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Tag: SEO

Easy and Smart Tips To Design Your Blog More Effectively

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Do you want to impress your online readers with a stunning blog design and a captivating content? Sure, everyone does but most of them are not aware of the best marketing strategies to build strong awareness for their brand. Imagine, if you could make your online readers stay longer on your website to read and enjoy your content thoroughly? “The little secret behind leaving a lasting impression on the minds of your online visitors is designing a website that is elegant, attractive, easy to navigate and offering loads of valuable information. “ Top Strategies For Building A User Friendly Website -Improve User Experience Think from the perspective of your website visitors. What would be the first thing that could catch their attention? Obviously, ease of navigation that makes it almost effortless to view the website. Secondly, the way in which the content is organized to find the required information that they need. Of course, websites that...

Top SEO Trends That Can Change Your Business

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Do you want to create a strong online presence for your business and need some ideas on using some of the latest SEO strategies? Today, any business that needs to be successful has to constantly adapt and embrace changes that come along its way. It’s quite obvious that your marketing strategies that worked yesterday may no longer seem relevant in today’s context. With Google’s tough stand of penalizing low quality websites for having shady links, spam and poor quality content or a bad design, it is vital to re-think your marketing strategies and employ the best industry practices. How SEO Trends Are Different in 2014? -Content, links and social media go together Have you noticed how the relationship between different elements of social media is slowly changing now? Content is today more targeted towards the needs of the audience with greater emphasis on high quality information, which is useful and valuable to the readers. On the other...

Top Secrets For Using Title Tags In SEO

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Do you realize the importance of using title tags to organize your pages and make it more obvious and noticeable to the search engines? Sometimes, using the best and basic practices in SEO can give far superior results for your website, than going for advanced techniques. Title tags are the most influential elements that can boost your website ranking efforts and paying a little attention to this aspect can go a long way in building credibility for your business. How can you make the most of the title tags? -Earlier, title tags could be anywhere between 65 to 70 characters in length but the recent changes introduced by Google has brought about it down to about 48 to 62 characters. The font size was increased from 16 pixels to 18 pixels, which has made SERP’s more legible and clear to read. Best SEO practices that you can use: -While writing articles, you will have to keep the limit of the title tag to fewer than 55 to 60 characters. -Keep title tags as...

Smart Strategies For A Successful Link Building Campaign

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Smart Strategies For A Successful Link Building Campaign
Do you wish to improve your site’s visibility and boost your content marketing efforts to get the best results? Believe it or not, even today link building has a powerful role to play in this entire process. Links form the core of Google’s search algorithm as they still give vital cues about the importance of our site and content. Companies that are real and legitimate require safe and long-term link building strategies to gain better website visibility. By using sustained, well-planned and best practices in link building, you have greater chances of achieving success in your marketing campaign. Top Strategies to Adopt In Link Building Efforts -Make a definite plan Your link building activity mainly depends on the type of site that you are working on. Manual link building using directories, link exchanges or link requests may be one option. For larger sites, these tactics may not work and you may have to work with more scalable...

Why is Social Media Optimization Strategy Core to Your Business?

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Did you know how powerful social media optimization strategy can be in providing maximum exposure to your brand? For those who’ve heard about this term before, will definitely know what a huge impact this strategy can have on increasing your social presence. For starters, social media optimization is the equivalent of SEO used for content marketing but related to social media. The focus here is not just on driving traffic to your websites, but making your content visible and easily shareable across millions of users. For the success of any publicity campaign, it is important that your content is viewed by as many people as possible to gain “unique” brand recognition. Social Media Optimization Is the Key Today There is no denying of the fact that most websites are able to witness huge amounts of traffic on account of the growing number of social networks. Social media optimization has made it possible for your content to be easily accessible...

