Category: Social Media
Facebook and Google have had many great tilts in the past few years, but as the search engine attempts to create a social media network and the social media network begins to create a search feature, it seems more and more likely that the future of online searches will be closely tied to social networks. Bing has also brought itself into the social search arena most recently.
How can your site, company, or personal page take advantage of the integration of search algorithms and social media databases? The key, especially for business, lies in the continual evolution of search-engine optimization.
Caught In The Middle
Talk to ten different SEO marketers and you will likely get ten opinions on how to best create traffic for your webpage. Link building remains the staple of a high ranking, but the advent of social searching may well change all this. Will a link be worth less to a search algorithm than a "like" or a "+1"?
The transition from a link-based...
Many years ago, building and maintaining a website was enough to bring new customers to the business. This unfortunately is no longer the case today. Having a very wonderful website is not a surety that it will attract visitors. The situation is even worse for small business firms that have not yet established a brand name. For this reason, it is advisable to find ways to increase the web traffic for any particular business website page.
Social media is where the majority of the internet users spend the majority of their time with Facebook having over a billion users. Twitter, Google plus, YouTube and LinkedIn among others have millions of users and therefore provides a good internet marketing platform. It is through these sites that the users get to see what interest them and later follow up the same in the websites. There are techniques to be used for the successful increase in web traffic through social networks.
Joining the Social Media
It all starts by joining the...
One of the biggest questions asked by website owners is how they can get more traffic to their ‘for sale’ page or how they can get their website higher in search engine rankings, especially with algorithmic calamities biting bigger companies and literally masking the smaller guys. The following are three rudimentary things – still used today – that you can do in order to get more people viewing your domains while improving your search position in the Big 3 search engines, instrumental in getting potential buyers viewing your domains, and with luck, increased sales possibilities.
You’ll Need Blogs
One of the first things that you should do is create a blog for your business. This is incredibly important as a blog is a place where you can post articles and other information about the websiteproperties that you have to offer, as well as anything else in your industry that you feel potential customers one enjoyed learning about. A blog allows...
Social media campaigns have run the gamut from banner ads to competitions for a job. As companies have started to get more creative with how they use social media to build up an audience and boost sales, we’ve seen some amazing successes and also some embarrassing fails. Luckily we can learn from those who have gone before us to make sure we aren’t the next big flop in the social universe.
Do: Mountain Dew
Mountain Dew created a campaign to help them come up with and promote a new flavor. The campaign selected the top three fan-made flavors through a country-wide tour with voting and video booths. The company then created “flavor nations” composed of fans, experts and ad agencies that were responsible for creating packaging and social marketing for their flavor. The winner was then chosen by mass vote. The campaign generated a ton of exposure and loyalty to Mountain Dew as fans had a real impact on the marketing direction of the company.
One of the best strategies to implement for the success of your business is to leverage social media.
While it’s fun, simple, and easy to handle it yourself, it might take too much time out of your day. I’ve seen this in my own business, and I’m seeing it day by day with other small businesses.
We spend too much time chatting and chasing share-worthy links, when we should be finding new clients and customers or creating new products and services to sell.
Then comes the time when you remember to focus on what matters most in your business, and you cut down your social media time. As a result you could end up handling your social media marketing inconsistently.
I’ve had those times. For three months I would post 10 to 20 Twitter updates a day, then I would suddenly stop. Suddenly my Twitter account would see 2 or 3 tweets a week.
Doing this would spell doom for your marketing efforts. It’s...
Social media has helped to change the way we do a lot of things and has gone from being a simple way to keep in contact with your nearest and dearest to being a viable business tool which can be used for all sorts of reasons. Regular use of social media platforms can help with lead generation, sales, brand awareness, PR and reputation management and if you learn to implement its use properly then your business is sure to reap the rewards.
Some people are up to speed with social media, some are still struggling to come to terms with it and others are yet to take the plunge; fearful of the fact that they are unsure how best to utilize this new media. Whatever stage you are at, here are five easy ways to improve your company’s PR through social media.
Only Use The Platforms That Suit Your Business –
A lot of businesses have been told that they need to get on social media and so that’s exactly what they have done. The problem is though that they have...
With the launch of Facebook Graph Search earlier this year, there has been a lot of enthusiasm among marketers to capitalize on this great marketing opportunity for improving their company’s brand engagement efforts.
How Does Facebook Graph Search Work ?
Facebook Search Graph allows personalized search results for the end user based on their connections or contacts. Thus, the search graph examines your connections to determine the content that is liked by your connections (including friends or professional contacts) to match with your search term. Now, this can do wonders to local businesses in their business promotional campaigns.
Most of the search terms may be more relevant for finding information about local pubs, bars, restaurants, coffee shops etc. This can open up wide opportunities for small time retailers in attracting a larger target audience and help improve their sales volume.
Based on the search queries generated through the natural process, the...
Have you ever given a thought as to which of the social networks can provide the best results in your online marketing efforts? With the presence of so many social networks, which one holds the key to the success of your company?
Amidst so much of competition, every company is trying to figure out the best ways of attracting their customers using different social media channels.
The success of any enterprise depends on its ability to generate leads, effective brand positioning, building credibility around its products through its customers.
Keep Your Marketing Strategies Ready
You may have exciting products and services to offer to your customers but they will not be interested in buying them, unless you have a solid marketing strategy in place. It also helps to align your company’s values, mission and objectives with the social media plan for targeting the audience using the right marketing channels.
Some of the important factors that may need to taken...
What You Need To Know About Rich Pins In Pinterest?
Pinterest is a “dynamic” marketing tool to learn more about some of the popular and upcoming brands in the market and access lot of vital information about different products. Recently, Pinterest has introduced some new pins called as “rich pins” that aims to share high quality and relevant content to improve its user experience.
If you are searching for anything interesting on Pinterest and want to learn more about something right from movies to your favorite recipes, then look out for these rich pins.
For ex: Use some of the cool “product pins” to get all the shopping information including the price and availability of the items OR Try some fascinating recipes from your favorite blogging sites to know all the ingredients, preparation time required to make your own recipes.
Added Value For E-Commerce Sites And Marketers
Lot of big online retailers including Walmart, Etsy,...
How Social Intelligence Can Change the Face Of Every Business?
With the ever increasing use of social media networks and mobile technologies, there is a dramatic change witnessed in the way companies and their customers interact with other today.
The use of blogs, forums, communities, groups, tweets via Twitter or sharing messages or posts through Facebook has become increasingly popular than ever before. As a result, marketers are able to gather relevant data and get a more accurate picture of changing lifestyles, brand perception including changing buying preferences of their customers.
Why Social Intelligence Is So Relevant Today?
Today, companies can tap the best social resources combined with the digital medium to get a better insight into their customer’s social behavior. As a result, they provides them with a great opportunity to better understand the needs of their customers and provide them a higher level of service.