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Category: Social Media

Be Extra Sensitive and Helpful When Using Social Media Amidst Tragedies

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Be Extra Sensitive and Helpful When Using Social Media Amidst Tragedies
What should have been a day of jubilance and celebration suddenly turned tragic when 2 bombs went off on Monday right at the finish line of the Boston Marathon. The blast claimed at least 3 lives, including one of an 8-year old boy, and left over 150 people injured. At the time of writing this, the authorities are still trying to get to the bottom of this terrible incident, and are calling out to the public for any information that would lead them to those responsible. What happened in Boston was catastrophic and there are no words that can fully describe the terror that took place. Our hearts go out to everyone affected by this tragedy, and all of us here at FullTraffic are offering our prayers and support to all the victims. We would also like to take this opportunity to reach out to our fellow Internet brands to send a gentle reminder to exercise mindfulness and sensitivity in the online world. Social media is a powerful tool and it’s during times like these that...

Tweetle-de to Tweetle-dumb: Don't Tweet That

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Tweetle-de to Tweetle-dumb: Don't Tweet That
Establishing a savvy Twitter profile means maintaining the quality of posts or, rather, tweets. While businesses should conduct their social media activities in a business-like manner, there are still plenty of ways companies and organizations stray off the road into status territory that actually detracts from their reputations. To tweet optimally and avoid disenchanting clients and Twitter followers, be sure you aren’t tweeting as follows. Too Much Promotion If your business uses Twitter as a platform for continuous advertisement, it may be turning off your customer base. Savvy business tweeters can still keep their brand present in the consciousness of their followers without indulging in excessive self-promotion. Instead, use the platform to tweet about events or to disseminate useful information about your industry. Your followers can easily tell the difference between useful information and self-grandeur. Moreover, people don’t want...

3 Ways to Use Google+ to Boost Your Content and SEO Strategies

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3 Ways to Use Google+ to Boost Your Content and SEO Strategies
It’s been about a year and a half since the launch of Google+ and it looks like things are going well for the search giant’s social network. So well in fact, that according to a recent report by UK market research firm Trendstream, Google+ “is now the second largest social network in terms of active users.” Forbes cites that the above-mentioned report “estimates Facebook‘s active users in December 2012 at 693 million, compared to 343 million for Google+.” Of course, the term “active users” is still pretty ambiguous, as Google hasn’t confirmed the real definition of “active” (i.e. are these users really logging into the Google+ website or are they merely using Google products?). Still though, 343 million cannot—and should not—be ignored. Especially if you’re trying to increase your web presence. Nonetheless, it isn’t just about huge numbers. The fact is there are a number of sound...

Why Facebook Is Blocking Off Certain Apps

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Why Facebook Is Blocking Off Certain Apps
Facebook has blocking certain apps because it says that it is just protecting its assets. Facebook declares that an app which does not add value to Facebook should not be able to access the social network's data. Of all their data sets, Facebook’s social graph is the one thing that’s truly distinctive. Facebook has spent several years getting you to validate who you know, and it sounds as if it does not want to hand over your friend list to competitors any more. This week it discontinued both Twitter’s new photo app Vine and messaging app Voxer from Find Friends, that lets you connect with Facebook friends on other apps. Facebook has explained the Voxer issue in its own way. Users have an option to post an audio message they have put over Voxer on to Facebook. But this option is mostly buried and you would not be able to find unless you have searched Voxer’s help documents. If you slide a previously sent message, you can see a share button by which...

Twitter's New "Vine" Video Service: Its Purpose, Uses and Reception

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Twitter's New "Vine" Video Service: Its Purpose, Uses and Reception
The idea that brevity and constraint spurs creativity has birthed a new service that could be the next big thing in the social networking and content marketing world. This week Twitter introduced Vine, an app that lets users capture and share very short looping videos, each limited to only six seconds or less. Twitter itself, being a type of microblogging site, has been known for years for inspiring originality through brevity. Its limit of 140 characters on tweets has led both private and corporate users to be quite creative in how they express themselves. At the moment the Vine app is only available for the iPhone and iPod Touch; it can be downloaded for free from the Apple App Store. Functionality for Androids and other mobile platforms is expected to be added soon, although no official date for this addition has yet been released. Other social media sites seem to be taking the development seriously; most noticeably, Facebook quickly removed the ability to...

The Social Help Desk Revolution [Infographic]

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The Social Help Desk Revolution [Infographic]


5 Major Social Media Updates You Should Know Right Now

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5 Major Social Media Updates You Should Know Right Now
Aside from engaging users and coming up with great content for the community, a big part of every social media marketer’s job description is keeping tabs on what the social networks themselves are up to. Yes, it’s important to gain more fans and followers and research new tools, but it’s equally as important to follow each social platform’s blogs and updates to ensure that you don’t miss any new features or policies. Make it a point to read the official blogs of Facebook, Google+, Twitter, YouTube, and other social networks that you might be a part of. Add them into your RSS feeds or Like / follow their official accounts on the social media space so you never miss an update. With that said, every major social network announced big changes over the last few days, so if you haven’t been keeping an eye your social media updates lately, read on below to see what you’ve missed: Facebook is Replacing...

How to Make It Big During the Holiday Season

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How to Make It Big During the Holiday Season
Good news, Internet entrepreneurs and online marketers, it looks like you are going to have a lot of opportunities to hit it big this holiday season. Recent data shows that digital shopping is on the rise and more consumers are turning to their computers or mobile devices to shop for Christmas presents. In a post aptly entitled “Holiday trends Marketers Can’t Ignore”, MDG Advertising created an infographic detailing the emerging digital shopping trends during the holiday season. Apparently this year, “Christmas came early… as more than 30% of retailers started advertising their Black Friday deals earlier in 2012 than they did in 2011.” In addition, 42% of merchants released Christmas ads as early as October. So how will this season affect sales? The jury’s still out for 2012 numbers, but in 2011, “online sales increased by 74% the week before Christmas.” That number may be huge, but expect it to go up even more this...

Can (and Should) You Use Instagram to Boost Your Mobile Presence?

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Can (and Should) You Use Instagram to Boost Your Mobile Presence?
Instagram has definitely established itself as a solid social network slash photo sharing app. It currently has over 100 million users sharing billions of photos daily and it managed to attract the attention of countless celebrities and companies, including Facebook which acquired it for a whopping $715 million in cash and stock, thus proving all the more that Instagram isn’t just some novelty photo application. Yes, Instagram is undoubtedly one of the hottest and top apps right now, and it clearly has an active and engaged user base. The app has also helped various businesses, websites, and individuals to get more exposure and engage potential and current customers. The question is, is it right for YOUR company? To answer that question, you need to take a look at two things: the type of business that you’re in and who your customers are. If you deal with a lot of vibrant colors and things in your industry (i.e. if you’re in fashion or...

5 Ways to Become a Power Networker on Twitter

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5 Ways to Become a Power Networker on Twitter
Are you looking to get on the radar of potential clients, partners, or mentors? If so, then Twitter is a great place to start. The microblogging site doesn’t just let us find and follow relevant people, it also makes it really easy for users to make significant connections with others with just a few clicks. People have landed jobs, found clients, and gained new customers thanks to the site, and all that was due to a little networking savviness. If you’re trying to improve your networking skills on Twitter, then the following tips should get you started on those connections in no time. Note that all of these tactics are quite easy to implement. The challenging part is doing them consistently. Perform these tips whenever you can (the more often, the better) and you’ll start to build more meaningful relationships with others. #1 Mention the Author, Not Just the Blog This is a great tip to try when you’re sharing a guest post...

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