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10 Tips for Creating a Winning Small Business Website

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Small Business Website Tips

 

If you are in business, you cannot afford to be without a presence on the web. The internet is increasingly the first place people turn when they need information on everything from the latest news to the best businesses in their communities. If your small business does not have a website, you could be missing out on all those potential customers.

Of course it is not enough to simply create a website and wait for people to find it. Your website is a reflection of your business, and the finished product should be something you would be proud to hang on your front door. Do not be afraid to turn to a professional web design firm for help in fleshing out your needs and creating what you want. After all, your business is at stake.

But whether you use a professional design firm or do it on your own, it is important to think carefully about what you want your website to do, and how you want your online presence to look to potential customers and clients. Taking the following 10 tips into account can help you build a website that is both effective and affordable.

  1. Decide how to focus your website - your website needs a solid focus in order to attract new customers and keep existing ones coming back. Focusing your website content on your niche or area of expertise increases its usefulness and relevance, and can help it rank higher in search engine traffic as well.
     
  2. Know who your customers are - having a good understanding of your customers and their needs can help you build a better website. If you have done previous market research into who your customers are, incorporating that information into your website design can help you target your audience more effectively.
     
  3. Easy navigation - nothing chases customers away faster than a website that is cluttered and difficult to navigate. Before you take your website live, look at it from the perspective of a customer. If the average visitor would have difficulty finding the right information, you need to go back to the drawing board.
     
  4. Include a site map - a site map is an indispensable part of your website, and one your visitors will appreciate. The site map should include links to all of the pages on your website, all laid out in an easy to navigate grid.
     
  5. Create a private contact link - it is important for your small business website to contain complete contact information, including links that allow customers to contact you by phone or email. However, you should never simply list your email address on the website, since that could make the address a target for spammers. Instead, use a link that opens a contact form customers can use to send you a message.
     
  6. Keep fancy features to a minimum - you may think that your customers want lots of animation and interactive features, but in fact those features are just as likely to turn away visitors as entice them. Visitors with slow internet connections will quickly tire of waiting for the page to load, so keep your front page as clean and crisp as possible. You can take your cue from Google, whose main page still features nothing but a logo and a simple search box.
     
  7. Provide valuable and relevant content for your visitors - people who search the web do so because they need information, so chances are someone finding your website needs to have a question answered or a concern addressed. Filling the back pages of your small business website with useful and relevant content encourages visitors to stick around and come back again, and those return visits can lead to increased sales and customer loyalty.
     
  8. Use web-only specials to entice customers - your website is not an end in itself. Rather, it is a marketing tool that helps you attract customers and build loyalty to your company. Incorporating online specials into your marketing campaign is a great way to get people to visit your website.
     
  9. Proofread your content often - your website should not be a static entity. Instead You should be adding fresh new content on a daily basis to give your customers new information and encourage repeat visits. You should proofread your web content carefully before taking it live, and again after it is up on the site. Spelling errors are embarrassing and unprofessional, and they have no place on a business website.
     
  10. Use social media to promote your website - the new social media landscape provides a host of ways to promote your website and your business. Including a link back to your website on your social media profile can enhance the value of the site and increase your search engine rankings.


The days when companies could simply put up a website and wait for orders to come pouring in are long over. These days companies need to have a solid strategy in place before they go online. Your website is a part of your overall online presence, and the work you do online will be reflected in every aspect of your business.

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About the author
FullTraffic
FullTraffic
Over the past 8 years, Federico Einhorn supported by the FullTraffic Team of programmers, search engine specialists, and designers, have turned FullTraffic into a leading international company of traffic suppliers for small to medium sized businesses. - Read more stories from .