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Federico Einhorn

Federico Einhorn

CEO
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

How to Update Your Website During the 2014 Google Updates

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How to Update Your Website During the 2014 Google Updates
As Google makes the rules more complex, website owners, marketers, and SEO professionals need get to work cleaning up their tactics. Everything we have seen in the 2011, 2012, and especially the 2013 updates is still relevant in the Google 2014 Updates. Google is further refining their algorithm in an effort to remove useless results and spammy content from searches. As we see the updated versions of Hummingbird, Panda, Payday, Penguin, and Spam carried out we can expect further micro-adjustments that target both content and link quality. Google 2014 Updates: Hummingbird applies to mobile devices. Panda 4.0 redefines your websites authority on the internet. Payday 2.0 seeks to eliminate payday loan spammers and related content spam. Penguin is just a minor refresh, not an update, to the 2013 link-spammer cleanup. Spam 3.0 specifically seeks to target spammy sites and SEO marketers and eliminate them. Lets look at how the Google 2014 Updates affect...

Microsoft to Improve Twitter Integration with Bing Search

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Microsoft to Improve Twitter Integration with Bing Search
For some time now, Microsoft has been in a partnership with the world's third largest social networking website Twitter to display Tweets along with the search results in Bing. Microsoft recently announced that they would be improving Twitter integration with the world's second most popular search engine to provide a more useful and engaging experience for its users. Microsoft takes a number of ranking factors into account when displaying tweets in the search results, such as the number of re-tweets, the age of tweets, tweet quality and the verification status of the user's profile among others. Most of the changes have already gone live, providing things like hashtag and username suggestions, depending on the syntax entered. New Features of Bing's Twitter Integration A number of new features have recently come into effect with Bing: If users are looking for the latest news or gossip pertaining to a particular celebrity or Twitter account,...

How To Convert Your Visitors Into Customers Using Powerful Copywriting

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How To Convert Your Visitors Into Customers Using Powerful Copywriting
Does your website get lots of traffic with high number of visitors and you want to convert them into potential customers? Most online companies are able to attract many visitors to their website but unfortunately they are not persuasive enough to turn them into regular customers. For the success of any marketing and branding efforts, it's not the numbers that matter as much as the quality of visitors who are truly interested in buying your products. Let's see how we can utilize web copywriting effectively for this purpose to generate more leads for your business: Start quality blogging to convince visitors Blogging can be a powerful and valuable marketing tool to reach across your target audience and create high levels of engagement with your customers. They help you to establish authority and build a unique identity for gaining trust and loyalty of your customers. Start blogging and engage your readers with content that they can easily relate and...

Major Changes Coming to Google Authorship

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Major Changes Coming to Google Authorship
Google Authorship has become an invaluable tool for content marketers and SEOs wanting to claim their published content online and link it all together under the same author. When publishers claim authorship of their own content, the webpages in question appear in the search engine results page accompanied by the individual's Google+ profile picture and their circle count on the popular social network. Many marketers claimed that the additional information has helped their listings to stand out more among the search results pages, not to mention that Web users could easily find additional content by the same author simply by clicking on a link. However, things are about to change as Google's John Mueller stated in a post on his Google+ page on June 25. The announcement that Google is making major changes to the way in which claimed content is to appear in the search engines will undoubtedly come as quite a shock to those who have come to partly rely on Google Authorship...

How to increase website traffic with powerful user generated content?

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How to increase website traffic with powerful user generated content?
Are you spending lots of time or effort in trying different marketing strategies by writing blogs and promoting them through your website? If you want to have fresh, high-quality and relevant content then why not rely on user generated content to boost your marketing efforts and reach your target audience. Basically, UGC or user generated content is generated by people who regularly frequent your website. These may include comments on blog posts, product reviews and opinions, user comments or even blog entries. Top benefits of User Generated Content for your business -Build greater user engagement If your audience or readers are involved in the process of contributing to the content on your website, obviously they will be curious to look at the responses as well. They would be keen to read what other people have to say about the same issues and want to make new connections. UGC has a huge potential of building a large community of audience for your...

