Archive: March, 2012
For years, Wikipedia has dominated Google's search results. In fact, Wikipedia was so good at ranking in Google, that many Internet marketers sought out ways to get backlinks from Wikipedia. The backlink mania that resulted forced Wikipedia to change all of its links to "rel=nofollow" to deter spammers.
Additionally, Wikipedia became increasingly militant about what links would be allowed to "stick" on their site. If any website had even some resemblance to a commercial website, the link to that site would be removed. While Wikipedia still gets a lot of traffic, a new study confirms that Amazon may be taking over Wikipedia's place as the most visible site in the search engines.
New research from SpyFu shows that Amazon.com's page 1 visibility in Google has been steadily increasing over the past five years. In 2010, Amazon rocketed past Wikipedia. For the most part, Amazon has maintained its dominance over the popular...
Google is knocking all the good guys down a rung with its latest algorithm update. Recently, Google announced that it will be making changes to its search algorithm to give websites that aren't using the latest SEO tactics a chance to be seen in the search engines. The promised changes could bump "over-optimized" websites down and reward websites that are "under-optimized."
That makes everyone basically a blackhat marketer now. Why? Well for years, Google told us to optimize our website. Optimize, optimize, optimize. make it easy for users to navigate. Make it easy for Google to crawl. Fill your website with keywords (without stuffing). Use anchor text when linking back to your homepage.
If you've done all of this optimization, you may end up being kicked down to page 2 or even 3 of Google and you may find your lazy competitors pushed up to the first page of Google. Remember all of those articles you published with your anchor text?...
Google+ can be a great promotional tool for advertising your online business and creating a strong online presence for your products. Now, with social media networks gaining a lot of popularity among lot of marketers, there is a greater chance of attracting new customers to your website. On the other hand, Google+ has the ability to provide greater exposure to your business and build your professional contacts. It is an excellent platform that brings together people with similar business interests and provides a more serious and focused approach to boost your business prospects. There are plenty of users who prefer using Google+ to build long term relationships with their prospective customers.
There is a greater possibility of attracting a niche target audience using Google+ who may be actually interested in buying your products. You can now have complete control over your content and market your online business with the help of Google+ business page. It is...
A recent study done by Parks Associates showed that 87 percent of iPhone users used Siri at least monthly, with roughly 1/3 of users using Siri almost daily. That's a lot of users using a voice-activated assistant. Apple has made it fashionable to use a voice-activated assistant, but most people still only use Siri for things like text messaging, making phone calls and sending email.
Even so, this is good news for you as an Internet marketer. With Siri, people will eventually be doing an increasing number of voice-activated searches. Think about it. Google is the leader in search technology, and Apple's primary rival. Big G is also developing its own voice-activated search assistant. In fact, last year Google filed a patent with the USPTO for a new type of remote or application that would use its cloud assisted voice recognition technology.
That points to Google developing its voice activated search technology for Android phones. Speaking your...
Your business is already customer-friendly. You offer a lowest price guarantee. You have a generous return and exchange policy. And for longtime customers, you're flexible on your payment terms.
Isn't that more than enough?
Actually, it's not.
If you want customers to rave about your business, you need to really spoil them. It's easier and less costly than you think. Here's how to make your business a service standout - one that customers can’t wait to recommend to family and friends.
REPLY AS IF IT'S THE PRESIDENT CALLING
Promptly reply to your customers' calls, emails and texts - on the same day and even better, within an hour. If it's a question, answer it. If it's a problem, solve it. If it's a compliment, offer gracious thanks. Make sure you reply to Facebook posts and tweets, as well. An attentive company makes for very satisfied customers.
TRUMP EVEN THE BEST GIRL FRIDAY
Part of boosting traffic to your wesite is boosting the amount of quality content on your site. A blog is a great way to do this, but blogs are tough to maintain. For one thing, you have to constantly come up with quality content. If your posts get too old, then your visitors think the content is old beore they ever read it - click. They're gone, and your page gets a huge bounce rate. Not good.
The problem is it's hard to come up with topics to write about. After a while, you start to get writer's block. You can't come up with ideas. Here comes Ubersuggest and tagcrowd to the rescue.
First, go to Google. Type your topic or niche into the search engine. you're going to get some results. From there, look to see if there's anything interesting in there. If it's a short keyword, there's probably not much that hasn't already been covered. Here's where Ubersuggest comes into play. Go to ubersuggest.org. Type in your keyword phrase. watch...
Social media groups can be a vital part of every business process and can help in building some good professional contacts in the industry. Additionally, it is the best means to share all the updated news and essential information about your online business with your target audience. Now, joining social groups can be a great way to open communication links with potential customers and provide greater exposure to your products in the market. There is a greater possibility of boosting your search engine traffic and attracting high quality customers to your website by using this marketing approach.
You can post interesting articles and blogs across different social media groups that cater to the special interests of a niche audience. These social groups are the right platforms for exchanging your valuable ideas and suggestions with people who share related business interests. Besides, social forums can also act as an excellent medium of social media marketing and boost your...
Wikipedia used to be the holy grail of backlink sources. Most marketers dropped it when Wikipedia went "nofollow," but many marketers (who were smart) leaned in to have a closer look at what was really going on over at Wikipedia.
It's a good thing Wikipedia went "nofollow." Can you imagine what it would look like today with 10,000 spammy backlinks coming from just one page? After "nofollow" scared off all of the lame spam artists, real marketers began developing a plan to hitch a ride on the savoriest gravy train on the Internet. You see, Wikipedia draws in a lot of traffic. Some Wiki pages pull in hundreds of thousands of visitors per month.
That could be a goldmine for you if you're not keep on buying website traffic, or you are an utter failure with pay-per-click ads. They key to getting a Wikipedia link is to add real value to the Wiki pages.
It's all too common for newbies to go to a well-established...
You spend hours every week cropping photos, writing posts and tweaking your blog's design. Yet your blog's statistics show that you have a high bounce rate or that you simply don't have very many visitors at all. There are many possible reasons for this, but one may simply be that people don't like your blog. Look at some of the reasons that people give for avoiding a website and see if your blog is one of the offenders. If so, take action quickly and give your site a chance at popularity!
1. Your blog is all about money. Making you money, to be exact. The first purpose of any blog should be to offer excellent content to the reader. If your blog has ads plastered above the content, below the content, in the content and in the sidebar, you are sending the message that your earnings are more important than your visitor’s experience.
2. Your blog is aloof. You accept comments but don’t respond to them or reciprocate by visiting...
One of the biggest challenges faced by online enterprises is to drive high quality traffic to their website and provide maximum exposure to their products. Of course, there are plenty of Internet marketing methods that can be used for promoting different online products. However, it is important find an economical and cost effective strategy that can boost your marketing efforts. The main objective of any online marketing campaign is to increase the popularity of the website by attracting a high number of visitors. There are many free marketing methods such as article marketing and blog posting that are quite popular and used by lot of online enterprises to assist their company’s branding strategy.
Now, it is important to provide high quality content to your target audience, if you want them to visit your website regularly and access information. By sharing valuable business ideas and tips with them, you can build greater trust and confidence among your...