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Archive: January, 2012

Analyzing the Worth of your Landing Page

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If you have ever tried to analyze the value of the different parts of your website you will realize that it is no easy task. Figuring out what is wrong with your website is not as simple as reading a chart anymore as there is no good way to figure out what is bringing the revenue into your website. One of the most important parts of a website is the landing page because it decides what will make the decision for your customer, once he sees your landing page he will make the choice between continuing onto your website's main page and then will either go forth and purchase what you are trying to sell. Basically we will always focus on the way to make more revenue and the main thing to think about in this instance is definitely the landing page, so today we will discuss the best way to value your page and whether or not you are doing a good job at monetizing it. Landing pages are fundamental parts to a website that will be bringing in more visitors or large amounts of...

Do You Have Enough Images and Reviews Associated With Your Site?

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Pretty pictures aren't just for show, and you shouldn't be faking reviews on Yelp to inflate your mentions the web. These things really matter to users. A recent study by a Canadian company, Mediative, sheds new light on how mobile users are viewing search engine results. Mediative's latest study was conducted on the iPhone. In part, the company disclosed that: "Every participant in the study was given the same scenario as in the previous Google Places study – an imaginary road trip with stops in Hamilton, London, Winnipeg and Edmonton, with the task of choosing a place for a friend to get a tattoo in each of those cities based on the Google Places search results. From the participants in the eye tracking part of our study, we recorded each individual session, and then compiled the sessions to create heat maps that represent aggregate gaze data and supplement the qualitative findings." While users tend to scan web pages on a large...

Twitter Set to Roll Out Enhanced Profiles on February 1

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Twitter Set to Roll Out Enhanced Profiles on February 1
Alright, social media aficionados, get ready to see some changes on Twitter in the coming weeks. According to Business Insider, the microblogging site will start to roll out enhanced profiles, which will enable brands to "build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand's site without actually leaving the Twitter environment." Other features offered in enhanced profiles include an above the fold banner across the profile, which would allow brands to upload an 835 x 90 header to be placed at the upper part of the page. There's also an added capability to pin a tweet at the top of the page, so that new visitors will be able to see a select post right away. Additionally, brands can choose to promote a selected tweet that will also appear at the top of the page. These promoted tweets can be targeted according to location, and brands can choose multiple promoted tweets, with the...

Using Backlinking for Offsite SEO

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Using Backlinking for Offsite SEO
One of the often unknown ways to boost your website's SEO is by playing onto your competitors or similarly keyword based websites. The real essence of granting new SEO powers to your website will come from Google and similar search engines desire to promote the most targeted website. Basically if you can show Google that your website is the best or your website just has the most content and most targeted content towards your keywords you will rank higher. This leads to the problem that lots of people think there is on page SEO as in the content on your pages will have the highest quality in optimization but then forget about linking towards other websites and boosting your rankings through the use of a link service or a spider web promotional campaign. The Golden Rule of Links Backlinking is one of the great ways to promote your website and an effective way of working together with similar websites to increase your page views without hurting a...

Description Based Traffic Targeting

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Description Based Traffic Targeting
The other side of targeted traffic comes into play when you try to target users from a certain demographic above their location. We have already discussed the essential merits of using location based targeted when investing in web traffic and how it can be one of the best ways to get your website out there and get your local rankings to increase if you need a small area or how ever large covered. On the other hand some websites have absolutely no boundaries and so their targeted traffic will need to focus more on the type of traffic and what the traffic is searching for in order to correctly target it. In some ways this process is definitely better to be looking at then the location based services as this means that you will not come across nearly as many problems because you couldn't do business with someone outside your area of work. The farther you can get from specifically targeting a small area the better, and from now on you should try to confine your...

5 Easy Ways to Increase Sales Potential with Social Media

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5 Easy Ways to Increase Sales Potential with Social Media
Social media sites are not for blatant advertising. Their strength lies in the ability for businesses of all stripes to establish trust among potential clients. Rather than just make offers to a opt-in subscriber base, the entrepreneur can build a social network of customers focused on the kind of products and services they're most interested in. But there are rules that must be followed before the use of social media brings in the kind of customers every business needs. Recognizing Individuality Everyone is different and no two people have exactly the same interests. General advertising is a hit-and-miss method of trying to find that one individual from the crowd that might be interested in a product. Social media makes it easier to find potential customers. Once they've been found, they can be treated as individuals with special needs. Whether they're just surfing out of curiosity or looking for something specific, you can use social...

10 Facebook Apps That Will Breathe Life into Your Facebook Page

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10 Facebook Apps That Will Breathe Life into Your Facebook Page
Trying to get more people to like your page? Or maybe you already have a several likes, but you want to get more engagement out of your fans. In any case, one of the best ways to grab the attention of people on Facebook is with the use of creative landing tabs. If you can give users a great landing page that they can interact with, instead of the just usual Facebook wall, then they'll be more likely to respond, come back, and tell their friends. The good news is there are tons of Facebook apps out there that can turn your landing tab into just about anything you want. From contact forms and video galleries, to Twitter feeds and coupons, below are some of the top Facebook apps on the web that can help boost the engagement level on your page. 1. ContactMe – A lot of customers nowadays turn to a business' Facebook page to air out any questions, concerns, or praises that they might have. And while the Facebook wall can effectively collect...

Small Business Essentials: Nine Content Marketing Ideas for 2012

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Content marketing is simply harnessing your particular expertise to create attractive and relevant content that your present customers and prospects will want to read. As a lead generation strategy, content marketing can be one of the most efficient and cost-effective forms of online marketing. It may seem like a daunting task if you're new to content marketing, but the following examples should help you get the ball rolling, so that your business can proceed into 2012 with creativity and confidence. Email Newsletters They may not be the most popular form of content marketing, but email newsletters can still generate valuable leads, educate prospects about your company, products, and services, and generate website traffic. They are also an effective way to build trust and customer loyalty. Why not send a newsletter thanking all your present customers and explain your plans for the future? Create an Ebook If you have difficulty compiling an informative ebook which...

Is Google A Drug Dealer?

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Is Google A Drug Dealer?
Google's having another difficult month. A recent Wall Street Journal article dishes up new details about a government sting operation that compelled Google to fork over $500 million in a settlement offer. Big "G" acknowledged that it allowed, and even helped, Canadian pharmacies to sell drugs in the U.S. in violation of federal law. Google's not one for playing by the rules. It's even been caught red-handed buying links in violation of its own TOS. However, by breaking federal drug laws, Google may have goofed up on a scale much larger than "best practice violations." Even if you think drug laws are irrational, and immoral, and you think the government shouldn't have the right to make drugs illegal, the point of fact is that the government forces everyone to comply with its drug laws. The Department of Justice investigation and the resulting settlement with Google is over. There's nothing new happening there....

Forget SEO and Take Web Traffic for Short Term Goals

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Forget SEO and Take Web Traffic for Short Term Goals
Search engine optimization is one extremely finicky way to deal with promoting your website. It can be strong if you have been in the online scene for an extraordinary amount of time but otherwise you are basically allowing yourself to step into an uphill battle. Let me explain why SEO is often a bad choice for an up and coming web developer. If you are just beginning to get into promotion for your website then you can be expected to have limited resources and tough time constraints. This is often the way that website owners have to deal with their resources, by keeping them at hand, and if this is the case you will not want to be spending all of your efforts into a long term attempt that is risky at best. Unfortunately search engine optimization always takes lots of time, due to the inherent nature of trying to jump ahead of your competition. Unless of course your website is centered around creating new content and bringing in more followers, you will need to focus...

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