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Category: Marketing & Advertising

How to Encourage Loyalty From Your Website Visitors

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How to Encourage Loyalty From Your Website Visitors
After paying for traffic, you don't want that traffic to show up only once. You want them to visit your site often and bring their friends along, too. That sort of online behavior doesn't just happen; you have to make sure to provide incentives to encourage people to be loyal. Reward your online website traffic with specials or free offers when they do something that demonstrates their loyalty. The types of actions that can be targeted include: repeat buys, referrals, and promoting your brand on social networking sites. Get Repeat Sales Whether you are a restaurant that has a website online or an e-commerce Internet shop, you want to instigate the repeat sale. Research shows that it is far easier to sell to existing customers than it is to find a new customer. Thus, it's important to give them every opportunity to make a repeat sale. This can be done as quickly as the minute after the first sale is made. You can send them confirmation and a thank you email or...

Convert Your Website Audience Into a Thriving Online Community

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That feeling of belonging isn't just good for us; it's also good for our businesses. You can buy traffic and even segment that traffic into channels, but ultimately, it won't provide you the type of insights you get from your audience when they willingly become a member of your online community. Once you get traffic to your site, you want to keep them there and learn as much as possible from them. This way, they provide valuable feedback on their buying preferences and how to more effectively market them. The more involved and invested they become in your community, the more likely they will end up buying something from you and telling their friends, too. Blogs, Forums, and Member Areas It's not that hard to add a member area to your website these days. Even if you only have a video or text blog, this can turn into a community of subscribers who interact with each other and you. The more that join, the more others will notice. The fact that others trust you...

What You Need to Know About Buying Global Traffic

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Which online advertising solution is best if you want to make a big splash and get in front of as many people as possible? That would be our Global Traffic product. When you buy Global Traffic, you’ll be able to reach real people from all over the world and drive traffic at a massive scale. Best used for branding purposes, Global Traffic is one of the fastest and cheapest ways to boost brand familiarity. How it Works When you sign up for FullTraffic’s Global Traffic solution, you are able to tap into our ad network that draws more than 20 million impressions every day. This product puts that spotlight on your brand, thus enabling you to get thousands of daily visitors. Getting started is extremely simple. Just follow the steps below: 1.Head to the Global Traffic section and select a package that’s right for you. FullTraffic’s prices start at $15 for 10,000 visitors, so you’ll be able to get started even if you have a limited budget. 2....

How to Make Your Banner Ads Perform Exponentially Better (Part 2)

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How to Make Your Banner Ads Perform Exponentially Better (Part 2)
In part 1, we discussed banner ad tactics you can implement to increase site visitors. We talked about what you need to incorporate in your ads to really make them pop. In this second installment, we’re going to go a bit deeper. Instead of just suggesting what you should show users, this post will offer recommendations on what you need to do and say to fully grab their attention--and clicks. Make users laugh Every other advertiser out there is putting out “buy now” messages, and users have learned to ignore ads of that nature. Consider going against the grain in your display ad campaign. Instead of the usual promotional messages, try comedy. Humor is often injected in commercials and video ads, but we don’t see enough of it in banner ads. Which is a shame, because if you can manage to make users laugh, you can pretty much guarantee that they’ll pay attention to what you have to say. Consider what Pringles did. In 2009, the popular snack...

How to Make Your Banner Ads Perform Exponentially Better (Part 1)

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How to Make Your Banner Ads Perform Exponentially Better (Part 1)
Banner ads are a staple in the online advertising industry and for good reason: not only are they effective in building brand recognition, but they can also increase website traffic at relatively lower prices. But as great as they are, companies using banner ads need to adopt a more competitive and imaginative mindset when creating and launching their campaigns. In this day and age, you need to go beyond simply creating an ad and putting it on a publisher’s website. If you really want your target audience to notice you, you need to make your banners pop. Here are a few ways to help you do just that: Use psychology tactics Find out what’s going on inside the minds of your target audience and apply what you learned in your ads. For instance, when it comes to colors, studies have shown that people often associate the color blue with stability, which is why most banks use that color in their materials. Black on the other hand, denotes class and luxury and...

