Do you want to know how to build a solid social media strategy that can represent your brand effectively in the market?
Every business needs to have maximum exposure to promote their products and services to their target customers. In the absence of a well-planned social media strategy, it may be a bit challenging to get the best results in the long term.
Here we discuss a few core social media strategies that can help you get started with this essential task:
-Set realistic goals and objectives
It’s important to carefully assess your company’s overall needs and find out how to use social media channels effectively to reach your goals. There may be plenty of personalized goals that you would have in your mind for your business. However, the most important ones much include improving brand awareness, retaining your customers and reducing your overall promotional costs.
Remember, having too many goals can prove to be distraction so it’s good to...
Do you want your content to be viewed by a large number of targeted audience and boost the popularity of your blog website?
Probably, syndication of your blog content could provide an effective solution and address the issue of decreasing traffic for your site. Remember, the aim of blog syndication is not to enhance traffic directly, but it helps your content to be viewed by as many viewers as possible. By including relevant link backs to your website, you can attract quality visitors to your website.
Why content syndication is important?
Syndicated content refers to the content that is created by you exclusively to be shared across other platforms. Now, here instead of a link you are sharing the entire content by including an excerpt to convey the main idea of the post to the viewers. Content syndication brings many benefits to your website, while providing excellent exposure of your content before a targeted audience.
You can showcase your products and services and...
Have you been using Twitter and not getting much success or good exposure for your business?
There are high chances that if you’re still a beginner, then you might not be utilizing this great social tool in the best possible manner to see the right results. Remember, you can still be making some mistakes while using Twitter and experiencing serious issues.
Let’s look at some of the possible reasons, where you could be going wrong with Twitter and how you can avoid them:
#Posting long tweets and using controversial issues
As we all are well aware, Twitter has a limit of 140 characters for each tweet so it makes sense to stay within the range. Try to share tweets that are clear, concise and can positively engage your audience.
At the same time, if you utilize a bit above the character limit for your tweets, you’ll never get a chance to receive a retweet from your followers. Definitely, you never want that to happen and would like to receive...
Have you been using Twitter and want to know how to make your images stand out and captivate the attention of your target audience?
The best part of using this fantastic tool is to share your photos and images in your feeds using the Twitter in stream preview. This allows you to highlight your visual content, while providing brilliant exposure and boosting your popularity among a large number of followers.
However, there are a few tricks that you must know to get the best results from your Twitter images. Let’s take a closer look and learn some techniques that can be applied to grab the attention of your Twitter users.
Display the best part of your images
You might be aware that Twitter chooses a section of the image that needs to be displayed automatically to be used in the in stream preview. This means you actually will not come to know, which part of the image will actually be shown in the in stream preview. This sort of defeats the purpose as you just...
Do you want to boost your Google+ engagement and leave a lasting impression on the minds of your target audience?
One of the best ways to find out, if your viewers are always motivated and attracted towards your content is to keep a tab and measure your Google+ performance levels. With the growing popularity of Google+ among marketers, it's important to use this vital marketing tool to increase your conversion rates.
There are over 300 million users of Google+, which is just second to Facebook and hence it's essential that you make the most of this wonderful platform to effectively communicate your message with your customers.
Here are some exclusive tools that can be used to track your Google+ performance and get some amazing results:
Use Ripples to find out about your key influencers
You can get some free and incredible information about your Google+ data by accessing some of the in-built features offered within Google+ itself to track your...
Do you love spending your time in sharing your valuable knowledge and experience with your customers to increase brand loyalty?
Probably, it may be a good idea to use a Q&A platform to build rapport with your followers and even potential customers, who may be seeking answers to many important questions.
Why sharing content that answers questions is important?
Most successful marketers feel that the best way to engage their followers is by having constant interaction with them. By spending quality time with your followers and answering their questions, people will come back to you as a reliable source for seeking further information.
The best way to keep your followers engaged is by running a list of questions and answering them through blog posts or tweets. Depending on the question, you can choose the appropriate social media network to share vital information with your potential customers.
Some versatile Q&A platforms that you can choose to...
Have you tried exploring Twitter advanced search tool to find valuable business leads and boost your business prospects?
You can easily dig into enormous amount of real time information to get the best results for your business using this advanced search tool. With the basic Twitter search, you might be able to find more general information, while looking for hashtags, companies or even users.
But the advanced search is far more powerful and allows you to narrow down your search further and find your target customers who may be looking for your products or searching information about your competitors.
Why is the Twitter Advanced Search better?
There are plenty of interesting features and options available through Twitter advanced search interface, which makes it the most sought after search tool today. You can search for queries in different ways, such as within specific date ranges or even tweets from specific people or even written in different...
Do you want to provide an engaging experience to your audience on Google Hangouts on Air and increase your number of followers?
Today, many marketers are using Google Hangouts to influence their customers and create a strong brand presence for their business in the market. You can also use hangouts to share valuable advice, connect with your potential customers and influence people to purchase your products using this incredible social tool.
Why it matters to have a live target audience?
The ability to broadcast Google hangouts through different mediums and share useful information, while providing quick and easy access to viewers makes it the most versatile platform. They can be shared on your website, uploaded on YouTube, which allows for smooth and easy social integration for sharing with millions of live audience.
Especially, if you have an established presence, then there is an enormous potential for viral expansion, where your target audience might be...
Do you want to know how you can mesmerize and attract your audience using powerful images?
If you want to create more visibility for your advertising campaign, then one of the best tactics is to get maximum viewers share your photos across social media channels.
Let’s find out how we can achieve the trick of making it irresistible to your customers to share photos of your brand.
Motivate people to click more photos
Small businesses can make use of photo sharing as a perfect opportunity to boost their company’s branding efforts and increase visibility among their customers.
It all takes a small request to ask people to take pictures at your promotional or marketing event and share pictures with others, provided you offer them some fun and interesting way to do it. Perhaps hold some photo contests and good prize giveaways or even promotional offers to customers.
You can improve your social shares by highlighting your social profiles, hashtags...
Do you want to improve your fan engagement on Facebook and attract maximum number of visitors?
There are nearly 1.3 billion users on Facebook today and it happens to be among the largest social networking site.
Although there are other host of social media sites such as Twitter, LinkenIn, Vine, Instagram and others, Facebook has always managed to top the list of social media site users.
How to attract quality audience to your Facebook page?
-Build connections and increase your network
Just like any other social media site, engagement is the key to building successful relationships with visitors on Facebook. You can also focus on making connections with Facebook group members or administrators with a similar background and demographics.
This can be valuable for cross promotion, if you cater to the same type of customers using different products.
Make sure to invite your email subscribers through email and give them a description and an incentive to like...