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Category: Search Engine News

Yahoo Extends Deal with Microsoft; Announces Improvements and New Tools to Challenge Google

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As Google continues to strengthen its chokehold on the U.S. search market and keep the competition at bay, the industry's best minds struggle to develop new tools and strategies to cope with Google's dominance and find a way to breakthrough and regain a foothold in an industry that has long been controlled by Google. As Yahoo's Marissa Mayer approaches one year on the job as CEO, she is looking to revamp Yahoo's approach and breathe new life into the competition for number one in the search industry. It was announced last week that Mayer and Yahoo! are in the process of developing several new tools and strategies to try and revive Yahoo's prospects of regaining market share in the lucrative search ad industry. As of 2012 the industry brought in roughly $19.8 billion in revenue related to search advertising. As of the end of the first quarter of 2013, Google held 67% of the search engine marketplace in the U.S., bringing with it a sizable chunk of that $19.8...

Satori Expansion Brings Growth to Bing Snapshot Feature

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Satori Expansion Brings Growth to Bing Snapshot Feature
Log on to Google.com any given day and enter a search query for a random person, place, or landmark and you are no doubt going to be bombarded with page links, suggestions, and image previews related to your term. Bing.com recently added a new expansion to its Snapshot feature that allows the search engine to make better associations between places, people, and things. Bing’s Snapshot feature is found on the right hand side of the page when users use the search engine and provides images of relevant people, places, or “things” that correlate to the query term. Using a new technology it calls “Satori,” Bing is seeking to provide better image results that draw a clear correlation between subjects. Bing posted the following statement on its official blog on 21 March: Today, we are inviting people to check out Snapshot to experience our expansion of Satori. Since its introduction in June, we have expanded Satori to include a significantly...

Google Preps Updates for Penguin and Panda; Remains Mum on Release

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Google Preps Updates for Penguin and Panda; Remains Mum on Release
There has been a lot of chatter online and within the SEO community over the last week that a major update for Google’s Panda algorithm was going to be released in the very near future. Many SEO professionals took to the web on Friday 15 March declaring that Panda 25 (the latest update) had in fact been released. Other professionals claimed that the release date was set for Monday 18 March; and all the while Google remained hush releasing only the following statement through a spokesperson: “I don’t expect us to tweet about or confirm current or future Panda updates because they’ll be incorporated into our indexing process and thus be more gradual.” SEO professionals and Google officials could go back and forth for days about whether or not Panda and Penguin updates have been released, are just rumors, or are still in the works. The best way to get to the bottom of it is to look at a timeline of events from the past week that point to a planned...

Bill Gates Believes Bing is a Better Product than Google, But is It?

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There is no writing a headline for this news story that wouldn’t result in most readers thinking “duh.” Telling the world that Bill Gates believes Microsoft’s search engine Bing is a better product than rival Google, is like telling the world Steve Jobs felt the iPhone is a better product than a Samsung Galaxy S III. Gates, the richest man in America, founded Microsoft along with Paul Allen and served as the executive chairman of a company that went on to become the largest personal computer software company in the world. Gates no longer serves as the executive chairman for Microsoft, though he does retain a position as a non-executive chairman, but that hasn’t stopped him from promoting the company’s Bing search engine. Although he now devotes his full attention to the Bill & Melinda Gates Foundation, that didn’t stop him from boasting about Bing’s superiority in a recent “Ask Me Anything” conversation on...

Mobile Devices Gaining a Greater Share of Search Clicks

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Mobile Devices Gaining a Greater Share of Search Clicks
A recently released report from Marin Software has found that searches conducted on mobile devices are gaining more and more ground against their desktop and laptop competitors. The report was released this week and included data from 2012; data which suggests that by the end of 2013 mobile searches will account for one-third of paid-search clicks online. The study collected data from 13 regions of the globe, including the U.S., UK, Europe, Australia, and China.The report from Marin Software was entitled “The State of Mobile Search Advertising in the World,” and looked at paid-click, Cost-per-Click (CPC), and conversion trend data from around the globe with a particular emphasis on the mobile sector. What Marin found was a steadily increasing trend, in the U.S. in particular, toward mobile devices in online search clicks and spending.From January to December of last year, Marin found a 9.2% increase in the share of clicks from mobile devices from 14.2% up to 23.4%. The...

