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Category: Social Media

Why is Social Media Optimization Strategy Core to Your Business?

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Did you know how powerful social media optimization strategy can be in providing maximum exposure to your brand? For those who’ve heard about this term before, will definitely know what a huge impact this strategy can have on increasing your social presence. For starters, social media optimization is the equivalent of SEO used for content marketing but related to social media. The focus here is not just on driving traffic to your websites, but making your content visible and easily shareable across millions of users. For the success of any publicity campaign, it is important that your content is viewed by as many people as possible to gain “unique” brand recognition. Social Media Optimization Is the Key Today There is no denying of the fact that most websites are able to witness huge amounts of traffic on account of the growing number of social networks. Social media optimization has made it possible for your content to be easily accessible...

5 Awesome Ways to Use Pinterest for your Business

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5 Awesome Ways to Use Pinterest for your Business
Did you know that there are currently around 70 million Pinterest users, who are using this powerful platform to gain maximum social coverage? For many small businesses, Pinterest has become an indispensable marketing tool for creating publicity and increasing their online sales revenue. Let’s explore a few interesting possibilities of using this fantastic tool for your business: #Establish a unique brand identity If you want to become a leader in your field and demonstrate your expertise, Pinterest can be an incredible way to create social presence in the industry. A clever strategy would be to create several Pinterest boards to share valuable and interesting information with your followers. Provide a rich, unique and educational experience to target the right audience. Choose interesting pins from industry experts that contain interesting links. Make sure you always provide accurate and reliable information to your customers, who are likely to...

Create Dynamic Instagram Profiles To Attract More Traffic

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Create Dynamic Instagram Profiles To Attract More Traffic
Are you keen on driving more traffic to your website and attracting maximum number of followers? Have you ever thought of using Instagram as a key marketing tool for promoting your online business? Now, the idea behind using Instagram is not just taking a selfie or sharing family photographs with your friends. As a social media marketing tool, it can bring incredible results for your online business with greater publicity. Imagine with almost 75 million Instagram users, there is a huge potential of reaching your vast target audience across the globe. Let’s explore a few interesting ways to build a captivating Instagram profile for your business: #Provide a product description Most people would be interested to buy your products, if they are able to get valuable information about them on your website. If you can post pictures of the products and give relevant description, it can help your followers to purchase your products easily. #Create an interesting...

How to Use Social Media to Find Blogs to Guest Post On

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How to Use Social Media to Find Blogs to Guest Post On
Social sites like Facebook, Twitter, and LinkedIn are highly effective for building relationships, discovering content, and searching for people, but when used correctly, you can also utilize them to find blogs to guest post on in order to increase website traffic to your site. If you’ve already exhausted traditional site discovery services such as Google and Alexa, or special blogging tools such as Alltop, Technorati, and Buzzstream, then consider using social media to find even more blogs to write for. Here’s how: Facebook Start by liking company pages in your industry. For instance, if your niche is in graphic design, find other designers or design firms on Facebook and like their pages. You should then spend some time on each page and take note of the people and pages participating in the discussions. Are there any other pages liking or commenting on posts? Check them out and see if you can guest post for them. Also be sure to check out each...

How to Distribute Your Free Offers to Gain Traction and Traffic

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How to Distribute Your Free Offers to Gain Traction and Traffic
So you’ve created your freebie and can’t wait to reel in more website visitors with it. How can you ensure that you’ll get the most traction out of your offer? Here are a few tips and best practices. Avoid the “build it and they will come” mentality The first step is to have the right mindset. Most people create their free ebook, course, survey, etc., then just leave it at that. Big mistake. Getting your offer live on your site is just the beginning. Recognize that you need market your butt off and you need to promote your freebie to get it in the hands of as many people as possible. Advertise your offer One of the best ways to get the word out about your offer is to buy traffic and get people clicking. Design an enticing ad that promotes the offer. Make sure you put the word “free” in your copy to entice people to check it out. Also see to it that the look and feel of your ads are consistent with your promotion. For...

