Archive: February, 2012
Wondering why your email subscriber list is shrinking? Let this study by Get Satisfaction fill you in.
Apparently, research by ExactTarget indicates that "77 percent of US online consumers admit they've become more cautious about giving companies their email address." While email does provide one of the quickest and most convenient means to reach customers, it also makes it easy for people to cut you out.
So how do you stop your subscriber count from dropping? Take a closer look at your email marketing strategy and check to see if you’re making any of the following mistakes. According to Get Satisfaction, these are the top reasons why people hit the unsubscribe button.
54% of users unsubscribe from email lists because of emails received too frequently.
While email is a good way to stay in your customers’ radar, overdoing it can do more harm than good. If you’re sending regular emails to your customers, it’s...
Social media sites like Facebook, Twitter, and LinkedIn are not for everyone. However, if you're in the right industry, these sites can boost your profits and bring your business more customers than you can handle. The key to making this work is to understand what's under the hood of your favorite websites.
LinkedIn is, more or less, a professional network. This site is one of the most underused websites on the Internet. It's a great way for B2B businesses to build and expand their influence. Because LinkedIn is comprised of professionals, you should have a difficult time reaching out to people in pretty high places within professional organizations.
Unlike randomly searching on Google for the owner of some business you want to do business with, LinkedIn allows you to make friends with them and have a dialog with the owner. Sometimes, you can interact with CEOs of large corporations. It's not just for...
Targeted traffic is the best way to provide quick boost to your advertising campaign and guarantee higher chances of success in selling your products. However, it may be a challenging task to find the right method that may yield the best possible results and ensure long term success in your online business. Today, there are many popular ways used by online enterprises to drive targeted traffic to their website and improve their promotional efforts. Social networking, writing articles and blog posts and Internet marketing are some powerful tools that can improve your online presence and engage a target audience.
Now every business needs to build brand awareness about their products to boost their popularity among the online consumers. Hence, it is important to make the right efforts to attract a specific category of audience who may be interested in buying your products. SEO techniques are proven to drive high amount of traffic to their website and boost sales...
Buying backlinks to boost traffic has been a major driving force behind the SEO industry. The idea is simple: Google (and other search engines) place a lot of weight on websites linking to you. If you have a lot of websites linking to you, the search engines will start to recognize you as an authority website and will rank you highly in their search engine for keywords relevant to your website. The more links, the more weight you have in the SERPs. Ergo, buy as many links as you possibly can. Game over.
Well, it could be game over, but not in a way that you would like. When you purchase backlinks to your site, you're almost never going to be buying merit-based links. Merit-based links are backlinks that are pointing to your site that are editorially vetted. This means that a human eye looked over the link, looked over your website, and decided to place the link on their site. That's a tough link to get.
Google can recognize a merit-based link. They know that...
Have you ever done a web search for your friend "John Smith" only to find that there are a million other John Smiths out there? There's a John Smith who's a photographer, while there's another one who happens to be a doctor. When you're looking for a particular person with a lot of name doubles, sifting through the irrelevant search results and websites can be a pain.
To address this, Bing launched “Linked Pages". This new feature allows you to tell Bing which search results are about the “real you." For instance, if you're John Smith the photographer and you want your friends to see pages about YOU and not about John Smith the doctor, you can use Linked Pages to mark search results that are relevant to you. This way, when your friends search for your name on Bing, the first search results that they'll see will be the ones that you marked.
How It Works
So how does Bing know who you and your...
You're sometimes told that you'll get more visitors to your website if you just do good SEO. This SEO is supposed to land you a top position in the search engines. That, in turn, turns on the fire hose of traffic to your website.
Good in theory. How does it play out in practice? Well, for some, it doesn't play out well at all. For others, organic SEO has become essential for the survival of their website. In both cases, it's dangerous to put all of your eggs in the Google (or Bing, or Yahoo or...) basket.
For starters, organic SEO is only as good as the algorithm that underlies the search engine you happen to be listed in. Once the algorithm changes, your search engine rank may change. Moving just one position could cut your traffic in half. Ouch. That's not a recipe for a stable business model.
Secondly, SEO takes a long time to work. You can't throw up an ad and gets customers next week with organic SEO. You can with paid ads....
Article marketing can be a great way to boost your online presence and drive plenty of traffic to your website. Additionally, writing articles can be a cost effective approach for promoting your online business and getting across to a wide number of customers. As compared to traditional methods of marketing, posting articles can provide higher visibility to your brand and help in establishing a direct link with the target audience. There are different places on the Internet, where you can submit articles including some of the popular article directories. This gives you a good opportunity to communicate with your potential audience and share valuable information with them about your products and services.
Today, there are lot of different ways, where article marketing can be done using blogs, tweets and sharing them on social networking sites. However, it may be a good idea to write articles on popular subjects and topics that may be of high interest to the...
Paying for web traffic isn't as sexy as having Google (or some other search engine) showcase your website high in its search results for the simple fact of your awesomeness. The down-and-dirty practice of buying ads, and website traffic, is purely utilitarian. It brings web visitors who, in turn, bring money. Isn't that what you really want anyway?
You Control The Listing
When you buy website traffic, you're controlling your listing. With organic SEO, you don't really have control over what gets indexed in the results pages. Sure, there are things you can do to try to get a search engine to display what you want displayed. However, in the end, the search engine is the one controlling what gets displayed in its search results pages and where your organic listing is displayed.
You Can Better Measure The ROI From Paid Traffic
Perhaps the most frustrating aspect of organic SEO is the fact that you can't really track ROI in most...
Landing pages play a very integral role in marketing a website or product to an online user base. It is fairly accepted across the board that a landing page is needed to solidify people's positions on a website and to get a greater amount of visitors to continue on and see if the website is correct for them. Having non-targeted users enter your website anything other than increasing your pure page views is entirely nonsensical. Basically if you are just trying to raise a meaningless number about your website for your own ego then there is no point in trying to run a real website, a website needs visitors but it needs the correct amount of targeted visitors to truly thrive and end up becoming something great. The passion that drives someone to create a website and run it depending on the specific niche should always be prevalent and there should always be an underlying reason that a person will make the website in the first place. Some people are completely content on running a...
Facebook and Twitter may be the social networks to beat these days, but that doesn't mean that you can't explore other less popular websites out there. Beating the social media heavyweights (such as Facebook and Twitter) isn't easy, which is why some people decided to create more specific networks-those that cater to particular groups, instead of trying to please everyone. For instance, there's now a social network just for food lovers, while there's one specifically for people who want to stay fit.
A niche social site can cut out the clutter and unrelated chatter that often arise in big websites. Being part of a small but targeted network will enable you to participate in more relevant conversations and allow you to connect with more people in your industry. Immerse yourself in these specific communities, and you'll find that zeroing in on your target customers will be a lot easier.
With that said, if your business appeals to a specific group of...