Category: Social Media
Social sites like Facebook, Twitter, and LinkedIn are highly effective for building relationships, discovering content, and searching for people, but when used correctly, you can also utilize them to find blogs to guest post on in order to increase website traffic to your site.
If you’ve already exhausted traditional site discovery services such as Google and Alexa, or special blogging tools such as Alltop, Technorati, and Buzzstream, then consider using social media to find even more blogs to write for.
Start by liking company pages in your industry. For instance, if your niche is in graphic design, find other designers or design firms on Facebook and like their pages. You should then spend some time on each page and take note of the people and pages participating in the discussions. Are there any other pages liking or commenting on posts? Check them out and see if you can guest post for them.
Also be sure to check out each...
So you’ve created your freebie and can’t wait to reel in more website visitors with it. How can you ensure that you’ll get the most traction out of your offer? Here are a few tips and best practices.
Avoid the “build it and they will come” mentality
The first step is to have the right mindset. Most people create their free ebook, course, survey, etc., then just leave it at that. Big mistake. Getting your offer live on your site is just the beginning. Recognize that you need market your butt off and you need to promote your freebie to get it in the hands of as many people as possible.
Advertise your offer
One of the best ways to get the word out about your offer is to buy traffic and get people clicking. Design an enticing ad that promotes the offer. Make sure you put the word “free” in your copy to entice people to check it out.
Also see to it that the look and feel of your ads are consistent with your promotion. For...
Social media campaigns have run the gamut from banner ads to competitions for a job. As companies have started to get more creative with how they use social media to build up an audience and boost sales, we’ve seen some amazing successes and also some embarrassing fails. Luckily we can learn from those who have gone before us to make sure we aren’t the next big flop in the social universe.
Do: Mountain Dew
Mountain Dew created a campaign to help them come up with and promote a new flavor. The campaign selected the top three fan-made flavors through a country-wide tour with voting and video booths. The company then created “flavor nations” composed of fans, experts and ad agencies that were responsible for creating packaging and social marketing for their flavor. The winner was then chosen by mass vote. The campaign generated a ton of exposure and loyalty to Mountain Dew as fans had a real impact on the marketing direction of the company.
Social media has helped to change the way we do a lot of things and has gone from being a simple way to keep in contact with your nearest and dearest to being a viable business tool which can be used for all sorts of reasons. Regular use of social media platforms can help with lead generation, sales, brand awareness, PR and reputation management and if you learn to implement its use properly then your business is sure to reap the rewards.
Some people are up to speed with social media, some are still struggling to come to terms with it and others are yet to take the plunge; fearful of the fact that they are unsure how best to utilize this new media. Whatever stage you are at, here are five easy ways to improve your company’s PR through social media.
Only Use The Platforms That Suit Your Business –
A lot of businesses have been told that they need to get on social media and so that’s exactly what they have done. The problem is though that they have...
With the launch of Facebook Graph Search earlier this year, there has been a lot of enthusiasm among marketers to capitalize on this great marketing opportunity for improving their company’s brand engagement efforts.
How Does Facebook Graph Search Work ?
Facebook Search Graph allows personalized search results for the end user based on their connections or contacts. Thus, the search graph examines your connections to determine the content that is liked by your connections (including friends or professional contacts) to match with your search term. Now, this can do wonders to local businesses in their business promotional campaigns.
Most of the search terms may be more relevant for finding information about local pubs, bars, restaurants, coffee shops etc. This can open up wide opportunities for small time retailers in attracting a larger target audience and help improve their sales volume.
Based on the search queries generated through the natural process, the...
Have you ever given a thought as to which of the social networks can provide the best results in your online marketing efforts? With the presence of so many social networks, which one holds the key to the success of your company?
Amidst so much of competition, every company is trying to figure out the best ways of attracting their customers using different social media channels.
The success of any enterprise depends on its ability to generate leads, effective brand positioning, building credibility around its products through its customers.
Keep Your Marketing Strategies Ready
You may have exciting products and services to offer to your customers but they will not be interested in buying them, unless you have a solid marketing strategy in place. It also helps to align your company’s values, mission and objectives with the social media plan for targeting the audience using the right marketing channels.
Some of the important factors that may need to taken...
What You Need To Know About Rich Pins In Pinterest?
Pinterest is a “dynamic” marketing tool to learn more about some of the popular and upcoming brands in the market and access lot of vital information about different products. Recently, Pinterest has introduced some new pins called as “rich pins” that aims to share high quality and relevant content to improve its user experience.
If you are searching for anything interesting on Pinterest and want to learn more about something right from movies to your favorite recipes, then look out for these rich pins.
For ex: Use some of the cool “product pins” to get all the shopping information including the price and availability of the items OR Try some fascinating recipes from your favorite blogging sites to know all the ingredients, preparation time required to make your own recipes.
Added Value For E-Commerce Sites And Marketers
Lot of big online retailers including Walmart, Etsy,...
How Social Intelligence Can Change the Face Of Every Business?
With the ever increasing use of social media networks and mobile technologies, there is a dramatic change witnessed in the way companies and their customers interact with other today.
The use of blogs, forums, communities, groups, tweets via Twitter or sharing messages or posts through Facebook has become increasingly popular than ever before. As a result, marketers are able to gather relevant data and get a more accurate picture of changing lifestyles, brand perception including changing buying preferences of their customers.
Why Social Intelligence Is So Relevant Today?
Today, companies can tap the best social resources combined with the digital medium to get a better insight into their customer’s social behavior. As a result, they provides them with a great opportunity to better understand the needs of their customers and provide them a higher level of service.
Twitter is one of the biggest social media of this generation. For marketers and online business owners, it’s a great way to reach a lot of people very quickly. Having a huge number of Twitter followers is extremely beneficial in this regard. One of the biggest advantages of marketing through Twitter is that every tweet of every person that a user follows appears in his or her streams. This is unlike Facebook or similar sites, where all posts are filtered, and you can’t be sure whether your post will appear on a user’s timeline or not.
In this article, you can learn some legitimate techniques which you can apply to increase the number of your Twitter followers. With time and patience, you should be able to double or even triple your devoted following of Twitter fans.
Keep in mind, though, that you should never fall into the trap of using an illegitimate technique or ‘quick’ method to increase your Twitter following. Many of these proposed methods...
Are you an entrepreneur looking for new ways to promote your brand into the market and create greater hype about your products?
Then it may be worth trying some of the latest social media tools that are widely used by millions of online marketers to entice their worldwide customers. Instagram is one such incredible marketing platform that is easily available now and offers seamless integration of visual content or images to meet all your advertising needs. Believe it or not, it is one of the best ways to expand your social circles and create wider business opportunities through extensive brand promotion.
Why Should You Use Instagram?
Some of the current statistics reveal that everyday nearly 40 million photos are posted by millions of Instagram users that is simply mind-boggling!!
Above all, Instagram offers a unique opportunity to the rising number of companies over the years for creating greater brand awareness and an increasing number of...