5 Free SEO Tools You Need

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5 Free SEO Tools You Need
Over the years, Google's position on what makes a good website really hasn't changed, however, the algorithms have. Even if you think your website with the best content in the world deserves to be on the top, there may be some things you're doing wrong on the SEO end. If you're on a strict budget and want to increase your visibility on Google, here are a handful of free SEO tools you should consider downloading: Ubersuggest The minute you start typing in a keyword, Google will start to "autosuggest" particular keywords. With Ubersuggest, it will take a broad keyword and develop hundreds of long-tail phrases based on Google's suggestions. This is a great way to get hundreds of keyword ideas. What you do with this data is entirely up to you. YouTube Keyword Tool When it comes to a keyword tool, most people focus on the Google Keyword Planner Tool or some other third-party keyword tool that costs a fortune every month....

A Changing Approach to SEO in the Aftermath of Keyword (Not Provided)

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A Changing Approach to SEO in the Aftermath of Keyword (Not Provided)
On September 23, 2013, the Internet was made privy to Google's master plan to encrypt 100% of organic search activity. Marketers were outraged, as Google's own Matt Cutts had formerly stated that keyword encryption would impact less than 10% of searches overall. SSL Encryption and Google: A Brief History Google initially launched an encrypted search option back in May 2010. Since October 2011, the search engine has been automatically redirecting users to its encrypted URL as long as they were signed in to Google. It was around this time that the "(not provided)" element in Google Analytics and other web metrics programs began to appear. Since then, encryption has been adopted through various other browsers including the Chrome omnibox as well as Mozilla Firefox and Apple Safari iOS6, steadily increasing the total percentage of obscured keyword data. Very soon, this encryption will apply across the board. Webmasters and SEOs have been able to...

Google Rolls Out Hummingbird Algorithm - What Does It Mean for Search?

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Google Rolls Out Hummingbird Algorithm - What Does It Mean for Search?
Google officially announced the launch of its new algorithm, Hummingbird, at a media event in Silicon Valley on September 26, 2013 in celebration of the search engine giant's 15th anniversary. In fact, Google states that the algorithm was actually released quietly and gradually over the past month. This new upgrade marks the biggest change to the Google algorithm since the Caffeine rollout announced in June 2010, which primarily amended Google’s indexing system to provide searchers with fresher results. Hummingbird affects 90% of global search results, and will impact many parameters contributing to organic rankings. Google has yet remained reticent about the technical details of this new beast, but here's what we do know. What Does Hummingbird Mean for Google? So what's the big fuss? After all, search algorithms are updated several hundred times a year, and are sometimes even given names, such as the infamous...

Black Hat Still Prevailing with Google's Algorithm Loopholes

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Black Hat Still Prevailing with Google's Algorithm Loopholes
It’s apparent Google plays by their own set of rules as they are frequently found to be violating their own requirements and failing to fill in loopholes. Google claims they’ve eliminated many loathsome SEO techniques, yet honest webmasters are still feeling the sting of each new update. Black hat tactics are still prevailing, despite Google’s “manual efforts” to clean up low quality websites. In our case, we are still ranking significantly lower than our competitors. Weeks after Penguin 2.0, buybulkvisitor.com continues to rank above our site; although, their ranking has dropped slightly from our previous report. But, take a look at their link report. Still ranking with Sape links. Our battle to rank above spammy sites doesn’t end there. With a diversity of keywords, we consistently rank below sites that should have been penalized and eliminated. Take “buy visitors” for example. Once again, we are beat by poor competition,...

Is Negative SEO Becoming a Mainstream Tactic? [infographic]

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Is Negative SEO Becoming a Mainstream Tactic? [infographic]
Negative SEO was thought of as a very rare thing in the past, and there was doubt about its effectiveness. However, since Penguin and its changes hit the Web there has been a great deal of talk about negative SEO. Now it seems everyone has been hit by it, or at least everyone who has experienced the slightest drop in traffic. This is the usual hysteria settling in whenever a change occurs and, there is little doubt that almost all of these complaints are unfounded. However, I do wonder if attacking other websites might become a common tactic in the future. One group of SEO experts have recently done something to help answer that question. This group made use of one of their own websites that was highly ranked and typical of a small business site. They posted thousands of paid links around the Web with all of them pointing to the site, then tracked the SERP position of the website to see what happened. Test Begins: Website ranks number three for the keyword pool cleaning...

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