Yahoo to Display Google Ads

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Yahoo to Display Google Ads
Yahoo and Google have rarely seemed to have a particularly friendly relationship, especially in regards to the ad business for their respective search engines. However, the two companies announced yesterday that Google would be providing relevant display ads for Yahoo sites worldwide. This agreement is not exclusive, and Google will not be the only company providing ads for Yahoo. The fact that it is one of them, though, is a major development in the relationship between the two companies. Yahoo and Google created significant waves in the SEO community in the middle of 2012, when the two companies discussed forming a more close-knit advertising relationship. In fact, one possibility that was discussed was that of Google essentially handling all of Yahoo’s advertising duties for them. A deal this extensive never materialized, but the somewhat more scaled-back agreement the companies just announced indicates that the lines of communication are still open...

Latest AdWords Updates from Google Target Multi-Platform Campaigns

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Latest AdWords Updates from Google Target Multi-Platform Campaigns
It was only a matter of time before the mobile marketplace started to dictate the terms of online ideology. Gone are the days when desktops and laptops where king and everything was tailored to those platforms first. On February 6, 2013 Google announced sweeping changes to its AdWords program designed to make it much easier for advertisers to target their campaigns to various search platforms. The increasing prevalence of tablets and smartphones is resulting in more and more searches being conducted by individuals who are on the go. The number of people connecting to the Internet from a mobile device is starting to surpass the number connecting at home on a desktop or laptop. The statistics are there to prove it as well. Consider the following statistics as of 2012: 75% of emails opened, 60% of Facebook posts, and 90% of Tweets originate from mobile devices 75% of consumers prefer mobile-friendly sites 1 in 8 page views originate from mobile...

Google Warns Small Businesses about Shady SEO Reviews

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Google has announced via a major Google Groups post that it has significantly updated its approach to the reviews that appear on Local pages. In addition to ramping up its relevant spam detection algorithms, Google also provided a list of guidelines for entrepreneurs and SEO professionals to ensure that their businesses are not penalized on Google+ Local. The most important of these guidelines, as far as Google is concerned, appeared to be a recommendation that business owners steer clear of SEO companies that promise positive reviews. The release stated, “Be wary of an SEO or reputation management service that promises to generate reviews for your business. We’ve seen companies make up fake glowing testimonies – and we’ll take them down.” However, many of the other changes announced in the update could impact businesses that had no idea they were doing anything Google would not like. For example, according to the new guidelines, Google will...

Google Enhances Reporting Metrics for AdWords for Video

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Google Enhances Reporting Metrics for AdWords for Video
The heart of any good online advertising is a solid understanding of the target market. It can be difficult early on to identify the target market and tailor future campaigns toward this group, but with the right tools it is becomes easier to identify who is interested in your site and who isn’t. Google is helping webmaster by enhancing the reporting metrics offered through its AdWords for video system. What is AdWords? AdWords is the flagship marketing and revenue source for Google. Webmasters can use Google’s AdWords service to gain advertising exposure for their website, services, and/or products. Google then places ads for relevant content within a site based upon the audience visiting the site or related products and services. The service works on a pay-per-click basis and provides site owners with a revenue stream based upon the exposure of their site. Webmasters get the help of Google in enhancing the exposure of their site, while...

Google Rolls Out New-Look Image Search

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Google Rolls Out New-Look Image Search
For those who thought the mobile market would never dictate terms for desktop Internet usage, Google has just proven the mobile market can do just that. As tablets become more and more prevalent in homes and businesses, consumers can expect to see the best of a tablet experience set the terms for desktop interactions in the future. Google, the king of Internet search engines, has just rolled out a new and improved look for its Image Search that borrows from the look and feel tablet users already experience. The Old Process Google’s desktop Image Search has been the same for years now. The old process required users to go through multiple steps in order to view the images yielded in the results of its Image Search program. After entering a search term, users were presented with results in a scrollable list. At this point users could hover over any image they wished to see in order to get a bigger “preview” image. As users scrolled...

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