Over the years, Google's position on what makes a good website really hasn't changed, however, the algorithms have. Even if you think your website with the best content in the world deserves to be on the top, there may be some things you're doing wrong on the SEO end.
If you're on a strict budget and want to increase your visibility on Google, here are a handful of free SEO tools you should consider downloading:
The minute you start typing in a keyword, Google will start to "autosuggest" particular keywords. With Ubersuggest, it will take a broad keyword and develop hundreds of long-tail phrases based on Google's suggestions. This is a great way to get hundreds of keyword ideas. What you do with this data is entirely up to you.
YouTube Keyword Tool
When it comes to a keyword tool, most people focus on the Google Keyword Planner Tool or some other third-party keyword tool that costs a fortune every month....
Whether you like it or not, Google updates are going to keep coming. While some webmasters stress out about these updates, others don't. Why? These webmasters focus on the qualities that Google is looking for.
If you want to prevent a penalty from hitting your website in the future, here are some things to keep in mind so that you never have to worry about an update again.
1. Focus on the User
Long gone are the days where you have to write for the search engines. Instead of worrying about inserting a keyword 10 times within your articles, think about the quality instead. Webmasters who typically build their website for search engines are going to send a lot of artificial signals. To avoid these signals, here are some things to focus on:
Think about branding
Create a professional design
Focus on speed
Create content that no one else has
Make it easy to navigate
2. Watch your Links
Yes, backlinks are still a crucial part to building your search engine...
Recently, Google quietly did some updates in their link schemes document. Three new topics are covered on the updates, which include (1) large-scale article marketing or guest posting campaigns containing keyword-rich anchor text links. (2) Advertorials or native advertising that receive payment for articles containing links that passed PageRank. (3) Links that have optimized anchor text in press releases and articles distributed to other sites. So what could these updates mean?
Large-scale article marketing or guest posting campaigns
According to Barry Schwartz of Search Engine Land, the update pertaining to large-scale article marketing or guest posting should not come as a surprise to authors, website owners, and marketers. Google has already expressed its intent to crack down the proliferation of spam through article marketing and guest blogging, and the link scheme update is a validation of such promise.
Basically, if you do guest blogging and you are doing it for the...
When trying to illustrate a point, often it can be easier to illustrate what won't work rather than what will. This way you can then leave an audience to use the process of elimination in order to work out the rest.
An interesting thought experiment then could be to look at what would make a website difficult to rank and thereby illustrate some of the important things to avoid. Of course good SEO these days is really about focusing on quality content, but that doesn't mean there aren't ways you can optimize a site or blog to be easier or more difficult to rank and even to be more or less conducive to organic sharing and keeping people on your pages. Following is a description of how not to do that...
The niche of a website is one of the most important factors in determining your eventual success. In short, if your site is in a niche that's too popular you'll end up going up against a huge amount of competition, whereas if it's too...
If you know anything about SEO, you’ll know that it’s in a constant state of transition. Just because something works today, that doesn’t mean that it will still work six months from now. And for many internet marketers, this is what makes it so challenging.
Building backlinks is easy. Building backlinks that will stand the test of time however is something else entirely. Should you find yourself in need of some high quality backlinks, here are eight sources that are still decidedly Google friendly in 2013.
Guest posting is time consuming. There’s no getting around this fact. And as a result, many people don’t bother with it. Provided you’re willing to put in the work however, there’s arguably no better source of high quality, contextual backlinks. The key to making guest posting worthwhile is to be highly selective about the blogs that you apply to. Limit your search to relevant blogs that score highly in terms...
It’s apparent Google plays by their own set of rules as they are frequently found to be violating their own requirements and failing to fill in loopholes. Google claims they’ve eliminated many loathsome SEO techniques, yet honest webmasters are still feeling the sting of each new update. Black hat tactics are still prevailing, despite Google’s “manual efforts” to clean up low quality websites.
In our case, we are still ranking significantly lower than our competitors. Weeks after Penguin 2.0, buybulkvisitor.com continues to rank above our site; although, their ranking has dropped slightly from our previous report. But, take a look at their link report. Still ranking with Sape links.
Our battle to rank above spammy sites doesn’t end there. With a diversity of keywords, we consistently rank below sites that should have been penalized and eliminated. Take “buy visitors” for example. Once again, we are beat by poor competition,...
A huge factor for achieving high search engine rankings is quality inbound links. Link Building has always attracted spammers for over 10 years from all over the world and they are still around today. In this article I will discuss how you should correctly build an effective inbound link campaign and how not to build your links.
How Not To Create Links
If creating links were easy, everyone would be ranked on page one of Google for their keywords! There are a few methods that spammers still use today for creating links for websites. If you are using an SEO company to optimize your site, make sure they are not performing these methods as it could potentially have your site penalized by Google and removed from their search results altogether.
Link building is really simple, do not cut corners and do not pay for backlinks! There are literally millions of websites and directories on the web that sell backlinks to pass page rank onto your website to increase keyword...
When you start publishing articles to your blog they might be absolutely fantastic, but the only person who is going to know about them is you. Nobody else will be visiting your site, so what are you going to do? Do you really want to write articles nobody will read? Maybe you can use them to help build your search engine rankings by taking an article and spreading it across as many different places as possible. Let's take a look and see exactly how it's done.
Start with your own blog
You obviously have to start by posting an article on your own blog. That might sound obvious, but there are people out there who might decide to post it somewhere else first. The reason you want to post it on your site is because when Google indexes it they will know where it came from. If you start posting it everywhere else first you're essentially just posting duplicate content to your own blog.
Submit to article directories
Once Google has indexed the page you can then...
The skill of crafting a website for success in the search engines has evolved over the years. Online businesses that have focused on branding have held steadier positions, while others who have skated by on tricks have been hit hard following the Panda and Penguin updates. Some mistakes are caused by intentionally using tricks to game the search engines to achieve better rankings; others occur as a result of not understanding best practices. Here are the top ten mistakes webmasters make when constructing and promoting their websites:
The definition of spam has changed over the years. What is considered “white hat” one day can be quickly rendered “black” the next, upon an algorithm update. This offense takes place off the website in places where one can easily create a link to help the website rank better, (i.e. forums, content 2.0 websites, directories). Some webmasters are responsible for generating the spam themselves; others hire the least...
Negative SEO was thought of as a very rare thing in the past, and there was doubt about its effectiveness. However, since Penguin and its changes hit the Web there has been a great deal of talk about negative SEO. Now it seems everyone has been hit by it, or at least everyone who has experienced the slightest drop in traffic. This is the usual hysteria settling in whenever a change occurs and, there is little doubt that almost all of these complaints are unfounded. However, I do wonder if attacking other websites might become a common tactic in the future. One group of SEO experts have recently done something to help answer that question.
This group made use of one of their own websites that was highly ranked and typical of a small business site. They posted thousands of paid links around the Web with all of them pointing to the site, then tracked the SERP position of the website to see what happened.
Test Begins: Website ranks number three for the keyword pool cleaning...