Internet marketers everywhere are scrambling to make sense of Google's many algorithm changes. While Google's changes only affect a subset of all searches, some marketers have nevertheless suffered significant losses to their bottom line in the form of traffic loss. If you fall under this category, it is crucial to understand why Google makes these changes and what these changes imply. Google's trajectory for its algorithm is predictable, and if you get ahead of the curve, you can insulate yourself from future damage.
The Recent Changes
Over the past five years, Google has rolled out four major changes to its algorithm. They are, in order of appearance: Caffeine, Panda, Penguin and Hummingbird. Caffeine was an update to Google's index, the part of the search engine responsible for locating and ranking websites. Introduced in 2009, Caffeine provided 50% faster searches. The update was an unprecedented upgrade to the search engine's architecture, and it closed a...
On September 23, 2013, the Internet was made privy to Google's master plan to encrypt 100% of organic search activity. Marketers were outraged, as Google's own Matt Cutts had formerly stated that keyword encryption would impact less than 10% of searches overall.
SSL Encryption and Google: A Brief History
Google initially launched an encrypted search option back in May 2010. Since October 2011, the search engine has been automatically redirecting users to its encrypted URL as long as they were signed in to Google. It was around this time that the "(not provided)" element in Google Analytics and other web metrics programs began to appear.
Since then, encryption has been adopted through various other browsers including the Chrome omnibox as well as Mozilla Firefox and Apple Safari iOS6, steadily increasing the total percentage of obscured keyword data. Very soon, this encryption will apply across the board.
Webmasters and SEOs have been able to...
Google officially announced the launch of its new algorithm, Hummingbird, at a media event in Silicon Valley on September 26, 2013 in celebration of the search engine giant's 15th anniversary. In fact, Google states that the algorithm was actually released quietly and gradually over the past month.
This new upgrade marks the biggest change to the Google algorithm since the Caffeine rollout announced in June 2010, which primarily amended Google’s indexing system to provide searchers with fresher results. Hummingbird affects 90% of global search results, and will impact many parameters contributing to organic rankings. Google has yet remained reticent about the technical details of this new beast, but here's what we do know.
What Does Hummingbird Mean for Google?
So what's the big fuss? After all, search algorithms are updated several hundred times a year, and are sometimes even given names, such as the infamous...
Whether you like it or not, Google updates are going to keep coming. While some webmasters stress out about these updates, others don't. Why? These webmasters focus on the qualities that Google is looking for.
If you want to prevent a penalty from hitting your website in the future, here are some things to keep in mind so that you never have to worry about an update again.
1. Focus on the User
Long gone are the days where you have to write for the search engines. Instead of worrying about inserting a keyword 10 times within your articles, think about the quality instead. Webmasters who typically build their website for search engines are going to send a lot of artificial signals. To avoid these signals, here are some things to focus on:
Think about branding
Create a professional design
Focus on speed
Create content that no one else has
Make it easy to navigate
2. Watch your Links
Yes, backlinks are still a crucial part to building your search engine...
It’s apparent Google plays by their own set of rules as they are frequently found to be violating their own requirements and failing to fill in loopholes. Google claims they’ve eliminated many loathsome SEO techniques, yet honest webmasters are still feeling the sting of each new update. Black hat tactics are still prevailing, despite Google’s “manual efforts” to clean up low quality websites.
In our case, we are still ranking significantly lower than our competitors. Weeks after Penguin 2.0, buybulkvisitor.com continues to rank above our site; although, their ranking has dropped slightly from our previous report. But, take a look at their link report. Still ranking with Sape links.
Our battle to rank above spammy sites doesn’t end there. With a diversity of keywords, we consistently rank below sites that should have been penalized and eliminated. Take “buy visitors” for example. Once again, we are beat by poor competition,...
The US-based search engine DuckDuckGo may be giving Google a run for their money as their searches jumped after the US Prism surveillance scandal. Those worried about their privacy are turning to DuckDuckGo as the search engine doesn’t monitor your activity, filters out the spam and promotes an overall better search experience, according to the search engine’s users. DuckDuckGo states, “We believe in better search and real privacy.” So far, they are living up to their claim.
DuckDuckGo is said to be the anonymous search engine, and for good reason. The search engine filters spam sites aggressively, which Google often allows for advertising revenue. DuckDuckGo also doesn’t track your searches or create the “filter bubble” Google uses to create individualized results. The search engine doesn’t save your search history, including the date and time of search, IP address or log-in data, which is very appealing to internet users after the...
When Matt Cutts announced the unveiling of the latest Penguin update, you probably thought as many other webmasters thought-- it’ll finally clean up the leftover garbage that slipped through the loopholes of the previous Panda and Penguin updates. As Google guru Matt Cutts stated in a Webcast shortly after the release of Penguin 2.0, the latest update is going to “have a pretty big impact on web spam. It’s a brand new generation of algorithms. The previous generation of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.”
It’s pretty clear the update had a big impact on web spam-- it ranked higher while quality sites plummeted. Not to mention, users are reporting their search experience has dramatically declined since the update. Wait a minute… aren’t the updates meant to promote the search experience? As SEOWizz puts it, ...
Are you looking for some lovely and creative ideas to boost your marketing efforts using Google hangouts?
Then, keep reading to know how your business can benefit vastly using some of the improved features of this social communication tool!
Discover How Google+ Hangouts Can Be Useful To You?
Google + offers some amazing features to collaborate with different people using its video chatting facility and allows them to have business meetings, informal chat sessions, host webinars or conferences and much more…..
Now that a lot of companies have to communicate regularly with their clients, the hangout feature allows them to have more engaging and meaningful conversations, breaking across geographical boundaries.
Especially with the new Hangouts on Air feature, Google+ enables you to connect to millions of online customers, through a live webcast to deliver your marketing message even more effectively than ever before!
Besides, you can always stay connected on the go with...
Matt Cutts, Google’s master of search spam, made the rare move of announcing the search engine giant’s release of the latest version of Penguin last week. The move, as expected, has sent webmasters and SEOs heart rates through the roof wondering if their sites will be impacted and how badly.
New blog post:Penguin 2.0 rolled out today goo.gl/fb/U7llH— Matt Cutts (@mattcutts) May 23, 2013
The move from Cutts to announce that Penguin 2.0 was rolled out on 22 May was rare as Google tends to keep its lips shut when it comes to announcing the specific release of Penguin and Panda updates. After discussing the updates frequently over the past month, it seemed only natural that Cutts would break with trend and immediately inform webmasters of Penguin’s release.
Why Penguin 2.0?
While the latest release of Penguin algorithms is technically the fourth release of such software programs at Google, it is officially referred to as Penguin 2.0 because of the nature of this...
Have you ever given a thought as to which of the social networks can provide the best results in your online marketing efforts? With the presence of so many social networks, which one holds the key to the success of your company?
Amidst so much of competition, every company is trying to figure out the best ways of attracting their customers using different social media channels.
The success of any enterprise depends on its ability to generate leads, effective brand positioning, building credibility around its products through its customers.
Keep Your Marketing Strategies Ready
You may have exciting products and services to offer to your customers but they will not be interested in buying them, unless you have a solid marketing strategy in place. It also helps to align your company’s values, mission and objectives with the social media plan for targeting the audience using the right marketing channels.
Some of the important factors that may need to taken...