How To Encourage Social Shares Using Awesome Photos?

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How To Encourage Social Shares Using Awesome Photos?
Do you want to know how you can mesmerize and attract your audience using powerful images? If you want to create more visibility for your advertising campaign, then one of the best tactics is to get maximum viewers share your photos across social media channels. Let’s find out how we can achieve the trick of making it irresistible to your customers to share photos of your brand. Motivate people to click more photos Small businesses can make use of photo sharing as a perfect opportunity to boost their company’s branding efforts and increase visibility among their customers. It all takes a small request to ask people to take pictures at your promotional or marketing event and share pictures with others, provided you offer them some fun and interesting way to do it. Perhaps hold some photo contests and good prize giveaways or even promotional offers to customers. You can improve your social shares by highlighting your social profiles, hashtags...

How To Use Keyword Research To Boost Your SEO Results?

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How To Use Keyword Research To Boost Your SEO Results?
Do you want your website to make it to the top of the search engine results and attract more number of quality visitors? To gain better visibility for your website, it may not be enough to find the right combination of keywords that is most relevant to your content. Why keyword research is so important? The main purpose of using the right keywords is to associate your users with your website and help them gain familiarity with your business and industry. You may be able to find out the intent and motives of your users, who are looking out for specific keywords and cater better to their needs in this way. Keyword research is all about finding the most popular search terms often used by people that can bring the best SEO results for your website. Higher search engine rankings can help in driving tons of traffic to your website and boost its popularity among users. You definitely can’t ignore this vital aspect of doing keyword research, if you want to target...

5 Best Ways To Boost Your Business Using Google+ Community

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5 Best Ways To Boost Your Business Using Google+ Community
Do you want to attract more number of followers as part of your business brand promotion efforts? If you want to engage your customers in meaningful conversations, then it may a great idea to set up Google+ communities and attract a large target audience. As a marketer, your ultimate goal must be to communicate and collaborate with the right people within the industry to gain valuable business contacts and brand exposure. How To Create A Powerful Google+ Community Using Few Simple Steps? -Set up your own Google+ community You can build your Google+ community by creating an account to represent your company and business. Choose either private or public community and it’s important to find out which one suits your needs the best. Once, you have chosen a community, it’s not possible to change it. If you’ve a large number of followers already, then public may be a good option else private communities are ideal for starting conversations...

Smart Tips To Boost Social Visibility For Your Website

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Smart Tips To Boost Social Visibility For Your Website
Do you want to get your website noticed by maximum number of visitors and boost your brand visibility? Try some of the interesting techniques, which we have shared below to get more number of customer enquiries online and increase your sales prospects. Why Social Engagement is important? If you own a thriving local business, it’s necessary to reach out to as many people as possible to survive long term, amidst increasing competition. With different companies trying to employ new marketing strategies, it becomes important to quickly adapt to the changes taking place rapidly in any business environment. By boosting online visibility and engaging in social conversations, you can open up new channels of communication with potential customers. As you publish and share great content, there are more number of people who are likely to share them with others and boost the popularity of your website. How to bring greater social recognition to your...

How To Create Awesome Landing Pages For Higher Conversions?

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How To Create Awesome Landing Pages For Higher Conversions?
Do you know that a well-designed landing page has tremendous potential to boost your website conversion rates? The main goal of having good landing pages is to provide a quality experience to your visitors, using a targeted message that closely matches their needs. The essential steps you need to follow Before building a landing page for your website, it’s important to define the goals that you wish to achieve from it. Are you trying to share some important information with your visitors? Do you want to convince people to buy your products? Secondly, you need to know who are your competitors are what are they trying to do to achieve success in their marketing efforts? Do a good research to get some great ideas that you can apply to make your landing page more convincing. Next, try to find out who is your target audience and what are their needs, goals and aspirations. Are they looking for solutions to any problems? How can you solve them effectively using...

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