll start to build more meaningful relationships with others.
#1 Mention the Author, Not Just the Blog
This is a great tip to try when you’re sharing a guest post...
The big blue bird of social media has been pretty busy lately, and it has made some major changes that have affected (or will affect) how people use the service. Whether you’re a marketer, a developer, or just a typical Twitter member, be sure to keep yourself abreast with these updates as they will most likely change how you consume and post information on Twitter.
This post will give you a rundown of the latest important updates that the microblogging site has implemented. If you’re a Twitter user, be sure to check them out and see how they affect you and your audience.
The Header Image Update – It looks like the idea of cover images is really catching fire on the Internet. First, Facebook redesigned member profiles by requiring people to include a cover photo at the top. Not long after that, Google+ added a similar element into its profile pages. Now, it’s Twitter’s turn to join the cover image trend.
Last week, the...
Being on social networks such as Facebook and Twitter isn’t just about marketing and building awareness for you brand. Customer service is increasingly becoming a huge aspect of the social media landscape. A lot of people use online channels to voice out complaints and share bad experiences, so you should always be on your toes when it comes to handling the things being said about your company.
Performing customer service through social media isn’t a job that should be handled informally. If anything, companies should exert more effort to take it more seriously and spend more resources in training customer service reps.
Below are some tips and best practices for performing customer service via social media. Check them out and see which ones are applicable to your business:
1. Continuously monitor conversations – Use social media monitoring tools to track what’s being said about your company. Websites such as socialmention.com...
Almost everyone who regularly uses the Internet has some idea of what social media is, but many businesses and individuals hoping to make some money online are still unaware of its great importance in the world of Internet marketing. Social media barely existed a decade ago but now it is something that the majority of the world's Internet users use on a daily basis. Take Facebook, for example. Launched in 2004, it has now become the world's most popular social networking site with member numbers approaching an enormous one-billion – almost a seventh of the world's population!
Many of those who are new to the scene of Internet marketing make the mistake of thinking of social networking solely as a way for people to keep in contact over the Internet. However, it is also one of the biggest, if not the biggest players in the online business scene. From Facebook business pages to live Twitter feeds offering news on a company's latest products...
Buffer, an innovative social sharing app, has been making waves in the Twitterverse and beyond since it first launched in 2010. Not only has it been covered by just about every tech blog and news site on the web, the app has managed to garner over 150 million users because of its excellent capabilities and features that allow people to save time and get more results.
Buffer supports Twitter, Facebook, and LinkedIn which is perfect for anyone managing multiple social media accounts. Instead of visiting these sites one by one, you can simply schedule and manage your posts all from one interface.
If you aren’t using Buffer in your online and social media strategy yet, check out the list below and see why the app could be the perfect addition to your social media utility belt.
1. Tweets are optimized automatically – Sure, there are tons of tools out there that let you schedule your posts, but what makes Buffer stand out is that it...
Conducting contests is one of the quickest ways to gain new fans and followers. However, as effective as they may seem, promotions can sometimes backfire due to poor planning and lack of research.
If you don’t properly plan and execute your contest, you could end up with a bunch of “fans” that aren’t really interested in your company. Several businesses make the mistake promoting their giveaway to anyone and everyone, which often results in people joining just for the sake of the prize.
Additionally, running contests without researching the social network’s terms can result in an account suspension if the site gets wind that you’re not following its rules.
If you’re planning to run a contest on Facebook and Twitter, be sure to plan it well, and ensure that it’s in line with the terms and conditions of each social network. Don’t conduct a contest just for the sake of doing so. Map out the goals...
Have you ever spend countless hours combing through Google's Adwords (keyword) tool to search for the holy grail of keywords for your niche? What happened? You ended up typing in a keyword and sifting through mounds of data, most of which you already knew was incomplete or completely misreported by Google. Then, you tried to guess at the intent of people searching for those keywords, played with exact match, phrase match, and broad match while also checking the competition for those keywords.
In the end, you kinda sorta relied on the competition level as a guide for competition in the organic results when it really only refers to competition in the paid side of things. You tried encasing your keyword in quotes like this: "keyword."
In this example, if you were targeting "dog location services," you might think you've stumbled onto a gem. Look, there's not much competition. You've chosen an arbitrary number of...
While still relatively new compared to the traditional forms of Internet marketing, social media marketing has taken the business world by storm. It is simply something that businesses can no longer afford to miss out on. Social media marketing refers to marketing via websites such as Twitter, Facebook and many others. These sites are immensely popular with hundreds of millions of users around the world. Twitter, in particular, is well-equipped for social media marketing and almost any company can benefit from it. If your business is serious about succeeding in the highly competitive world of Internet marketing, one of the first things you should do is claim your brand on Twitter, among other websites. The following guide will walk you through the basics of getting started with Twitter marketing.
Claiming Your Brand and Setting up Your Twitter Account
Claiming and protecting your brand or business name on Twitter is something you should do as soon as...