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Tag: SMB

How To Use Twitter Advanced Search Interface To Get Quality Leads

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How To Use Twitter Advanced Search Interface To Get Quality Leads
Have you tried exploring Twitter advanced search tool to find valuable business leads and boost your business prospects? You can easily dig into enormous amount of real time information to get the best results for your business using this advanced search tool. With the basic Twitter search, you might be able to find more general information, while looking for hashtags, companies or even users. But the advanced search is far more powerful and allows you to narrow down your search further and find your target customers who may be looking for your products or searching information about your competitors. Why is the Twitter Advanced Search better? There are plenty of interesting features and options available through Twitter advanced search interface, which makes it the most sought after search tool today. You can search for queries in different ways, such as within specific date ranges or even tweets from specific people or even written in different...

Smart Tips To Boost Social Visibility For Your Website

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Smart Tips To Boost Social Visibility For Your Website
Do you want to get your website noticed by maximum number of visitors and boost your brand visibility? Try some of the interesting techniques, which we have shared below to get more number of customer enquiries online and increase your sales prospects. Why Social Engagement is important? If you own a thriving local business, it’s necessary to reach out to as many people as possible to survive long term, amidst increasing competition. With different companies trying to employ new marketing strategies, it becomes important to quickly adapt to the changes taking place rapidly in any business environment. By boosting online visibility and engaging in social conversations, you can open up new channels of communication with potential customers. As you publish and share great content, there are more number of people who are likely to share them with others and boost the popularity of your website. How to bring greater social recognition to your...

How To Create Rich LinkedIn Company Pages Using 5 Simple Steps?

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Did you know that there are over 3 million companies who have LinkedIn company pages with over 1,275,000 products and services displayed along these pages? As a smart marketer, it certainly makes sense to use this incredible social platform to reap the best rewards for your business. There are many benefits of having a good LinkedIn company page that can represent your brand in the market and provide excellent exposure to your products. Here are some smart ideas that you can use for creating some stunning LinkedIn company pages: -Share rich and valuable content pages Most companies are not sure of what type of content to include in their company pages and end up making it more confusing for their potential customers. Showcase what your business has to offer by providing a brief overview of all the products and services by giving a proper description. To make it more lively and interesting, you can include white papers, blogs, how-to’s, short case studies etc....

Smart Visual Branding Tips For Your Business

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Are you interested in building a strong brand perception about your company and creating a unique identity among your competitors? The secret behind most of the successful companies is that they use the right brand management strategies to get the best results for their business. A good visual design does not have to be complicated and difficult to implement as you might think. By making small improvements in some common design elements, you can still create an awesome brand image for your company. How do you define your visual brand? For most business owners, visual brand may include any of the following- logos, websites, business cards, flyers, marketing brochures, product portfolios or even social media profiles. The main objective behind visual branding is to create a well-designed and professional website, which is attractive and has the ability to leave a lasting impression on the minds of your customers. Top Strategies To Use For...

Marketing Prediction for 2013: Balance Short-Term and Long-Term Goals

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Marketing Prediction for 2013: Balance Short-Term and Long-Term Goals
Gone are the days when you could write an ebook, design a landing page, sign on with ClickBank and wake up the next morning with thousands of dollars in your bank account. Perhaps those days never existed, except for a few lucky marketers who leveraged sudden success into an ebook revealing how they did it. If you want to make a real, sustainable income from online marketing, you'll need to figure out a real, sustainable marketing plan in 2013. Competition is fierce. Most markets are completely saturated. Marketing channels have changed forever. Potential customers are tired of seeing the same old thing. So, you must pay attention to both short-term and long-term goals. Give yourself regular cash infusions and keep your eyes on the future, too. It's hard to give specific advice about how to design cash infusion marketing. Each business has its own marketing methods and audience response. For the new year, shed old marketing advice and try...

Making Social Media Work For Your Small Business

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Old-school salesmanship and social media marketing have a lot in common. Contrary to popular belief, the best salesmen aren't the ones who talk their prospects into buying something. No, the best salesmen are the ones that listen. They listen to every word the prospect has to say before making a judgment about whether they can sell anything. Social media is a lot like that. For small businesses, this type of internet marketing is very different from traditional SEO because it represents a way for you to interact with potential and existing customers on a very informal level. Because of this, you're allowed entry into a world that you otherwise wouldn't be privy to. The key thing to remember, in a business context, is to listen. Do a lot of listening. Listen (or rather, read) everything that your potential customers have to say before offering them anything. Instead of rushing in with your solution, listen to their problems and challenges. Let them tell you what...

An SEO Blueprint For Small Businesses

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An SEO Blueprint For Small Businesses
As a small business owner, you're busy managing the day to day affairs of your enterprise and may find that you have little time to manage your website. Such neglect is understandable if most of your customer transactions are completed face to face, and your website serves mostly as an informational portal for your clientele. For everyone else, a website can be an important business generator, a way for you to win new customers. However, to shine online you need to connect with people and one certain way to do that is by following a proven search engine optimization blueprint for your small business. 1. Easy to access. Your SEO blueprint begins with having a website that loads quickly, is easy to access and has clear navigation instructions. Navigation tabs should be placed where everyone can see them -- above the fold. Your site should make use of corporate style sheets or be based on a content management system platform such as WordPress to give every...

9 Reasons Why Now is the Best Time to Do Business Online

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9 Reasons Why Now is the Best Time to Do Business Online
If you’re a blogger, an Internet advertiser, or someone running an online business, then consider yourself lucky because you are operating in a world of near-endless opportunities. The World Wide Web offers tons of chances for people to make connections, find customers, and earn money. Markets are evolving, and more and more consumers are going on the Internet to find information, make purchases, and connect with others. If you’re thinking of doing business online but are still on the fence about it, check out the detailed explanations below on why there is no better time than now to become an online entrepreneur: 1. We are in the information age – The industrial age, which is characterized by assembly lines and factories, is long gone. Jobs are being replaced by computers, and activities that used to take a lot of time and manpower can now be done in minutes or even seconds thanks to computers and the Internet. We are now in the...

How Much Does it Cost to Have a Website for Your Business?

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How Much Does it Cost to Have a Website for Your Business?
Establishing an online presence for your business does not have to be a huge investment but, at the same time, do not let anyone tell you that building and maintaining a website and Internet marketing are free. Costs vary considerably and while online marketing is generally a very cost-effective way to get more customers, it is not nearly as cheap and straightforward as some people make the mistake of thinking. The costs you can expect depend largely on your requirements. If all you need is a simple online portal for your business – something which provides useful information about your business and its products and services – the costs should be very low indeed. However, if you want to establish an online shop with an ever-expanding catalogue of products, then things become somewhat more complicated. Following is an overview of the costs you can expect to encounter when getting your business into the online world. 1 – Domain...

Tips To Integrate Social Media Marketing On Your Website

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Tips To Integrate Social Media Marketing On Your Website
Social media marketing can provide brilliant exposure to your online business and create instant publicity for your products and services. It can be the best way to connect with a niche target audience and drive high volume of traffic to your business website. Additionally, it paves a way for building solid relationships with your potential customers and boosts your business prospects. Now, you can use social media channels to promote your articles and blogs that can help in endorsing your online products. With the presence across social networking sites, you can share valuable business information with millions of online readers. It is one of the best ways to build a huge brand presence on the Internet and provide them quick updates about your products. For small companies, social media networks help in providing a cost effective solution and helps in reducing the advertising expenses. It enables them to target their niche customers and create a greater...

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