How to Get Visitors to Stay On Your Website

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Getting more website visitors is important, but also remember that keeping them is just as--if not more--essential. You can buy traffic as much as you want, but if your site is sending users packing, all the money and hard work that you’ve put into your campaigns will be for nothing. To avoid that, implement the following traffic retention strategies on your website: Publish irresistible content Spammy or filler posts don’t just hurt you SEO-wise, they pretty much guarantee that visitors won’t come back to your site. Avoid posting them at all costs. Instead, strive to publish high-quality and educational content. Write articles that your audience cares about and can learn from. Yes, it will take time and commitment but the payoff is certainly worth it. When users get a load of your high-value content, they’ll not only share it, but they’ll come back for more. Now, we can go on and on about how to produce kick-ass content, but we’ve...

7 MORE Action Steps You Can Take to Increase Website Visitors in 2014

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In our last blog post, we offered up 7 action steps that can get you more website traffic. In case you couldn’t get enough of them, below are seven more juicy tips to take your site strategy to next level in 2014: 1. Publish a guest post on at least one major blog Make a list of high-trafficked websites in your niche and resolve to get on at least one of them. Regularly visit these websites, reach out to their audience, and build a relationship with the blog owners. Once you’ve accomplished that, really put some thought and effort in coming up with a worthy topic and writing a post that kicks butt. 2. Find more sites to like, follow, and comment on Make new friends (and reel in more visitors) this 2014. Widen your online social circle and network by reaching out to more businesses, colleagues, and potential customers. By doing so, you’ll not only draw more attention to your website, but you might also discover great new people to partner up with. 3....

7 Action Steps to Get More Traffic in 2014

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7 Action Steps to Get More Traffic in 2014
Ready to make 2014 *your* year? The FullTraffic team’s got your back. Below are 7 action steps to help you increase your website visitors and customers. Execute at least one of these tips correctly, and you’re bound to improve your traffic stats in 2014: 1. Target millennials With around 80 million millennials (aka Gen Y) in the US alone, they represent the largest and most coveted market segment in existence. Don’t miss your chance to get in front of them. Take steps to make your site more millennial-friendly. Examples of things you can do include promoting user-generated content, making your business mobile-compatible, speeding up your customer service, and more. 2. Align yourself with top influencers Influencers are your industry’s thought leaders that have massive amounts of authority, followers, and traffic. In the coming months, resolve to get closer with at least one major influencer in your field. You don’t have to be all...

3 Brick and Mortar Best Practices You Can Apply When Buying Website Traffic

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When talking about increasing website traffic, people often bring up techie methods such as implementing retargeting features, using social media, appealing to mobile users, and more. All that is well and good, but for this blog post, we’d like to veer away from online strategies and instead focus on what offline businesses are doing to attract foot traffic. A term that’s usually reserved brick-and-mortar retailers, foot traffic pertains to people in the physical world walking into a store to buy something. Believe it or not, the strategies used by brick-and-mortar stores to attract foot traffic can also be applied to driving website visitors. Here are a few examples: 1. Position yourself near a great anchor store – In retail lingo, an anchor store is usually the biggest, most well-known shop in a mall or shopping center. These stores generate a lot of foot traffic on their own because of their reputation, so brick-and-mortar retailers love having anchor...

8 Critical Questions to Ask Before Buying Traffic

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8 Critical Questions to Ask Before Buying Traffic
Looking to buy traffic for your website? Opting for the online advertising route can be a great step. But before signing up with an ad network, it’s best to grill them with some questions to properly determine if they have the right products and services for you. Remember that there isn’t a one-size-fits-all solution for all advertisers, so you should choose your online partners wisely. Asking the right questions is the first step to doing that. To help you with this process, below is a list of must-ask things that you should bring up when screening ad networks: What types of advertising solutions do you offer? This may seem obvious and you’ll likely find a general overview on the company’s website, but it wouldn’t hurt to get into more detail when talking about the ad network’s products. For instance, if they’re offering display ads, ask them where the ads will be placed. Also consider inquiring if they offer design...

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