You want higher conversion rates on your website, but things just aren't happening. You know the problem, or at least you think you do. People land on your page, and then bounce within 30 seconds. What's happening? You're not getting the user's attention, he becomes confused as soon as he sees your page, or your headline (or ad copy) is atrocious. So, you get to work testing and tweaking. You constantly make changes to your headline. Nothing works. What gives? Here's what gives. You might be making one of the following mistakes:
You're Screwing Up The Headline
If you don't grab your reader's attention within 10 seconds, you've lost him. Headlines are one of the most important aspects of a good landing page. It has to be believable, but also a little audacious. That might sounds like a contradiction, but it's not.
If your headline isn't audacious, it's boring and users on the Internet will not be bored....
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“Never judge a book by its cover” is a familiar English expression. Don't prejudge the value of something based solely on its appearance. Unfortunately, on the internet nothing could be further from the truth. First impressions decide whether visitors will stick around on your website or if they will quickly click on to something else. Because your home page is the first port of call for many visitors, it is important that the page draws them in. Here is how to check if your home page does just that.
1. The Attention Puller
A good home page is a page where the designer has thought about the main tasks that visitors might want to do after first landing on that page. Which element on your home page attracts your gaze almost instantly? It should be the area where visitors can perform those main tasks. With this simple check you can quickly find out if the focus or attention puller on your home page is the right one. If not, then the attention...
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The first page of your website is your best, and sometimes only, opportunity to make a brilliant first impression. Great homepages keep visitors around for a while, to browse your site and increase your sales. On the other hand, poorly designed homepages make users run for the hills – or another, better website. If you want to know the secrets of how to make your homepage stick the landing of a great impression on your visitors, then you need to review these five essential tips.
No. 1: Define and Know Your Goals
Your homepage needs to be a clear, definitive picture of you and your business. Consider your personal style. What kinds of website do you like best: fun and artistic or organized and technical? Visit some websites you like best and use them for inspiration. Draw some homepage concepts on a sheet of paper. Have fun with it.
From here, define your goals before coding a single script or manipulating a single pixel. Write down how many pages...
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A call to action on your website directs your reader to perform a step or task. The effective use of calls to action determines whether you make the sale, connection or get the sign up for your newsletter. Like all marketing techniques, effective calls to action are more an art than a science. You must design your CTAs to receive optimal attention from your readers. You need to place them in the correct spaces. Finally, you need to educate your users on what to expect from the action.
Common Calls to Action on Websites
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Tips for Designing Your Calls to Action
Make your calls to action bigger than the surrounding text. It needs to stand out to grab your reader's attention.
Make use of colors to get your reader's attention. Use white text with a colored background to really stand out. Other good colors...
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Effective landing pages are crucial for determining the success of every online promotional campaign and they can be used to bring targeted traffic to any website. Hence, it is important to pay attention to this vital aspect of marketing to boost the future prospects of your business growth. The main focus of every landing page must be on providing a smooth and easy navigation experience to the online viewers. A good and well designed landing page has the ability to attract high volume of website visitors and provide them with instant access to all the vital information about your online business.
Now, landing page can increase the popularity of your online business and create a positive impression on the minds of your potential customers. Additionally, they can provide excellent brand recognition to your online products and boost their visibility by encouraging more number of customers to buy your products. It is easy to build long lasting relationships with your online...
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During the Facebook Marketing Conference (fMC) the other day, Facebook announced big changes that are being rolled out to fan pages. Suffice to say, with these updates, page owners and fans won't be browsing the site the same way again.
Here's the rundown of all the changes:
Timeline for Pages
Tech and social media pundits have long expected the arrival of the Timeline for Facebook Pages, and that day has finally arrived. Page owners can now take advantage of the image-heavy features of the Timeline including the huge image boxes and of course, the cover photo. Similar to the Timeline for the personal profiles, page admins can now add a cover photo at the top their page. You can use an existing image or upload a new one. Do take note that Facebook enforces some guidelines regarding the cover image. Page owners are NOT allowed to add contact information (such as web address, email, etc), calls to action, and price or purchase...
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Landing pages play a very integral role in marketing a website or product to an online user base. It is fairly accepted across the board that a landing page is needed to solidify people's positions on a website and to get a greater amount of visitors to continue on and see if the website is correct for them. Having non-targeted users enter your website anything other than increasing your pure page views is entirely nonsensical. Basically if you are just trying to raise a meaningless number about your website for your own ego then there is no point in trying to run a real website, a website needs visitors but it needs the correct amount of targeted visitors to truly thrive and end up becoming something great. The passion that drives someone to create a website and run it depending on the specific niche should always be prevalent and there should always be an underlying reason that a person will make the website in the first place. Some people are completely content on running a...
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Landing pages include some of the most important aspects of a website and can choose the difference between you getting a sale or losing one. They act as the window into your product or service and give you a chance to have a personal exchange between each of your viewers. People will get a good idea of what you are offering and then will get the opportunity to invest in what you have to offer. The reason that landing pages are very important comes from the inherent risky nature of any type of ad and how people will react to them. If you are getting the correct people to come and view your landing page then you will see effective increases in your viewership and users.
First Steps
The beginning to creating a great landing page is to first figure out the most important parts of your product. Are you trying to sell a product to a specific group of users? Well, then you need to make sure that you include the right info in your landing page so that these same people will not...
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If you have ever tried to analyze the value of the different parts of your website you will realize that it is no easy task. Figuring out what is wrong with your website is not as simple as reading a chart anymore as there is no good way to figure out what is bringing the revenue into your website. One of the most important parts of a website is the landing page because it decides what will make the decision for your customer, once he sees your landing page he will make the choice between continuing onto your website's main page and then will either go forth and purchase what you are trying to sell. Basically we will always focus on the way to make more revenue and the main thing to think about in this instance is definitely the landing page, so today we will discuss the best way to value your page and whether or not you are doing a good job at monetizing it.
Landing pages are fundamental parts to a website that will be bringing in more visitors or large amounts of...
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Having a page one search engine position for a highly valued keyword is a dream of every business owner. However, it is a completely different story when your site is not converting those valuable leads into sales (or at least inquiries about your company). The truth is that conversions, be they inquiries or sales, are the ultimate goal. Therefore, it is essential that you do everything in your power to make conversions happen as often as possible.
Before you decide on a website navigation scheme or plan a landing page that makes an impact, you should look at what marketing gurus call the sales and marketing funnel. This term is familiar to most Internet marketers, but it may be new to you.
The sales and marketing funnel is actually the process that moves the prospects towards the predefined goal. They should have been determined at the outset of the project by your management, and include goals like driving sales, raising awareness, generating orders or...
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