Over the years, Google's position on what makes a good website really hasn't changed, however, the algorithms have. Even if you think your website with the best content in the world deserves to be on the top, there may be some things you're doing wrong on the SEO end.
If you're on a strict budget and want to increase your visibility on Google, here are a handful of free SEO tools you should consider downloading:
The minute you start typing in a keyword, Google will start to "autosuggest" particular keywords. With Ubersuggest, it will take a broad keyword and develop hundreds of long-tail phrases based on Google's suggestions. This is a great way to get hundreds of keyword ideas. What you do with this data is entirely up to you.
YouTube Keyword Tool
When it comes to a keyword tool, most people focus on the Google Keyword Planner Tool or some other third-party keyword tool that costs a fortune every month....
On September 23, 2013, the Internet was made privy to Google's master plan to encrypt 100% of organic search activity. Marketers were outraged, as Google's own Matt Cutts had formerly stated that keyword encryption would impact less than 10% of searches overall.
SSL Encryption and Google: A Brief History
Google initially launched an encrypted search option back in May 2010. Since October 2011, the search engine has been automatically redirecting users to its encrypted URL as long as they were signed in to Google. It was around this time that the "(not provided)" element in Google Analytics and other web metrics programs began to appear.
Since then, encryption has been adopted through various other browsers including the Chrome omnibox as well as Mozilla Firefox and Apple Safari iOS6, steadily increasing the total percentage of obscured keyword data. Very soon, this encryption will apply across the board.
Webmasters and SEOs have been able to...
Google officially announced the launch of its new algorithm, Hummingbird, at a media event in Silicon Valley on September 26, 2013 in celebration of the search engine giant's 15th anniversary. In fact, Google states that the algorithm was actually released quietly and gradually over the past month.
This new upgrade marks the biggest change to the Google algorithm since the Caffeine rollout announced in June 2010, which primarily amended Google’s indexing system to provide searchers with fresher results. Hummingbird affects 90% of global search results, and will impact many parameters contributing to organic rankings. Google has yet remained reticent about the technical details of this new beast, but here's what we do know.
What Does Hummingbird Mean for Google?
So what's the big fuss? After all, search algorithms are updated several hundred times a year, and are sometimes even given names, such as the infamous...
Does this sound like your situation? You have input into your company’s search engine optimization (SEO) strategy. You have worked with others to come up with site keywords as well as proper tags and descriptions for the content. Your site now ranks higher in the coveted results from a Google search and more people are visiting your site. This is all good news, but still your web conversion rate, or percentage of visitors making a purchase, remains lower than you would like. What is the problem?
Search engine optimization is important in today’s web-centric universe. However, by itself, SEO cannot improve your sales or upgrade your user’s positive experience while on your site. Your SEO strategy must be coupled with proper web design to best position your business for an increase in sales.
Foremost among your design considerations is the concept of simplicity. Overly complicated pages, let along complete websites, quickly drive visitors away from your site....
Recently, Google quietly did some updates in their link schemes document. Three new topics are covered on the updates, which include (1) large-scale article marketing or guest posting campaigns containing keyword-rich anchor text links. (2) Advertorials or native advertising that receive payment for articles containing links that passed PageRank. (3) Links that have optimized anchor text in press releases and articles distributed to other sites. So what could these updates mean?
Large-scale article marketing or guest posting campaigns
According to Barry Schwartz of Search Engine Land, the update pertaining to large-scale article marketing or guest posting should not come as a surprise to authors, website owners, and marketers. Google has already expressed its intent to crack down the proliferation of spam through article marketing and guest blogging, and the link scheme update is a validation of such promise.
Basically, if you do guest blogging and you are doing it for the...
When trying to illustrate a point, often it can be easier to illustrate what won't work rather than what will. This way you can then leave an audience to use the process of elimination in order to work out the rest.
An interesting thought experiment then could be to look at what would make a website difficult to rank and thereby illustrate some of the important things to avoid. Of course good SEO these days is really about focusing on quality content, but that doesn't mean there aren't ways you can optimize a site or blog to be easier or more difficult to rank and even to be more or less conducive to organic sharing and keeping people on your pages. Following is a description of how not to do that...
The niche of a website is one of the most important factors in determining your eventual success. In short, if your site is in a niche that's too popular you'll end up going up against a huge amount of competition, whereas if it's too...
If you know anything about SEO, you’ll know that it’s in a constant state of transition. Just because something works today, that doesn’t mean that it will still work six months from now. And for many internet marketers, this is what makes it so challenging.
Building backlinks is easy. Building backlinks that will stand the test of time however is something else entirely. Should you find yourself in need of some high quality backlinks, here are eight sources that are still decidedly Google friendly in 2013.
Guest posting is time consuming. There’s no getting around this fact. And as a result, many people don’t bother with it. Provided you’re willing to put in the work however, there’s arguably no better source of high quality, contextual backlinks. The key to making guest posting worthwhile is to be highly selective about the blogs that you apply to. Limit your search to relevant blogs that score highly in terms...
It’s apparent Google plays by their own set of rules as they are frequently found to be violating their own requirements and failing to fill in loopholes. Google claims they’ve eliminated many loathsome SEO techniques, yet honest webmasters are still feeling the sting of each new update. Black hat tactics are still prevailing, despite Google’s “manual efforts” to clean up low quality websites.
In our case, we are still ranking significantly lower than our competitors. Weeks after Penguin 2.0, buybulkvisitor.com continues to rank above our site; although, their ranking has dropped slightly from our previous report. But, take a look at their link report. Still ranking with Sape links.
Our battle to rank above spammy sites doesn’t end there. With a diversity of keywords, we consistently rank below sites that should have been penalized and eliminated. Take “buy visitors” for example. Once again, we are beat by poor competition,...
The skill of crafting a website for success in the search engines has evolved over the years. Online businesses that have focused on branding have held steadier positions, while others who have skated by on tricks have been hit hard following the Panda and Penguin updates. Some mistakes are caused by intentionally using tricks to game the search engines to achieve better rankings; others occur as a result of not understanding best practices. Here are the top ten mistakes webmasters make when constructing and promoting their websites:
The definition of spam has changed over the years. What is considered “white hat” one day can be quickly rendered “black” the next, upon an algorithm update. This offense takes place off the website in places where one can easily create a link to help the website rank better, (i.e. forums, content 2.0 websites, directories). Some webmasters are responsible for generating the spam themselves; others hire the least...
Negative SEO was thought of as a very rare thing in the past, and there was doubt about its effectiveness. However, since Penguin and its changes hit the Web there has been a great deal of talk about negative SEO. Now it seems everyone has been hit by it, or at least everyone who has experienced the slightest drop in traffic. This is the usual hysteria settling in whenever a change occurs and, there is little doubt that almost all of these complaints are unfounded. However, I do wonder if attacking other websites might become a common tactic in the future. One group of SEO experts have recently done something to help answer that question.
This group made use of one of their own websites that was highly ranked and typical of a small business site. They posted thousands of paid links around the Web with all of them pointing to the site, then tracked the SERP position of the website to see what happened.
Test Begins: Website ranks number three for the keyword pool cleaning...