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Category: Search Engine News

What is Facebook's Graph Search?

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What is Facebook's Graph Search?
Social media kingpin Facebook announced on January 15, 2013 the release of a massively upgraded and expanded new search tool: Graph Search. Unlike the relatively weak search functionality found on Facebook previously, the new Graph Search is expected to potentially make Facebook a major player in the search engine arena – an arena that is ruled, of course, by Google. This could have a major impact on companies that rely heavily on search engine optimization as a promotional tool since Graph Search will theoretically provide a new, different and very powerful way for individuals to research businesses online. However, Facebook executives made it clear during the announcement of this product that it was not designed to function as a broad internet search engine; instead, it is designed to focus on the details of information and content already found on Facebook. Nonetheless, since most major search engines have been attempting to include a more social...

Izik: The New Search Kid On the Block

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Izik: The New Search Kid On the Block
More than a few companies have tried to take market share away from Google but, so far, Google is still "king of the hill." That's not stopping Blekko from trying yet again to innovate where it thinks Google is getting stale. The target? Mobile search. Yes, Google has a mobile search platform, but it mostly just resembles the desktop version. What is Blekko doing differently? It's Not PC Search First things first, Izik isn't PC search. When you hop onto Google with your mobile device, the first thing you'll notice is that it's basically just like searching on your desktop. The only difference is that the text feels cramped - it can be excruciating. Especially when you're trying to scroll and tap your way to a fun Saturday evening. A mobile-friendly search function might provide a cleaner interface with a faster loading time but, so far, there's no indication that Google's rushing anything to market...

Author Rank - The Next SEO Revolution?

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Author Rank - The Next SEO Revolution?
It is very well-known that Google classifies sites based on their page ranks (PR). Higher the page rank of a site, higher is the authority of that site in the eyes of the search engines. A high PR site gets a high crawl rate and consequently a higher ranking. For a long time now, Google has been fighting against blackhat SEO strategies and sites with low-quality content. It is for the same reason that Google updates its algorithm more than 500 times a year. Next in their line of attack, Google is bringing in a new parameter to change the SEO game altogether – the Google Author Rank. What Is Google Author Rank? Google Author Rank is simply a measure of authority of the content source of a blog. The Google Author Rank is supposed to be the next monumental change that Google will be making to improve its algorithm. The concept of incorporating Author Rank into Google's algorithm was finalized shortly after the rollout of Google+. By...

Google Teaches You How To Be an "Advanced User"

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Google Teaches You How To Be an "Advanced User"
© Sergey Nivens Google search seems pretty intuitive, right? For many, it is. But for many it's also simplistic. Good if you want to find a bar on Friday night, but not so good if you want detailed information about something. Let's say you want to compose a blog post about "10 Interesting and Unusual Dances From Around The World." You want unusual information, and you want the blog post to come off as though you did a lot of research on the topic. Actually, doing a lot of research would be a great idea. Now Google teaches you how. Google just announced that it is opening registration for its "Advanced Power Searching" course. This course will teach you how to become a better searcher. Odd as that might sound, it could be just the thing you need to improve your online marketing. It's no secret that Google wants to serve up the most relevant and useful information to users. The kind of advanced research you will be able to...

Getting More Website Traffic Without Anchor Text

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Getting More Website Traffic Without Anchor Text
According to Rand Fishkin, anchor text isn't dying. It's getting a makeover. For years, the way to "get ranked" was to use backlinks to a particular page. The king of links was the anchor text. The site with the most backlinks won. Then, Google got a little smarter. It started looking more closely at websites that linked to each other, and where sites were being linked from. It was eventually able to reverse-engineer sophisticated link farms. Clearly, enough people had figured out how to game the system that Google had to do something. What it eventually did back in 2011 seems to have gone somewhat unnoticed by a lot of folks. Namely, Google started shifting emphasis away from anchor text. Where, then, would new focus be placed. Google needs to use some kind of information to rank websites doesn't it? Of course. This is where Fishkin's prediction makes a lot of sense. He believes that Google will start placing more and more emphasis on...

