Attention SEO Enthusiasts - Use Microsoft Word to Check Your Keyword Density
If you are familiar with search engine optimization, or SEO, you already understand how important keyword density can be to the success of your website content and your web rankings. The problem comes when you try to calculate that keyword density on a newly created article, press release or other piece of content. You could buy fancy tools to do the job for you, or you could simply use the features built into your word processor for free.
It all starts with the Find and Replace box built into the Microsoft Word program. You have probably used this box to fix typos or replace overused words in your articles, but it can do a lot more than those simple tasks. With a few simple tweaks, you can use the Find and Replace box to count the number of instances of your keyword or keyword phrase.
The easiest way to start the Find and Replace box in any version of Word is by pressing Ctrl+H. That hot key combination automatically brings up the Find and Replace box. Once you have the box open, start by typing the word or phrase you want to count. Put the word in both the Find and Replace boxes. Press the Replace All button to have Word go through the article and find all instances of your word or phrase. When the program is finished, it will come back with a window telling you how many replacements were made. This is a count of how many times your chosen word or phrase appears in the piece of content. From there you can simply divide that number by the total number of words to get your keyword density.