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Tag: SEO

Black Hat Still Winning after Penguin 2.0

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Black Hat Still Winning after Penguin 2.0
When Matt Cutts announced the unveiling of the latest Penguin update, you probably thought as many other webmasters thought-- it’ll finally clean up the leftover garbage that slipped through the loopholes of the previous Panda and Penguin updates. As Google guru Matt Cutts stated in a Webcast shortly after the release of Penguin 2.0, the latest update is going to “have a pretty big impact on web spam. It’s a brand new generation of algorithms. The previous generation of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.” It’s pretty clear the update had a big impact on web spam-- it ranked higher while quality sites plummeted. Not to mention, users are reporting their search experience has dramatically declined since the update. Wait a minute… aren’t the updates meant to promote the search experience? As SEOWizz puts it, ...

Facebook Graph Search Offers Some Interesting Marketing Insights

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Facebook Graph Search Offers Some Interesting Marketing Insights
With the launch of Facebook Graph Search earlier this year, there has been a lot of enthusiasm among marketers to capitalize on this great marketing opportunity for improving their company’s brand engagement efforts. How Does Facebook Graph Search Work ? Facebook Search Graph allows personalized search results for the end user based on their connections or contacts. Thus, the search graph examines your connections to determine the content that is liked by your connections (including friends or professional contacts) to match with your search term. Now, this can do wonders to local businesses in their business promotional campaigns. Most of the search terms may be more relevant for finding information about local pubs, bars, restaurants, coffee shops etc. This can open up wide opportunities for small time retailers in attracting a larger target audience and help improve their sales volume. Based on the search queries generated through the natural process, the...

How to Make Your Articles Longer, Without Losing Quality

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How to Make Your Articles Longer, Without Losing Quality
Many bloggers now believe that longer articles may be preferred by both Google and readers. Here we'll look at how to write longer articles that deliver more information and value without dragging on. A lot has been written about the perfect length for an article on the internet and it's certainly a controversial matter. Some people are of the opinion that articles should be short and to the point in order to hold attention and avoid people from getting intimidated by large chunks of writing, while others believe that Google prefers article to be around 800 words long and that readers like to get more high quality information from their articles which takes more words. With no definite conclusion on this matter, it essentially comes down to personal preference for now, though it may be a good strategy to try and include both types of articles on your site to attract all kinds of visitors and to make sure that you're appeasing Google either way. So if you want...

Analyzing Penguin 2.0 (4.0) and Its Impact to Date

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Analyzing Penguin 2.0 (4.0) and Its Impact to Date
Matt Cutts, Google’s master of search spam, made the rare move of announcing the search engine giant’s release of the latest version of Penguin last week. The move, as expected, has sent webmasters and SEOs heart rates through the roof wondering if their sites will be impacted and how badly. New blog post:Penguin 2.0 rolled out today goo.gl/fb/U7llH— Matt Cutts (@mattcutts) May 23, 2013 The move from Cutts to announce that Penguin 2.0 was rolled out on 22 May was rare as Google tends to keep its lips shut when it comes to announcing the specific release of Penguin and Panda updates. After discussing the updates frequently over the past month, it seemed only natural that Cutts would break with trend and immediately inform webmasters of Penguin’s release. Why Penguin 2.0? While the latest release of Penguin algorithms is technically the fourth release of such software programs at Google, it is officially referred to as Penguin 2.0 because of the nature of this...

How To Create Content For Guest Posting On A High Profile Blog

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If you have been playing around with guest posting as a link building technique for the last several months, you probably already know that guest posting on low profile blogs isn’t going to get you anywhere; but you also know that getting your guest post accepted on a high profile blog isn’t something that can be done in a matter of hours. The big boys want truly good content, not to mention that your presentation skills have to be perfect, and that your website has to be at least decent. But the content is what matters to them the most; they’re getting tons of guest post pitches every day from people offering them the same re-hashed titles and topics that either have nothing new to offer to their audience, or that have nothing in common with their blog topic. And that’s the only close-to-sure way to get them to notice you: to suggest to them right away the content that they would just LOVE to publish. Easier said than done, huh? Well, yes, but consider...

