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FullTraffic Blog - Category: Search Engine News

Everything You Need to Know About Google's Penguin Algorithm

May 2, 2012 by Francesca StaAna

It's been about a week since Google released its "Penguin Update", but the web is still buzzing loudly about it. For the uninitiated, Penguin is a new search algorithm that aims to combat webspam in SERPs. This is one of Google's biggest updates since Panda back in February 2011, and it is supposed affect 3% of queries. What is Penguin all about? Google's Penguin update targets websites that implement "black hat" SEO tactics such as "cloaking" or "keyword stuffing" to get ahead in SERPs.

Is Facebook The New Google?

April 2, 2012 by David Lewis

Facebook is going public soon. Right now, it's in a quiet period, but there are some hints that the social media giant will radically overhaul its onsite search engine. If it is successful, Facebook could just become the new Google. Think that's a bit far-fetched?

How Apple's Siri Helps Drive Traffic To Your Website

March 29, 2012 by David Lewis

A recent study done by Parks Associates showed that 87 percent of iPhone users used Siri at least monthly, with roughly 1/3 of users using Siri almost daily. That's a lot of users using a voice-activated assistant. Apple has made it fashionable to use a voice-activated assistant, but most people still only use Siri for things like text messaging, making phone calls and sending email.

A Google Mistake That Could Affect Your Analytics

March 23, 2012 by David Lewis

Google is making a change to how it reports referrer information using Chrome. The result? Some analytics programs might start showing search visitors as "referred traffic" from Google without doing a search. The recent change was posted on Google Webmaster Central blog recently.

Former Google Employee Speaks Out: Is Google+ Killing Google?

March 21, 2012 by David Lewis

Earlier this month, a former Google employee spoke out about his reasons for leaving Google. There wasn't much new information about the inner workings of the company being exposed, but the perspective was helpful. If Google's own employees aren't happy with the direction the search engine company is headed in, that could spell serious trouble for the company.

Is Social Search The Future Or Is Google Barking Up The Wrong Tree?

March 17, 2012 by FullTraffic

Google has placed a lot of money on the table to make Google+ the social media website of the future. However, things aren't going well for the search giant in this area. It's not a mystery that social search isn't a big hit. Research studies by Pew show that sites like Facebook and Twitter don't drive substantial traffic to news websites and that users, in general, don't like personalized search. In fact, the only people who seem to like personalize search are the folks at Google.

Look Out Siri: New Changes To Google's Search Engine Provides More Intuitive Results

March 15, 2012 by David Lewis

It's time for Google to start thinking. In the next few months, Google will start giving you more intuitive results based on a refresh the company is currently implementing. These changes represent some of the biggest changes the company has ever made to its search engine.

Yahoo's Move to Sue Facebook Enrages Tech Scene

March 14, 2012 by Francesca StaAna

On Monday, Yahoo made a move that raised a lot of eyebrows and tempers in Silicon Valley: It filed a lawsuit against Facebook for patent infringement. Yes, you read that right. In the words of Kara Swisher of All Things D, Yahoo's new motto is "If you can't beat 'em - and it can't - sue 'em."

People Like Google, But Not What Google Does

March 13, 2012 by David Lewis

Google has been on a mission to personalize its search results. The mighty "big G" thinks that its users want increased personalization, as well as more local results, in its results pages. However, a new study by the Pew Internet and American Life Project indicates that users don't like all of the attention Google is giving its users.

Bing Helps You and Your Friends Find the "Real You" with Linked Pages

February 26, 2012 by Francesca StaAna

Have you ever done a web search for your friend "John Smith" only to find that there are a million other John Smiths out there? There's a John Smith who's a photographer, while there's another one who happens to be a doctor. When you're looking for a particular person with a lot of name doubles, sifting through the irrelevant search results and websites can be a pain.

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