How To Get High Value Links Without Buying or Begging
Wil Reynolds is the mastermind behind SEER SEO, and a brilliant strategist. While most link builders want easy ways to attract links, they don't always want to hear the truth about what it takes to get high value links. High value links are probably the only links worth pursuing, since these are the types of links that will stick around for the long-term and boost traffic to your website.
No, you don't get immediate value from many of these high-value links, but the long-term benefits make them nearly impossible to beat. The fact that many high-value links don't have an immediate payoff is your cue to get busy accumulating them because your competition will be too lazy and short-sighted to.
Getting .edu Links
While this idea is a few years old, it still works and the potential here is still almost untapped (yes, most webmasters are that lazy). If you have a piece of software, or a product or service, that can be altered or modified for college students, consider creating a "student discount" or "student version" of the software or service. What will this do? It will give you the advantage of being able to get .edu links like no one else can.
You see, the whole idea behind high-value links is that you offer a high-value product or service. Since most of your competitors are focused on buying crappy links, you're going to win in the search engines. Why would you get .edu links from this kind of tactic? Simple. College kids use student discounts for just about everything. Anything that they deem to be of value, and that offers a student discount, they will buy. Do a search for "employee discount opportunities." What do you see? You see a search result that looks like this:
Look at all the universities and colleges that have a resource section with this title. Imagine all of the links you could be getting from those universities. Those colleges link out to sites that offer students a discount on high-quality products and services. If you have a legitimate product or service (which you should), it's an easy link win.
Search for "reviews" and "testimonials." Some bloggers and companies do product reviews and publish testimonials on a regular basis. These bloggers or companies can be the perfect link target for you. While this can be hit or miss, depending on the niche, it can also turn into a huge link win.
The best testimonial will come from a customer you've done business with. If you're in the B2B market, and your client already has a testimonials page, or writes about other companies they do business with, consider asking for a testimonial from your customer. Chances are they will be happy to write one for you and link back to your site.
If you have a product or service that appeals or would appeal to a charity or non-profit organization, put together a contest. Have non-profits write a short essay on why they should receive a free copy of your software, or one year's worth of free consultations, or whatever. What will happen? Every essay participant will put together a very well-written essay with a link back to your site so that other people can easily find what company is giving away free stuff. Result? Massive backlinks from very trusted sources.
Another idea for getting links from charities and non-profits is to start making donations. Do you have a local nature center in your town? It probably has a website. Consider donating some money to keep the nature preserve open. What about a local thrift store? Do they have a website? What about sponsoring the store with generous donations and writing up a piece about it (with a link back to your site, of course) for them to publish on their site? Finding charities on the web isn't too difficult. You can also search for "sponsors" or "donors" in your preferred charity's niche using Google's advanced search and see what comes up in the search results. Those will be your link targets.
Regardless of what you do, remember that "value" is the key term when seeking out links. A lot of your competitors are going to use a "quantity of links" approach to linkbuilding and not a "quality of links" approach. If you want to avoid a lot of traffic problems in the future, focus on the latter.