As Google makes the rules more complex, website owners, marketers, and SEO professionals need get to work cleaning up their tactics. Everything we have seen in the 2011, 2012, and especially the 2013 updates is still relevant in the Google 2014 Updates. Google is further refining their algorithm in an effort to remove useless results and spammy content from searches. As we see the updated versions of Hummingbird, Panda, Payday, Penguin, and Spam carried out we can expect further micro-adjustments that target both content and link quality.
Google 2014 Updates:
Hummingbird applies to mobile devices.
Panda 4.0 redefines your websites authority on the internet.
Payday 2.0 seeks to eliminate payday loan spammers and related content spam.
Penguin is just a minor refresh, not an update, to the 2013 link-spammer cleanup.
Spam 3.0 specifically seeks to target spammy sites and SEO marketers and eliminate them.
Lets look at how the Google 2014 Updates affect...
Do you want to boost your Google+ engagement and leave a lasting impression on the minds of your target audience?
One of the best ways to find out, if your viewers are always motivated and attracted towards your content is to keep a tab and measure your Google+ performance levels. With the growing popularity of Google+ among marketers, it's important to use this vital marketing tool to increase your conversion rates.
There are over 300 million users of Google+, which is just second to Facebook and hence it's essential that you make the most of this wonderful platform to effectively communicate your message with your customers.
Here are some exclusive tools that can be used to track your Google+ performance and get some amazing results:
Use Ripples to find out about your key influencers
You can get some free and incredible information about your Google+ data by accessing some of the in-built features offered within Google+ itself to track your...
Google Authorship has become an invaluable tool for content marketers and SEOs wanting to claim their published content online and link it all together under the same author. When publishers claim authorship of their own content, the webpages in question appear in the search engine results page accompanied by the individual's Google+ profile picture and their circle count on the popular social network. Many marketers claimed that the additional information has helped their listings to stand out more among the search results pages, not to mention that Web users could easily find additional content by the same author simply by clicking on a link. However, things are about to change as Google's John Mueller stated in a post on his Google+ page on June 25.
The announcement that Google is making major changes to the way in which claimed content is to appear in the search engines will undoubtedly come as quite a shock to those who have come to partly rely on Google Authorship...
Do you want to provide an engaging experience to your audience on Google Hangouts on Air and increase your number of followers?
Today, many marketers are using Google Hangouts to influence their customers and create a strong brand presence for their business in the market. You can also use hangouts to share valuable advice, connect with your potential customers and influence people to purchase your products using this incredible social tool.
Why it matters to have a live target audience?
The ability to broadcast Google hangouts through different mediums and share useful information, while providing quick and easy access to viewers makes it the most versatile platform. They can be shared on your website, uploaded on YouTube, which allows for smooth and easy social integration for sharing with millions of live audience.
Especially, if you have an established presence, then there is an enormous potential for viral expansion, where your target audience might be...
Do you want to attract more number of followers as part of your business brand promotion efforts?
If you want to engage your customers in meaningful conversations, then it may a great idea to set up Google+ communities and attract a large target audience.
As a marketer, your ultimate goal must be to communicate and collaborate with the right people within the industry to gain valuable business contacts and brand exposure.
How To Create A Powerful Google+ Community Using Few Simple Steps?
-Set up your own Google+ community
You can build your Google+ community by creating an account to represent your company and business. Choose either private or public community and it’s important to find out which one suits your needs the best. Once, you have chosen a community, it’s not possible to change it.
If you’ve a large number of followers already, then public may be a good option else private communities are ideal for starting conversations...
Do you want to create a strong online presence for your business and need some ideas on using some of the latest SEO strategies?
Today, any business that needs to be successful has to constantly adapt and embrace changes that come along its way. It’s quite obvious that your marketing strategies that worked yesterday may no longer seem relevant in today’s context.
With Google’s tough stand of penalizing low quality websites for having shady links, spam and poor quality content or a bad design, it is vital to re-think your marketing strategies and employ the best industry practices.
How SEO Trends Are Different in 2014?
-Content, links and social media go together
Have you noticed how the relationship between different elements of social media is slowly changing now?
Content is today more targeted towards the needs of the audience with greater emphasis on high quality information, which is useful and valuable to the readers. On the other...
Do you wish to improve your site’s visibility and boost your content marketing efforts to get the best results?
Believe it or not, even today link building has a powerful role to play in this entire process. Links form the core of Google’s search algorithm as they still give vital cues about the importance of our site and content.
Companies that are real and legitimate require safe and long-term link building strategies to gain better website visibility. By using sustained, well-planned and best practices in link building, you have greater chances of achieving success in your marketing campaign.
Top Strategies to Adopt In Link Building Efforts
-Make a definite plan
Your link building activity mainly depends on the type of site that you are working on. Manual link building using directories, link exchanges or link requests may be one option. For larger sites, these tactics may not work and you may have to work with more scalable...
Internet marketers everywhere are scrambling to make sense of Google's many algorithm changes. While Google's changes only affect a subset of all searches, some marketers have nevertheless suffered significant losses to their bottom line in the form of traffic loss. If you fall under this category, it is crucial to understand why Google makes these changes and what these changes imply. Google's trajectory for its algorithm is predictable, and if you get ahead of the curve, you can insulate yourself from future damage.
The Recent Changes
Over the past five years, Google has rolled out four major changes to its algorithm. They are, in order of appearance: Caffeine, Panda, Penguin and Hummingbird. Caffeine was an update to Google's index, the part of the search engine responsible for locating and ranking websites. Introduced in 2009, Caffeine provided 50% faster searches. The update was an unprecedented upgrade to the search engine's architecture, and it closed a...
On September 23, 2013, the Internet was made privy to Google's master plan to encrypt 100% of organic search activity. Marketers were outraged, as Google's own Matt Cutts had formerly stated that keyword encryption would impact less than 10% of searches overall.
SSL Encryption and Google: A Brief History
Google initially launched an encrypted search option back in May 2010. Since October 2011, the search engine has been automatically redirecting users to its encrypted URL as long as they were signed in to Google. It was around this time that the "(not provided)" element in Google Analytics and other web metrics programs began to appear.
Since then, encryption has been adopted through various other browsers including the Chrome omnibox as well as Mozilla Firefox and Apple Safari iOS6, steadily increasing the total percentage of obscured keyword data. Very soon, this encryption will apply across the board.
Webmasters and SEOs have been able to...
Google officially announced the launch of its new algorithm, Hummingbird, at a media event in Silicon Valley on September 26, 2013 in celebration of the search engine giant's 15th anniversary. In fact, Google states that the algorithm was actually released quietly and gradually over the past month.
This new upgrade marks the biggest change to the Google algorithm since the Caffeine rollout announced in June 2010, which primarily amended Google’s indexing system to provide searchers with fresher results. Hummingbird affects 90% of global search results, and will impact many parameters contributing to organic rankings. Google has yet remained reticent about the technical details of this new beast, but here's what we do know.
What Does Hummingbird Mean for Google?
So what's the big fuss? After all, search algorithms are updated several hundred times a year, and are sometimes even given names, such as the infamous...