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Category: Social Media

5 Terrific Twitter Tools To Empower Your Social Engagement

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Do you want to provide a more enriching experience to your Twitter followers and boost your social conversations? We all know that Twitter can be a valuable tool for increasing social and business networking opportunities. But if you want to be a seasoned pro and reach a new level, then it’s good to have a solid idea about how different Twitter tools can help in getting you incredible success with your marketing. Here are some of the best Twitter tools that you can use to increase your level of engagement with your followers: # Tweet at optimal times It can be quite frustrating when you don’t know the best time to tweet to get the right results. To solve this issue, you can use a third party tool such as Buffer, which is quite popular and ensure your tweets are published at the most optimal times of the day. All you have to do is to simply put all your tweets into the Buffer along with the article, including the browser extensions. And you are all set to go...

5 Best Ways To Boost Your Business Using Google+ Community

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5 Best Ways To Boost Your Business Using Google+ Community
Do you want to attract more number of followers as part of your business brand promotion efforts? If you want to engage your customers in meaningful conversations, then it may a great idea to set up Google+ communities and attract a large target audience. As a marketer, your ultimate goal must be to communicate and collaborate with the right people within the industry to gain valuable business contacts and brand exposure. How To Create A Powerful Google+ Community Using Few Simple Steps? -Set up your own Google+ community You can build your Google+ community by creating an account to represent your company and business. Choose either private or public community and it’s important to find out which one suits your needs the best. Once, you have chosen a community, it’s not possible to change it. If you’ve a large number of followers already, then public may be a good option else private communities are ideal for starting conversations...

The Best Mobile Social Marketing Strategies That You Can Use

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Have you ever thought how you can effectively tap the best resources to reach your large number of mobile audience? It comes as a little surprise that smart phones and mobile phones have a greater appeal among the target audience than the humble desktop computers. Today, what customers need is easy access to browse their favorite social media sites using their mobile devices. Definitely, it’s the best time for companies to look at new methods to deliver a seamless transition to their target mobile phone users and improve their social media experience. Here is a list of some of the top strategies that you can try to get the best results: -Reach out to local customers Smartphones can be a fascinating way to share information and connect with target users based upon their location. For ex: you can tailor information according to the location of your target customers. Especially, Foursquare allows you to display ads to customers who have been looking for...

Smart Tips To Boost Social Visibility For Your Website

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Smart Tips To Boost Social Visibility For Your Website
Do you want to get your website noticed by maximum number of visitors and boost your brand visibility? Try some of the interesting techniques, which we have shared below to get more number of customer enquiries online and increase your sales prospects. Why Social Engagement is important? If you own a thriving local business, it’s necessary to reach out to as many people as possible to survive long term, amidst increasing competition. With different companies trying to employ new marketing strategies, it becomes important to quickly adapt to the changes taking place rapidly in any business environment. By boosting online visibility and engaging in social conversations, you can open up new channels of communication with potential customers. As you publish and share great content, there are more number of people who are likely to share them with others and boost the popularity of your website. How to bring greater social recognition to your...

How To Build and Manage A Powerful Social Listening Dashboard?

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Are you keen to learn about some of the best tools that can help in streamlining your social listening? A social media dashboard is a powerful platform that can help in monitoring your social conversations and sharing useful content with your readers. It’s definitely a challenging task to track social mentions, find interesting content and keep pace with the industry news and competition. However, by using the right social tools and methods, you can get some incredible results in your branding efforts. Why is social listening so important today? Social listening is essential for building new relationships, engaging your customers, boosting your productivity levels and improving your brand identity among existing competitors. The process of social listening involves tracking social mentions, finding the latest events and developments in your related niche. At the same time, it’s important to establish the right channels of communication with...

Smart Tips To Boost Your Twitter Conversations

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Are you interested in building a Twitter community to communicate your messages more effectively and actively engage your followers? For those who have been using Twitter for quite sometime, may be well aware of the fact that it’s a powerful platform to reach out to a large target audience. It’s easy to build relationships using Twitter that can help your business grow and boost your client base. Here are some interesting ways that can help you in taking your Twitter engagement to the next level: -Spruce up your profile What is the first thing that you would notice about a brand on Twitter? Obviously, it’s the profile that gets the maximum attention on Twitter and entices readers to seek out more information about the company. If you want to attract more followers, the easiest way is to make your Twitter profile more compelling and attractive to the users. Find out, if your brand message is clear and makes sense to your audience. Does it have an...

How To Create Rich LinkedIn Company Pages Using 5 Simple Steps?

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Did you know that there are over 3 million companies who have LinkedIn company pages with over 1,275,000 products and services displayed along these pages? As a smart marketer, it certainly makes sense to use this incredible social platform to reap the best rewards for your business. There are many benefits of having a good LinkedIn company page that can represent your brand in the market and provide excellent exposure to your products. Here are some smart ideas that you can use for creating some stunning LinkedIn company pages: -Share rich and valuable content pages Most companies are not sure of what type of content to include in their company pages and end up making it more confusing for their potential customers. Showcase what your business has to offer by providing a brief overview of all the products and services by giving a proper description. To make it more lively and interesting, you can include white papers, blogs, how-to’s, short case studies etc....

How To Create Awesome Content To Get Maximum Shares?

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Have you realized as an online marketer- the biggest challenge that lies in front of you is to get your content noticed, read and shared by maximum number of people? Creating a perfect piece of content requires lot of planning and good marketing techniques with having a right balance of all the vital elements that make up the best quality content. Social media sites have a vital role to play in boosting the popularity of your content and driving quality traffic to your websites, thereby improving your ability to build a trustworthy brand. Try some of these SMART ways to get maximum coverage for your content: -Define your target audience Are you planning to target a specific age group of people-young professionals, housewives, students, males or females? Can you create something useful and informative for your target visitors? Is your audience looking for any specific information or just searching for casual information? How do they browse and access...

The Power Of Using Hashtags in Marketing

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The Power Of Using Hashtags in Marketing
Have you noticed lately how the humble hashtag symbol has taken over the social media scene all of a sudden and become immensely popular? Today sites such as Twitter, Facebook, Google+, Instagram, Pinterest and Tumblr are using the hashtag symbol to improve their social conversations. It’s interesting to have a look at how the system of hashtags evolved and understand their significance in the current context. What is the purpose of #Hashtags? Hashtags are very useful marketing tools and can be an amazing way to bring visibility to your brand. Unlike, what most people believe that hashtags originated from Twitter, the fact is hashtags were first used in IRC (Internet Relay Chat) system. Isn’t it really fantastic that these hashtags can pack so much of information and add a punch to any social conversation? They can be used to convey different moods and express emotions or even provide answers to rhetorical questions. The overall effect can be informative,...

Some Interesting Social Media Trends That You Should Know

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Some Interesting Social Media Trends That You Should Know
Have you evaluated your social media strategies lately to get the best outcome for your business? As a growing entrepreneur, it’s very essential to be aware of the latest social media marketing tactics to stay ahead of the competition. New technologies that may be evolving rapidly can help in improving your campaign results, attain business goals and provide brilliant exposure to your business. Read along this article to find out some interesting trends in social media that are popular this year: -Take active role in social conversations Today, most brands are becoming more aware and sensitive to the needs of their customers. “Social listening has become an essential ingredient for most companies, who are engaged in having meaningful interactions with customers. “ The key to successful marketing is to fully understand the needs of your customers and respond to them in the most appropriate manner. By fulfilling their expectations and...

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