Less Than 5 Percent of News Publishers Use Google's New News Keywords Meta Tag

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Less Than 5 Percent of News Publishers Use Google's New News Keywords Meta Tag
You'd think that when Google comes up with another way to rank well in its search engines that news companies would be all over it. Sadly, that's not the case. About three months ago, Google launched the news keywords meta tag. It's supposed to allow news publishers to have a better chance of ranking for words they otherwise might not have included in headlines. Less than 5 percent of publishers have taken the bait, so to speak, and we've already rolled into a new year. Don't publishers need revenue like anyone else? Of course they do. For some reason, they're really missing the boat on this one though. Search engine Blekko has released a report that shows just how many pages and sites use the new meta tag. What did Blekko find? The report, posted on Dec 21st of 2012, shows that there were 2,465 domains on the Internet that used the news keyword tag and even then only on some pages. Google released stats saying that there...

New Report Shows 30 Percent Of Searches Originate From Mobile Platforms

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New Report Shows 30 Percent Of Searches Originate From Mobile Platforms
Many webmasters believe that the company's website will only be viewed (or primarily viewed) by desktop or laptop devices. It's understandable. In the history of the Internet, users have primarily been confined to large screens. However, in recent years, the shift has been towards mobile users. A recent YP (yes, Yellow Pages - they're still around) report revealed that there were 350,000 more local searches every day across the YPSM local ad network compared to the prior year. What's more, 30 percent of all searches were made by mobile users. It's a growth of 25 percent. The sector that saw the greatest increase was industrial manufacturing. An unlikely candidate, but it is what it is. Party planning, medical services, maintenance and cleaning services, dentists, building contractors, physicians and surgeons, legal services, and moving and storage were all categories that grew in 2012. YP runs the largest local ad network in the...

Google Insider Hints That SEO is Dead

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Google Insider Hints That SEO is Dead
The latest news that is rocking the Internet marketing world goes something like this: “Try to work on your website as if SEO was not part of your plan.” “…what I tend to tell people is the following; if you want to please Google with your SEO, then forget about SEO.” Those words are from the mouth of Andre Weyher. It's rare that you get to read anything about spam and quality control from anyone but Matt Cutts, but Weyher worked for Google's search quality team for two years and recently spoke with James Norquay, a search/digital marketer in Australia about the future of SEO. Of course, the statement comes from the mouth of just one ex-Google employee. Whether this is just his opinion or whether this is something that Google really wants webmasters to follow is up for debate. Search Engine Land's Matt McGee reported that Google had no official comment (they never got back to him), so it's...

Taking Advantage of Google's Disavow Links Tool

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Taking Advantage of Google's Disavow Links Tool
Some webmasters were hurt after recent Google updates left them scrambling to cover competitors' attempts at negative SEO. It's a dirty tactic. We all know that Google (and other search engines) hate it when you manipulate their search results. After Google's Penguin update, some sites mysteriously got hammered in the search results. Webmasters started appearing on forums complaining that competitors were using paid links, and other spammy tactics, to drag down their search rankings. How could this be possible? Well, when major search engines, like Google, notice questionable backlink profiles, they may interpret the offender as the website the links are pointing to. After all, it's pretty common knowledge that everyone from small bloggers to large corporations plant links all over the web. No one writes a blog post and waits - hoping someone will find them. People promote their site. The fact that Google released a disavow links tool speaks to the idea...

Are Exact-Match Domains Dead?

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Are Exact-Match Domains Dead?
There used to be a time when buying an exact-match domain was a shoe-in for the number one spot in Google's search engine. Not anymore. Google has apparently tweaked its algorithm yet again to discount the importance of EMDs. What's an EMD? An EMD is a website address that focuses on your keyword, rather than your brand name. An example of an EMD would be "perfectwhiteteeth.com." If you're targeting the keyword "perfect white teeth" because you have an awesome CPA offer, or you just want to build a site around that keyword so that you can monetize it with ads, you used to use an EMD. The EMD would theoretically give you a nice boost in the search engines because your keyword was right in the domain name. It doesn't get much better than that. What's Happened to EMDs? According to SEOMoz contributor, Dr. Pete, EMDs are being hit by Google. Late last month (Sept 28th), Matt Cutts sent out the...

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