Category: Marketing & Advertising
Looking to buy traffic for your website? Opting for the online advertising route can be a great step. But before signing up with an ad network, it’s best to grill them with some questions to properly determine if they have the right products and services for you.
Remember that there isn’t a one-size-fits-all solution for all advertisers, so you should choose your online partners wisely. Asking the right questions is the first step to doing that.
To help you with this process, below is a list of must-ask things that you should bring up when screening ad networks:
What types of advertising solutions do you offer?
This may seem obvious and you’ll likely find a general overview on the company’s website, but it wouldn’t hurt to get into more detail when talking about the ad network’s products.
For instance, if they’re offering display ads, ask them where the ads will be placed. Also consider inquiring if they offer design...
Spanish-based marketing typically requires a more personalized approach than marketing to an English-speaking audience. Intensive market research efforts, outreach campaigns, and perfect Spanish translation from a professional translator are highly recommended.
Is it the Right Time?
According to Pew Hispanic, the Latino community in the United States grew by 67% from 2000 to 2011. Also, many Latin American countries have undergone substantial development during the Great Recession in the United States. It is important to understand the importance of working with a reputable translator. Do not use automated translation software. Many phrases may not have a direct translation, or the meaning of an English phrase may lose its integrity when directly translated to Spanish.
Persona-Based Market Research
Building the right persona is paramount to sustainable success. It is important to be able to mold marketing strategies around a variety of...
Las Vegas is one of the most exciting cities in the country. Glittering lights, luxurious hotels, huge stage and outdoor shows, casinos, and of course big events. Even the marketing world has gotten on board, and a number of conferences are held every year at halls and hotels around the city. Some of the most popular events around are there.
These are some great ones, and each one has special elements you should focus on to make the best of them.
What It Is:
A social media and search conference and expo aimed at marketing, content, current trends and more. Speakers often include both industry and academic experts who are there to share their experience. They also have networking opportunities, though are more content and less socially based.
How To Make The Most Of It:
They frequently offer a full day of social media training during the event, so people new or just not yet advanced in the methods of modern social marketing can learn. Exhibitors should...
Thinking of implementinga new marketing plan? Then go back-to-school with this marketing quiz!
1. How do you staff your marketing communication department?
A) What department? It’s just me and some support people.
B) We employ a complete staff of creative, media and PR people, offering salaries and benefits.
C) We manage a network of preferred vendors for specific functions and pay only for the work delivered.
2. How do you manage marketing costs and return on investments?
A) We have a small budget for marketing and can’t exceed it.
B) Since most of the work is done by internal staff, we don’t measure productivity, only payroll costs.
C) We give vendors a purchase order based on their estimate and hold them to it.
3. What tools do I currently have available for...
Top five YouTube videos,3-2-1 GO!
David After Dentist, Ultimate Dog Teaser, Gangnam Style, Charlie Bit my Finger… Again and Boys will be Girls.
Phew. Now let me think, where did I first hear about them? My Mom? Maybe my best friend’s cousin? The babysitters parents? Doesn’t matter. Those are MY favorite videos and I will show them, relentlessly, to anyone who claims they haven’t seen them. In fact, I have been known to get into hour-long show-downs with friends over the “Funniest YouTube Video”. I will engage in fierce debates and battles over the validity of the woman-falling-into-the-pool-during-her-vows and the originality of Lonely Planet raps.
How do you find great YouTube videos?
If you’ve ever tried typing funny video into YouTube’s search bar you were probably disappointed in the quality of the videos cached. More likely, you look at the Most viewed or genre section which auto-aggregates the top...
Internet content which is highly sharable, and ends up becoming extremely popular as a result, is often said to go viral. The type of content which most often goes viral is video content. A perfect example is the South Korean single Gangnam Style by Psy. Released in July, 2012, the music video's amusing and original style helped it to become the most watched clip on YouTube, with a stunning 1.75 billion views within the first year. With the combined power of things like social media sharing and video marketing, businesses can make viral content themselves in order to greatly increase brand awareness and exposure. The following takes a look at seven of the key elements of viral content marketing.
1 – Don't Try to Please Everyone
In order to create viral content, whether in the form of video or any other kind of media, you will need to stop being neutral. Viral content marketing is all about evoking emotions in people, and this inevitably means inspiring a degree...
Not so many years ago, most people accessed the Internet from either a desktop or laptop computer, and the most popular screen resolution by far was 1024x768. Nowadays, the way we use computers and the Web has changed immeasurably partly due to the fact that there are a multitude of completely different devices used for browsing the Web. During 2014, mobile Internet users will outnumber those using desktop and laptop computers. In the last couple of years, and particularly since the introduction of Windows 8, tablet computer sales have seen an unprecedented rise as well. Even desktop and laptop computers, which will always remain popular as well thanks to their larger screens and greater power and features, are more diverse than ever. With so many different screen resolutions in use today, Web designers need to start paying attention to responsive Web design so that their content is easily viewable and looks great on any device.
The beauty of responsive Web design is that you...
For any PPC (pay-per-click) ad campaign to be successful, you need great ads that include powerful keywords. But how do you find these keywords?
Unless you're a psychic and can guess which keywords are relevant for your business and have the highest volume of searches, you need to use keyword research tools so you can get some insights into what your potential customers are looking for and which keywords you should be using to optimize your ads.
There are so many keyword research tools on the web and even more are popping up constantly, but not all of them are worth your time.
To make the process of keyword research easier, here are the top five most effective tools to use for your PPC keyword research:
1. Google Keyword Planner - Find out search volumes for keywords (Free)
Your PPC keyword research must start with Google's Keyword Planner tool.
Google is the number one search engine with billions of users around the world, which makes its free keyword...
Market research is the first and one of the most important steps in launching an ad campaign, selling a product or marketing a blog. Getting to know your audience is crucial to the success of whatever it is that you’re selling, so be sure to complete this step before anything else. The success of your product, blog, or ad campaign depends on it.
The good news is, market research isn’t that difficult and there are a lot of ways to go about it, so you can just stick to the strategies that you and your audience are comfortable with. (Of course, the more market research approaches you try, the more data you’ll collect. That’s why you are encouraged to look into as many tactics as you can.)
Below are a few things that you can try to really get to know your audience and what they have to say:
Conduct surveys - Known as one of the most traditional, not to mention direct forms of market research, surveys allow you to collect information and...
Influencing your audience to trust you helps you expand your online presence. Creating engaging, entertaining videos can boost your trust factor more quickly than any other creative medium because people instantly see that you are a real person delivering a powerful message.
Writing blog posts or eBooks cannot deliver the same impact as creating a high energy video. You are no longer an online personality, or some Facebook profile; you proved that you are real, and this fact helps your audience create an authentic bond with you. Videos give you the chance to establish trust, authority and credibility in a powerful way.
Emotion: Use It
Unless you inject serious emotion into your videos expect few views. People are drawn to high energy, focused, positive offerings, or at least videos which pique your attention. Adding emotion to your videos by raising your voice or maintaining continual eye contact with the camera helps you to snag the attention of your target...