Running Advertorials on Your Site? Google Could Exclude You from Search Results

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Running Advertorials on Your Site? Google Could Exclude You from Search Results
If you’re running advertorials, paid content, or native advertising on your site make sure the ads and content associated with your sponsors are properly disclosed, or else you might find your entire website excluded from search results. That’s basically the gist of Matt Cutt’s latest GoogleWebmasterHelp video (see below). In the video, Cutts reminded users of Google’s long-time policy regarding paid links and content. The policy states that paid links should not pass page rank, and should therefore be labeled as nofollow. In addition, webmasters must see to it that all advertorials, paid content, and native ads on their site are clearly and conspicuously labeled accordingly (i.e. use words like “sponsored” or “advertisement”). Fair enough. However, according to Cutts, Google’s webspam team has been seeing problems regarding advertorials, native advertising content, or paid content that aren’t being disclosed...

5 Critical Actions That Most Bloggers Overlook While Publishing Blogs

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Nowadays, most bloggers tend to use blogging tools that automate their tasks of writing and publishing a new post. This has made both old and new bloggers think that blogging is a child’s play of three steps, Add, Write, and Publish. Once done, they eagerly look for comments and social sharing clicks. However, their waiting is useless because they hardly find anybody commenting, liking, or tweeting. Nevertheless, they forget that there’s much more to successful blogging than just following those three steps. Finally, they give up blogging as a tool for boosting their online presence. So, blogging is not ineffective, but it is the blogger’s ignorance that makes it so. Here are some of the tasks or actions that bloggers ignore or disregard while publishing the posts. Tweaking the Headline as per SEO Rules Your headline is the first magnet to pull any visitor towards your post. Therefore, it is vital to optimize the title tag but that is always forgotten. For...

Successful Online Marketing Strategies

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Successful Online Marketing Strategies
Introduction Online retail sales for 2012 were $225 billion and it is estimated that e-commerce revenues will grow 15% per annum for the foreseeable future. It is very important for businesses to have an online presence and a marketing strategy that will capture the attention of the audience and keep them interested. With the advent of tablet computing, the cloud and the smart phone it is becoming easier for the consumer to view and buy products online thus making the marketing strategy and the visibility of online content very important. To put it simply, if content is not seen then it will not sell. While costly advertising campaigns do well in the off-line world, there are several creative ways to market a business online without breaking the bank: Interact with niche blogs It would great to be on the front page of a major news or magazine website but this is very difficult and costly to achieve. A better strategy is to reach out to several top niche...

Improve Your Blog Readership By Boosting Traffic To Your Business Blogs

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Do you often use blogs to promote your business? Are you happy and satisfied with the results it is bringing to boost your company’s image? If your answer is “no” to any of these questions, then you certainly need to get a bit more creative and find out interesting ways to drive high volume of traffic to your blogs. Business Blogs Have A Definite Advantage As A Powerful Marketing Tool Often, blogs that are well-written using high quality and relevant content have the ability to attract lot of visitors to any website. They can provide greater exposure to your brand and boost your online sales to target a niche audience. Companies that do not have huge marketing budgets can rely on business blogs to establish solid rapport with their customers. Most of the business blogs can be shared across social media networks such as Twitter or Facebook to bring popularity to your company’s products and services. You can interact with your readers and...

Images and SEO

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Images and SEO
When it comes to search engine optimization, many people make the mistake of focusing largely or exclusively on a site's text content. As long as articles and blog posts are well written and the right keywords have been deployed in the right places, some site owners and even SEOs assume that there's little else to be improved as regards a site's front end. Changes to the way that search engines evaluate pages mean this is an outdated attitude. Today's search algorithms, especially Google's, place much more emphasis on multimedia content than in the past. Good image content, properly tagged and titled, can really boost a site's profile. The value of image searches in driving traffic can't be overstated — especially since Google serves a block of image results at the top of its regular search results page. These naturally draw the eye and encourage searchers to click on the associated links. The vital role of social media in determining a page...

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