Social Media: The Do's And Don'ts

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Social media campaigns have run the gamut from banner ads to competitions for a job. As companies have started to get more creative with how they use social media to build up an audience and boost sales, we’ve seen some amazing successes and also some embarrassing fails. Luckily we can learn from those who have gone before us to make sure we aren’t the next big flop in the social universe. Do: Mountain Dew Mountain Dew created a campaign to help them come up with and promote a new flavor. The campaign selected the top three fan-made flavors through a country-wide tour with voting and video booths. The company then created “flavor nations” composed of fans, experts and ad agencies that were responsible for creating packaging and social marketing for their flavor. The winner was then chosen by mass vote. The campaign generated a ton of exposure and loyalty to Mountain Dew as fans had a real impact on the marketing direction of the company. Don’t:...

5 Easy To Implement Social Media Tips To Help With Your Company's PR

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5 Easy To Implement Social Media Tips To Help With Your Company's PR
Social media has helped to change the way we do a lot of things and has gone from being a simple way to keep in contact with your nearest and dearest to being a viable business tool which can be used for all sorts of reasons. Regular use of social media platforms can help with lead generation, sales, brand awareness, PR and reputation management and if you learn to implement its use properly then your business is sure to reap the rewards. Some people are up to speed with social media, some are still struggling to come to terms with it and others are yet to take the plunge; fearful of the fact that they are unsure how best to utilize this new media. Whatever stage you are at, here are five easy ways to improve your company’s PR through social media. Only Use The Platforms That Suit Your Business – A lot of businesses have been told that they need to get on social media and so that’s exactly what they have done. The problem is though that they have...

Facebook Graph Search Offers Some Interesting Marketing Insights

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Facebook Graph Search Offers Some Interesting Marketing Insights
With the launch of Facebook Graph Search earlier this year, there has been a lot of enthusiasm among marketers to capitalize on this great marketing opportunity for improving their company’s brand engagement efforts. How Does Facebook Graph Search Work ? Facebook Search Graph allows personalized search results for the end user based on their connections or contacts. Thus, the search graph examines your connections to determine the content that is liked by your connections (including friends or professional contacts) to match with your search term. Now, this can do wonders to local businesses in their business promotional campaigns. Most of the search terms may be more relevant for finding information about local pubs, bars, restaurants, coffee shops etc. This can open up wide opportunities for small time retailers in attracting a larger target audience and help improve their sales volume. Based on the search queries generated through the natural process, the...

Top Social Networks That Can Boost Online Marketing In 2013

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Have you ever given a thought as to which of the social networks can provide the best results in your online marketing efforts? With the presence of so many social networks, which one holds the key to the success of your company? Amidst so much of competition, every company is trying to figure out the best ways of attracting their customers using different social media channels. The success of any enterprise depends on its ability to generate leads, effective brand positioning, building credibility around its products through its customers. Keep Your Marketing Strategies Ready You may have exciting products and services to offer to your customers but they will not be interested in buying them, unless you have a solid marketing strategy in place. It also helps to align your company’s values, mission and objectives with the social media plan for targeting the audience using the right marketing channels. Some of the important factors that may need to taken...

What You Need To Know About Rich Pins In Pinterest

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What You Need To Know About Rich Pins In Pinterest? Pinterest is a “dynamic” marketing tool to learn more about some of the popular and upcoming brands in the market and access lot of vital information about different products. Recently, Pinterest has introduced some new pins called as “rich pins” that aims to share high quality and relevant content to improve its user experience. If you are searching for anything interesting on Pinterest and want to learn more about something right from movies to your favorite recipes, then look out for these rich pins. For ex: Use some of the cool “product pins” to get all the shopping information including the price and availability of the items OR Try some fascinating recipes from your favorite blogging sites to know all the ingredients, preparation time required to make your own recipes. Added Value For E-Commerce Sites And Marketers Lot of big online retailers including Walmart, Etsy,...

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