Have you searched for yourself online? Potential employers, customers, friends, and dates are using the internet to gather information about you. With free, online tools, you can learn what they see about you online.
Finding positive information will let you highlight relevant attributes and draw attention to online links that paint you in the best possible light. But even finding negative information is beneficial. Identifying potentially damaging information allows you to control the situation and gives you time to craft an appropriate response. Visible professionals can even enlist the services of a professional online reputation management firm to improve their online reputation.
Here are three, free ways to check your online reputation:
1) Search Variations of Your Name in Major Search Engines
A simple beginning is to search variations of your own name in both Bing and Google. While apparently basic, searching variations of your name can be far more involved than...
In the tough, highly competitive world of business, anything that keeps your trade up and buzzing online is to die for. Effective SEO, awesome web design and other compelling online marketing strategies—these are keys towards keeping your businesses up in people’s minds and mouths.
Oh yes, the right kind of material and the good kind of business gossip can be all you need to create an online buzz. But how can you get your business buzzing online? Follow the five tips below:
1. Highlight what you can offer.
The reason people surf online for possible needed services is because they don’t have much time to go to stores (aside from the Internet being too available to ignore); plus, clicking the mouse is way more convenient than dodging traffic just to get to a shop. With this, you have all the reason to be straightforward.
The moment customers open your website, make sure they see directly what you have to offer. Avoid beating around the bush with superfluous...
While millions of businessmen in 2013 have found enough literature online to satisfy their craving for making money, millions more haven’t got past domain selection processes. Not that it takes website domain registration to earn money these days; it definitely makes the process simplified, however, which is ideally how you’d probably prefer to start – with simplicity. For the newbie, under-educated domainer or overly curious, we present this newcomer's guide to selecting your next best friend – your website domain property.
Matching Trends With Business Model
Without changing your entire schema, one should attempt to match three pivotal points: domain name, trending topics and current business model. Seems like something horrific; really, it’s not. Factually speaking, many businesses are actually modeling themselves around domains purchased first, instead of the opposite. While neither should be construed as...
Are you keen to know as an entrepreneur as to what it takes to achieve the best possible results for growing your business? Then, it definitely helps to have an in-depth knowledge about the various marketing channels that you can target using the latest promotional tools and techniques!
Successful marketers must be able to provide maximum exposure to their company’s products and services through consistent branding efforts and create greater awareness among their target audience.
Often, it is observed that small businesses have to face maximum challenges for establishing their presence in the market due to severe budget constraints. With little patience, perseverance and due diligence, it is still possible to generate higher sales leads by winning more number of customers.
One of the simplest and cost effective techniques available for every growing online businesses is to have constant interaction with their target customers. Sharing useful information and having...
Are you looking for some lovely and creative ideas to boost your marketing efforts using Google hangouts?
Then, keep reading to know how your business can benefit vastly using some of the improved features of this social communication tool!
Discover How Google+ Hangouts Can Be Useful To You?
Google + offers some amazing features to collaborate with different people using its video chatting facility and allows them to have business meetings, informal chat sessions, host webinars or conferences and much more…..
Now that a lot of companies have to communicate regularly with their clients, the hangout feature allows them to have more engaging and meaningful conversations, breaking across geographical boundaries.
Especially with the new Hangouts on Air feature, Google+ enables you to connect to millions of online customers, through a live webcast to deliver your marketing message even more effectively than ever before!
Besides, you can always stay connected on the go with...
We all know how to do basic searches by simply typing in what we’re looking for, but if you want to become a more advanced, more sophisticated search engine user, there are some advanced search operators you should understand and utilize.
Quotes – “ ”
Quotes around a phrase mean that you are looking for that specific phrase within your results. If you do a search for “”inground pools”” you are specifically targeting the entire phrase, and this will deliver better, more targeted results.
Minus Sign - -
Conducting a search for “inground pools –fiberglass” will show you results that don’t include fiberglass. If you’re looking for a new pool that isn’t made of fiberglass, this is the search operator for you.
Site – site:
Using “site:” in front of a domain allows you to search for results only from that domain. A search for...
Wondering why your blog isn’t reaching your target readership? Fretting about your site’s non-existent comments and low social shares? You could be committing the following mistakes:
Your posts are full of typos and grammatical errors - Clean up your articles and make sure the text is free from typos and grammar mistakes. This may sound obvious and basic, but so many bloggers remain careless with their writing and publish posts that are full of glaring typographical and grammatical errors. Don’t be one of those bloggers.
Always run spell check on your articles. Type them up in a word processor first before pasting them online.
Do note that spell checkers are far from perfect though, so always read and re-read your articles prior to submission. The best spell checkers are your eyes and brain. Use them. You can also let other people check for spelling and grammar mistakes. It never hurts to get another set of eyes to read through a post.
Thanks to the emergence of big data, page tags, and analytics tools, brands and online publishers really have a lot of things going for them in data department. It’s never been this easy to gather visitor intelligence, and website owners nowadays recognize the value of analytics so they’re more than happy to track their site metrics, test components, and generate reports.
That’s the good news. The not-so-good news is that while site owners are certainly looking at their analytics, they’re not always paying attention to the right numbers. The fact is not all metrics are created equal. While it may be easier to look at the numbers on the surface (i.e. page views, total number of users, etc.), these aren't necessarily the data points that would give you the pulse of your website or company. These aren't the numbers that will tell you how your users are doing and what action steps you need to take to keep them happy.
Tracking surface metrics...
It’s a given fact that publishing a steady stream of content is crucial to gaining links and increasing user engagement. Unfortunately, producing awesome and sharable content time and time again isn’t easy for everyone--especially if they’re not big on writing.
Fortunately though, writing articles isn’t the only way to create content. Just because your CMS gives you a big white box with a blinking cursor in it doesn’t mean you have to fill it with words every single time.
There are a number of other ways in which you can produce content. Explore these options. Use them well, experiment with them, and see what works.
Not sure where to start? The following are just some of the things that you can try:
Create presentations and upload them to Slideshare - Struggling to find the words to express what you need to say? Then put them in a PowerPoint presentation instead. It’s easier for most people to present their thoughts in...
Everyone knows that Google is slowing getting rid of its referrer data. For years, this is how we were able to verify our keyword data from the free Keyword Tool put out by Google. With referrer data coming up "not provided" - even on the analytics dashboard, how are we to figure out how people find our site? Enter WassUp.
What Is Wassup?
WassUp is a simple Wordpress plugin that gives you analytics right from your Wordpress dashboard. It collects a lot of data about your visitors including their ip/hostname, whether they're a bot or human, search engines used to find your site, the operating system of the user, complete user agent, spam and hack attempts.
The plugin also have a really simple admin console area that allows you to filter by:
record count per page
"top ten" charts with aggregate data (i.e. top queries, requests, etc.)
records by time period
records by entry type
You can even customize how often the...