How To Increase Internet Traffic Using LinkedIn
LinkedIn is a hotbed of professionals. You won't find the kind of data and connections you get on LinkedIn via Facebook, Google +, or Twitter. While the site is better used for B2B sales, it can also be used to make valuable connections in a B2C niche. Since LinkedIn does an excellent job of not only attracting people to its site, but also getting people to self-sort by interest, there are a couple of ways for you to benefit from this social networking giant.
LinkedIn allows users to ask questions on public forums. This is an excellent place for you to demonstrate your expertise. Answering questions builds a sort of "street cred" with the LinkedIn community. You can even obtain valuable referrals from this kind of marketing. Sometimes, the person asking the question will email you directly and start a conversation. What's more, other people with the same question will likely see your contribution since LinkedIn archives all questions and allows users to bring them up via a site search.
The way you benefit long-term by answering questions is by dropping a link back to your website right in your answer. Let's assume someone asked a question about how to obtain financing for a start-up company. You just happen to run a website with information relevant to start-ups. You can answer the person's question, then drop a link to your site in the answer. The link will point to a page with more information. Future users who see this link can then follow that link. Wham! Click-traffic. While you might not think that the click-through traffic is significant, it can add up. This is especially true if you're answering a question that a lot of other people want answered.
Join and Post to Groups
The real deal on LinkedIn are groups. Groups are like small discussion groups, most of which require membership before you can post anything. This is excellent, because groups are sub-divided by topic or interest. Since there are thousands upon thousands of groups on the site, there's a high probability that you'll find something related to your niche.
They key to getting traffic from groups is to participate in them. Join groups that contain your ideal prospects. Join in on conversations. Then post relevant stories or articles related to your group's niche. LinkedIn allows you to see your group's stats too. So, you can break down your group's demographics, interests, what industry they work in, where they live, etc. This is valuable information. In fact, this is the kind of information that most marketers would kill for. Yet, LinkedIn gives it away for free. You can use this info to tailor a message to every group you belong to.
Your free LinkedIn account allows you to join up to 50 groups and unlimited subgroups. Many groups have at least 2,000 members and you can even sort groups in every niche by activity level so that you only join the most active groups on LinkedIn (which is important if you want anyone to read what you're posting).
Again, what you want to do is drop a link in any articles you post to the group. You might not think that anyone will click on them, but they do. What's better is that many groups allow Google to crawl and index your post (along with your backlink). How do you know when this happens? Simple. When you join a LinkedIn group, some groups will have a little popup window that will welcome you to the group. In that popup window is a message that will indicate that conversations may be indexed in search engines.
There you have it - immediate click-through traffic and long-term value from being indexed in Google.