On September 23, 2013, the Internet was made privy to Google's master plan to encrypt 100% of organic search activity. Marketers were outraged, as Google's own Matt Cutts had formerly stated that keyword encryption would impact less than 10% of searches overall.
SSL Encryption and Google: A Brief History
Google initially launched an encrypted search option back in May 2010. Since October 2011, the search engine has been automatically redirecting users to its encrypted URL as long as they were signed in to Google. It was around this time that the "(not provided)" element in Google Analytics and other web metrics programs began to appear.
Since then, encryption has been adopted through various other browsers including the Chrome omnibox as well as Mozilla Firefox and Apple Safari iOS6, steadily increasing the total percentage of obscured keyword data. Very soon, this encryption will apply across the board.
Webmasters and SEOs have been able to...
Recently, Google quietly did some updates in their link schemes document. Three new topics are covered on the updates, which include (1) large-scale article marketing or guest posting campaigns containing keyword-rich anchor text links. (2) Advertorials or native advertising that receive payment for articles containing links that passed PageRank. (3) Links that have optimized anchor text in press releases and articles distributed to other sites. So what could these updates mean?
Large-scale article marketing or guest posting campaigns
According to Barry Schwartz of Search Engine Land, the update pertaining to large-scale article marketing or guest posting should not come as a surprise to authors, website owners, and marketers. Google has already expressed its intent to crack down the proliferation of spam through article marketing and guest blogging, and the link scheme update is a validation of such promise.
Basically, if you do guest blogging and you are doing it for the...
The US-based search engine DuckDuckGo may be giving Google a run for their money as their searches jumped after the US Prism surveillance scandal. Those worried about their privacy are turning to DuckDuckGo as the search engine doesn’t monitor your activity, filters out the spam and promotes an overall better search experience, according to the search engine’s users. DuckDuckGo states, “We believe in better search and real privacy.” So far, they are living up to their claim.
DuckDuckGo is said to be the anonymous search engine, and for good reason. The search engine filters spam sites aggressively, which Google often allows for advertising revenue. DuckDuckGo also doesn’t track your searches or create the “filter bubble” Google uses to create individualized results. The search engine doesn’t save your search history, including the date and time of search, IP address or log-in data, which is very appealing to internet users after the...
FullTraffic, the go-to company of advertisers who need to buy traffic , today announced that it will stop offering Global Traffic on July 1, 2013. The move will enable the company to deliver better and higher converting traffic to its customers.
Current Global Traffic campaigns will continue to run until completed, and customers with Global campaigns can turn on their auto-renew feature if they want to keep them running on their accounts. However, new Global Traffic orders will no longer be taken after the month of June.
A Move to Improve Traffic Quality for Users
The decision to discontinue Global Traffic has been on the table for the past several months. FullTraffic has been taking steps to improve the quality of its products as well as the experience of advertisers and publishers in its network.
“We’ve been working hard to take FullTraffic to the next level, and our Global Traffic product just doesn’t meet the new high standards that we’ve...
Social media has helped to change the way we do a lot of things and has gone from being a simple way to keep in contact with your nearest and dearest to being a viable business tool which can be used for all sorts of reasons. Regular use of social media platforms can help with lead generation, sales, brand awareness, PR and reputation management and if you learn to implement its use properly then your business is sure to reap the rewards.
Some people are up to speed with social media, some are still struggling to come to terms with it and others are yet to take the plunge; fearful of the fact that they are unsure how best to utilize this new media. Whatever stage you are at, here are five easy ways to improve your company’s PR through social media.
Only Use The Platforms That Suit Your Business –
A lot of businesses have been told that they need to get on social media and so that’s exactly what they have done. The problem is though that they have...
Are you an entrepreneur looking for new ways to promote your brand into the market and create greater hype about your products?
Then it may be worth trying some of the latest social media tools that are widely used by millions of online marketers to entice their worldwide customers. Instagram is one such incredible marketing platform that is easily available now and offers seamless integration of visual content or images to meet all your advertising needs. Believe it or not, it is one of the best ways to expand your social circles and create wider business opportunities through extensive brand promotion.
Why Should You Use Instagram?
Some of the current statistics reveal that everyday nearly 40 million photos are posted by millions of Instagram users that is simply mind-boggling!!
Above all, Instagram offers a unique opportunity to the rising number of companies over the years for creating greater brand awareness and an increasing number of...
Need an additional revenue stream that puts more money in your pocket? Want to spread the word about great products and services to your audience? Then check out the FullTraffic affiliate program. Open to the vast majority of site owners, this program will enable you to earn generous commissions just by promoting FullTraffic’s products and services.
What you get
Affiliates are entitled to 20% commission for each successful referral. Payments are issued within the first 10 days of every month.
There are no minimum payout thresholds, which is great news for you because it means that you’ll be able to receive your earnings no matter how much you have in your account. Unlike other affiliate programs, we won’t let you wait or jump through hoops just to get the money that YOU rightfully earned.
What’s more, there are no limits to the number of referrals that you can bring in so there’s virtually no cap to how much you can...
Did you prank anyone on April Fools’ Day? Well you probably didn’t have to anyway because some of the biggest names in tech had more than their fair share of April Fools’ jokes.
Most of the shenanigans were pretty obvious, but there was one in particular that seemed to have really fooled a few oblivious people (more on that below).
A quick note though: Whether you were the prankster or the prankstee this past April Fools’, don’t forget that all the jokes on the 1st of April should just be made in the name of good clean fun. (And if you ended up on the wrong side of a prank, don’t worry… you can always get your revenge next year!)
Anyway, in case you missed them, below is a summary of some of tech’s best April Fools’ jokes of 2013.
Google Nose - “In the fast-paced world that we live in, we don’t always have time to stop and smell the roses. With Google Nose BETA, the roses are just a click...
Everyone knows that Google is slowing getting rid of its referrer data. For years, this is how we were able to verify our keyword data from the free Keyword Tool put out by Google. With referrer data coming up "not provided" - even on the analytics dashboard, how are we to figure out how people find our site? Enter WassUp.
What Is Wassup?
WassUp is a simple Wordpress plugin that gives you analytics right from your Wordpress dashboard. It collects a lot of data about your visitors including their ip/hostname, whether they're a bot or human, search engines used to find your site, the operating system of the user, complete user agent, spam and hack attempts.
The plugin also have a really simple admin console area that allows you to filter by:
record count per page
"top ten" charts with aggregate data (i.e. top queries, requests, etc.)
records by time period
records by entry type
You can even customize how often the...
Doing keyword research is part of SEO (if you're doing it yourself, that is). It's hard word. You have to grind it out, sitting at your desk all day, thinking of what your ideal audience is looking for. Sometimes, it's helpful to look at your competition. But, your competition isn't exactly banging down your door and telling you what they're doing. So, you have to do a little research. Here's how:
This search operator allows you to query terms that you specify in the anchor text on links to the page. It's helpful for finding pages with the same anchor text you're targeting. While Google has placed a lot less emphasis on this, it's still helpful to see who's out there - because for many years, anchor text was important. There are a lot of anchor text links still floating around out there, and so this is still one way to spy on your competition.
If you start a search query with the...