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Tag: SMB

Marketing Prediction for 2013: Balance Short-Term and Long-Term Goals

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Marketing Prediction for 2013: Balance Short-Term and Long-Term Goals
Gone are the days when you could write an ebook, design a landing page, sign on with ClickBank and wake up the next morning with thousands of dollars in your bank account. Perhaps those days never existed, except for a few lucky marketers who leveraged sudden success into an ebook revealing how they did it. If you want to make a real, sustainable income from online marketing, you'll need to figure out a real, sustainable marketing plan in 2013. Competition is fierce. Most markets are completely saturated. Marketing channels have changed forever. Potential customers are tired of seeing the same old thing. So, you must pay attention to both short-term and long-term goals. Give yourself regular cash infusions and keep your eyes on the future, too. It's hard to give specific advice about how to design cash infusion marketing. Each business has its own marketing methods and audience response. For the new year, shed old marketing advice and try...

Making Social Media Work For Your Small Business

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Old-school salesmanship and social media marketing have a lot in common. Contrary to popular belief, the best salesmen aren't the ones who talk their prospects into buying something. No, the best salesmen are the ones that listen. They listen to every word the prospect has to say before making a judgment about whether they can sell anything. Social media is a lot like that. For small businesses, this type of internet marketing is very different from traditional SEO because it represents a way for you to interact with potential and existing customers on a very informal level. Because of this, you're allowed entry into a world that you otherwise wouldn't be privy to. The key thing to remember, in a business context, is to listen. Do a lot of listening. Listen (or rather, read) everything that your potential customers have to say before offering them anything. Instead of rushing in with your solution, listen to their problems and challenges. Let them tell you what...

An SEO Blueprint For Small Businesses

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An SEO Blueprint For Small Businesses
As a small business owner, you're busy managing the day to day affairs of your enterprise and may find that you have little time to manage your website. Such neglect is understandable if most of your customer transactions are completed face to face, and your website serves mostly as an informational portal for your clientele. For everyone else, a website can be an important business generator, a way for you to win new customers. However, to shine online you need to connect with people and one certain way to do that is by following a proven search engine optimization blueprint for your small business. 1. Easy to access. Your SEO blueprint begins with having a website that loads quickly, is easy to access and has clear navigation instructions. Navigation tabs should be placed where everyone can see them -- above the fold. Your site should make use of corporate style sheets or be based on a content management system platform such as WordPress to give every...

9 Reasons Why Now is the Best Time to Do Business Online

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9 Reasons Why Now is the Best Time to Do Business Online
If you’re a blogger, an Internet advertiser, or someone running an online business, then consider yourself lucky because you are operating in a world of near-endless opportunities. The World Wide Web offers tons of chances for people to make connections, find customers, and earn money. Markets are evolving, and more and more consumers are going on the Internet to find information, make purchases, and connect with others. If you’re thinking of doing business online but are still on the fence about it, check out the detailed explanations below on why there is no better time than now to become an online entrepreneur: 1. We are in the information age – The industrial age, which is characterized by assembly lines and factories, is long gone. Jobs are being replaced by computers, and activities that used to take a lot of time and manpower can now be done in minutes or even seconds thanks to computers and the Internet. We are now in the...

How Much Does it Cost to Have a Website for Your Business?

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How Much Does it Cost to Have a Website for Your Business?
Establishing an online presence for your business does not have to be a huge investment but, at the same time, do not let anyone tell you that building and maintaining a website and Internet marketing are free. Costs vary considerably and while online marketing is generally a very cost-effective way to get more customers, it is not nearly as cheap and straightforward as some people make the mistake of thinking. The costs you can expect depend largely on your requirements. If all you need is a simple online portal for your business – something which provides useful information about your business and its products and services – the costs should be very low indeed. However, if you want to establish an online shop with an ever-expanding catalogue of products, then things become somewhat more complicated. Following is an overview of the costs you can expect to encounter when getting your business into the online world. 1 – Domain...

Tips To Integrate Social Media Marketing On Your Website

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Tips To Integrate Social Media Marketing On Your Website
Social media marketing can provide brilliant exposure to your online business and create instant publicity for your products and services. It can be the best way to connect with a niche target audience and drive high volume of traffic to your business website. Additionally, it paves a way for building solid relationships with your potential customers and boosts your business prospects. Now, you can use social media channels to promote your articles and blogs that can help in endorsing your online products. With the presence across social networking sites, you can share valuable business information with millions of online readers. It is one of the best ways to build a huge brand presence on the Internet and provide them quick updates about your products. For small companies, social media networks help in providing a cost effective solution and helps in reducing the advertising expenses. It enables them to target their niche customers and create a greater...

Four Reasons Why Your Business Must Have A Website

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Four Reasons Why Your Business Must Have A Website
A website is a crucial asset for your business; these days nothing is more important than a strong online presence. Here are the four main reasons why you should set up a business website today. 1 - Attract new customers to your business. The internet is a worldwide system that connects almost every country in the world. As the owner of a twenty-first century business, you should join the online community and reap the potential rewards as soon as possible. A simple website can expand the reach of your business as you connect with the hundreds of millions of people online. The potential for new customers through online channels is almost limitless, and a business website is the first and most important step you should take. Existing customers will also appreciate a business web presence, and your customer-base could grow exponentially as word spreads around online forums and social networks. 2 - Have a central focal point to your...

Effective Content Marketing Strategies For Small Business Owners

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Effective Content Marketing Strategies For Small Business Owners
The dynamics of online marketing is fast changing in the modern times and as a result many enterprises have started becoming more flexible in their business approach. In the market that is driven primarily by the needs of the customers, it is very important to use the right content marketing strategies to get the best results. You can drive targeted traffic to your website by sharing interesting and informative content about your online business. Additionally, the cost of advertising also comes down for small enterprises who want to establish a quick online presence for their products in the market. There is a greater possibility of getting higher search engine rankings for your website by using some effective and smart strategies for your business. The main aim of every marketing campaign is to promote the online products of the company and provide greater publicity to the business. Hence, it becomes important to have regular conversations with your customer...

5 Top Benefits Of Using WordPress To Empower Your Online Business

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5 Top Benefits Of Using WordPress To Empower Your Online Business
WordPress is a Content Management System that allows you to create attractive and interesting websites in a cost effective manner. It can be the best medium for advertising your online business and lending maximum exposure to your products in the market. Additionally, it is suitable for small enterprises that do not have huge advertising budget and may want to curb their spending on promotional efforts. Wordpress can be a powerful marketing method for providing good publicity to your online business and can help you to reach across a targeted audience. Today, it is extremely crucial to build your own professional website for attracting more customers and boost your growth potential. Hence, WordPress can be a valuable tool for approaching a large number of online visitors and improving traffic to your website. Moreover, WordPress is open source software and available for free that can be customized based on individual business needs. Besides, it is very easy to...

3 Top Advantages Of Using Social Media For Small Enterprises

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Social media can be a powerful medium for online advertising and can be wonderful for small enterprises as they are more cost effective for branding purposes. They can provide an excellent platform for these online companies to get maximum online exposure for their products in the market. Additionally, social media can bring targeted traffic to your website and vastly improve the chances of getting a high ranking on the search engine results. There is a tremendous scope for business growth using the power of social networking for promoting your online products. Additionally, there is an increased possibility of reaching out to targeted customers for SME (Small and medium enterprises) using social media networks. Besides, it can provide a wide opportunity to connect to millions of potential customers and build solid relationship with them to improve your business prospects. Social media is the best way to share valuable business information with your potential customers and...

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