Aside from engaging users and coming up with great content for the community, a big part of every social media marketer’s job description is keeping tabs on what the social networks themselves are up to.
Yes, it’s important to gain more fans and followers and research new tools, but it’s equally as important to follow each social platform’s blogs and updates to ensure that you don’t miss any new features or policies. Make it a point to read the official blogs of Facebook, Google+, Twitter, YouTube, and other social networks that you might be a part of. Add them into your RSS feeds or Like / follow their official accounts on the social media space so you never miss an update.
With that said, every major social network announced big changes over the last few days, so if you haven’t been keeping an eye your social media updates lately, read on below to see what you’ve missed:
Facebook is Replacing...
Are you looking to get on the radar of potential clients, partners, or mentors? If so, then Twitter is a great place to start. The microblogging site doesn’t just let us find and follow relevant people, it also makes it really easy for users to make significant connections with others with just a few clicks.
People have landed jobs, found clients, and gained new customers thanks to the site, and all that was due to a little networking savviness. If you’re trying to improve your networking skills on Twitter, then the following tips should get you started on those connections in no time.
Note that all of these tactics are quite easy to implement. The challenging part is doing them consistently. Perform these tips whenever you can (the more often, the better) and you’ll start to build more meaningful relationships with others.
#1 Mention the Author, Not Just the Blog
This is a great tip to try when you’re sharing a guest post...
With so many people buying fake "Likes" on Fiverr, or some other "gig" site, there ought to be a way for honest people to get honest "Likes" on Facebook. After you've introduced your website to all of your personal contacts, it's time to think about a larger strategy. This one is courtesy of James Altucher and goes something like this:
1) Be in charge of your own promotion. A lot of webmasters think that if they write great content, people will spontaneously link to their website. Maybe that's true, but maybe not. If you're doing nothing to promote yourself, then you should expect nothing in return. Yes, Google might pick up on those long-tail keywords, and help you out with them in the SERPs. However, if you're after social traffic, then you will need to give yourself a boost or have an offer so unique and compelling that people are going to call you on the phone begging you to let them link to your site (i.e....
While still relatively new compared to the traditional forms of Internet marketing, social media marketing has taken the business world by storm. It is simply something that businesses can no longer afford to miss out on. Social media marketing refers to marketing via websites such as Twitter, Facebook and many others. These sites are immensely popular with hundreds of millions of users around the world. Twitter, in particular, is well-equipped for social media marketing and almost any company can benefit from it. If your business is serious about succeeding in the highly competitive world of Internet marketing, one of the first things you should do is claim your brand on Twitter, among other websites. The following guide will walk you through the basics of getting started with Twitter marketing.
Claiming Your Brand and Setting up Your Twitter Account
Claiming and protecting your brand or business name on Twitter is something you should do as soon as...
Earlier this week, Twitter announced that they have begun sending out weekly email digests to users to give them a summary of the most relevant stories and Tweets by the people that they follow.
According to Twitter’s official blog, “Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you.” You’ll be able to view the entire article by clicking the headline, and you’ll also be able re-Tweet and share the stories straight from the email.
The “new email digest also features the most engaging Tweets seen by the people you follow, even if you don’t follow those who wrote them.” This means that if a particular Tweet was marked as favorite, reTweeted, or replied to by a number of your followees, then the original Tweet could appear in your email digest, even if it wasn’t posted by someone that...
One of the biggest mistakes that you can make as a social media marketer is focusing too much on the number of likes and followers that you have. Likes and follower counts are just digits that don’t really amount to anything if they aren’t backed up by actual user engagement and sales.
Unfortunately, a lot of brands online don’t understand this, and they continue to focus on “getting more fans” through contests and other fancy strategies. And while some marketing tactics can definitely work in upping your fan count, they can only take you so far. The real challenge is keeping those fans and getting them to actually buy something from you.
1. Ask your fans what they want – This is probably the most basic step in social media, but for some reason, so may brands ignore it. The first step in giving people what they want is asking them what they want. Post a Facebook status or a tweet asking your fans about what kind of...
Twitter marketing campaigns can do wonders for your business and provide maximum exposure to your online products. Now, if you find interesting posts on social networking sites, then it may be a great idea to retweet them to share it with the online community. Retweeting can be a wonderful medium for building credibility and trust among your followers and help in creating a greater demand for your products. At times, there may be some helpful posts or some latest news that you may wish to share among your target audience. In such cases, retweeting can help them to find relevant and valuable information that they may be useful for the readers.
Now, you can also benefit by others retweeting your content to boost popularity of your blogs and add more number of followers to your Twitter community. There is a higher chance of getting visibility from your online audience and they might be interested to follow your posts or even links to your website. However, retweeting must be...
Pininterest is a popular social media tool that has created huge interest among the online marketers as a potent way of advertising online products. This method is an interesting way to share inspiring ideas and themes across a virtual pinboard that may be of interest to the members of different groups with similar interests. Now, for online companies this can prove to be a great opportunity to promote their products and services on a social platform. Pinterest can be a wonderful way of building your brand and providing a unique identity to boost the popularity of your online business.
However, it is not possible to rely solely on self promotion techniques to create greater demand for your products in the market. Hence, it may be a good idea to post some interesting and engaging topics of your liking and share it with your target audience. There are different possibilities of attracting visitors with the use of eye catching graphics and images that can be...
It is quickly becoming apparent that social media will rule the next generation of advertising. It used to seem that only online websites and businesses would be able to capitalize on the usage of social networking and social media sites to boost their views and sales, but it is quickly rising to many traditional stores too. Now you are almost putting yourself at a disadvantage if you are not taking advantage of sites like Facebook, Twitter, and Google Plus and for this reason the new position of social media manager is popping up at companies. Comedians are being paid to post jokes and other comedy through company’s tweets and other types of experts are used to boost like’s on Facebook. This is not something inherently new to advertising in general, the idea has always been to create a strong connection between the company and it’s users but there has never been such an easy way to constantly get your message out there to your many customers. This...
If you are serious about building a successful online business, then you need to look at social media marketing methods to boost your business presence on the Internet. Twitter campaign can bring incredible results for your advertising efforts by helping you to establish vital communication links with your customers. By sharing interesting content with your followers, you can create a powerful network of online community and attract greater number of visitors to your website. It is a wonderful medium for creating higher demand for your products in the market and providing greater scope for selling them to a large target audience.
There is a high potential of earning greater revenue for your business using Twitter campaigns by reaching millions of users using this social network. However, you need to follow proper techniques to get the best results for your Twitter marketing campaign to get better recognition for your products. As a primary step, you need to identify your...