Welcome to the FullTraffic Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
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We have largely discussed here the importance of onlin videos. Users and consumers are consuming more and more videos.
It seems that this move is endless, since every month the stats get higher. The last stats, for example, come from comScore, and they say more than 13 billion videos were watched on Google's YouTube last month in the United States (imagine how bigger that number may be if they had included the rest of the world).
The total of internet (U.S) users that watched online videos (on March) was 180 million (an average of 173.3 per user!), that is 3.5% more than February.
Most of this activity was produced on YouTube: more than 40% of the market belongs to the Google's videos website. However, their share of that total dropped slightly as a percentage, but its total number of videos viewed jumped from 11.95 billion in February to 13.05 billion in March.
Some more interesting details provided by comScore:
The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 38.0 percent penetration of online video viewers, SpotXchange Video Ad Network with 19.9 percent, and BBE with 19.1 percent.
84.8 percent of the total U.S. Internet audience viewed online video.
135.3 million viewers watched 12.9 billion videos on YouTube.com (95.6 videos per viewer).
The average Hulu viewer watched 26.7 videos, totaling 2.6 hours of video per viewer.
The duration of the average online video was 4.3 minutes.
One of the great things about SEO world is that it's always dynamic. Could you imagine some years ago that SEO would go towards localization on real-world business? Was it conceivable some weeks ago to think of a Google tool to help you find who you may be interested to follow on Twitter?
This week announced a new twist in SEO world: be found even if you are not found. Weird, ah? Well, that's actually what they are offering by releasing their new "Similar" feature on their search engine.
Now, if you are signed in during your search, you will find a "Similar" link on the right side of the first result that appears on the list, like this:
However, Google is trying to make this feature more visible. Starting this week, for queries where similar sites are likely to be helpful, they’ll display a list of "Pages similar" at the bottom of the results page, like this:
So, if you own a website that is competing with other websites (and we are sure of that; there's no one without competition these days), your website has now more chances to appear on the results list.
Of course you may want your website to appear as THE result, and in order to get that you may want to acquire a Fulltraffic Package. But in addition to those packages, the chances to appear organically are higher, since you can also appear as a "similar" website to others.
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The new AdWords-like ad platform for Twitter called TweetUp has added the popular Twitter client TweetDeck as a powerful publisher that will help both users to improve their ads performance and TweetUp's popularity.
How will it work? According to an email TweetUp founder Bill Gross sent to some of his company's early adopters, "TweetDeck will feature a separate search column for TweetUp results, where users can see continually updated results showing the best tweeters on topics of interest."
Moreover, TechCrunch will test ways to distribute TweetUp ads, “including a TweetUp search field, roll-over pop-ups tied to key words in their content, and others.”
Other TweetDeck and TechCrunch's announced partners are Twitterfeed, Answers.com, Business Insider and Seesmic, among others.
From TweetUp, on the other side, they said that “more deals are in the pipeline.”
Google's changed the name of Local Business Center to Google Places, thus making it closer to Places Pages. They also added some new features to the new "Places".
Local Business Center was the online tool that allowed business owners to make their business searchable on Places Pages. Places Pages connect people to information from across the web, displaying photos, reviews and essential facts, as well as real-time updates and offers from business owners.
Holding a Place Page enables business owners to verify and supplement their business information to include hours of operation, photos, videos, coupons, product offerings and more. It also lets them communicate with customers and get insights that help them make business decisions.
They used to claim a Place Page to Google through LBC, but from now they will do so through Google Places. Up until now, 4 million businesses have already claimed their Place Page.
There are over 50 million places on Places Pages, a tool that was launched last september.
According to Google, the following are the new tools of Google Places:
"Service areas: If you travel to serve customers, you can now show which geographic areas you serve. And if you run a business without a storefront or office location, you can now make your address private.
A new, simple way to advertise: For just $25 per month, businesses in select cities can make their listings stand out on Google.com and Google Maps with Tags. As of today, we’re rolling out Tags to three new cities — Austin, Atlanta and Washington, D.C. — in addition to ongoing availability in Houston and San Jose, CA. In the coming weeks we'll also be introducing Tags in Chicago, San Diego, Seattle, Boulder and San Francisco.
Business photo shoots: In addition to uploading their own photos, businesses in select cities can now request a free photo shoot of the interior of their business which we'll use to supplement existing photos of businesses on Place Pages. We've been experimenting with this over the past few months, and now have created a site for businesses to learn more and express their interest in participating.
Customized QR codes: From the dashboard page of Google Places, businesses in the U.S. can download a QR code that’s unique to their business, directly from their dashboard page. QR codes can be placed on business cards or other marketing materials, and customers can scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business.
Favorite Places: We're doing a second round of our Favorite Places program, and are mailing window decals to 50,000 businesses around the U.S. These decals include a QR code that can be scanned with a smartphone to directly view the mobile Place Page for the business to learn more about their great offerings."
To keep track of how your business listing is performing on Google, you have a personalized dashboard within Google Places that includes data about how many times people have found your business on Google, what keywords they used to find it and even what areas people traveled from to visit your business. With the dashboard, you can see how your use of any of these new features affects interest in your business and make more informed decisions about how to be found on Google and interact with your customers.
According to Google, one out of five searches on Google are related to location, and the company is trying to make the search engine more local.
They are also offering a series of webinar to let you learn how to use the new
We don't listen about this kind of news very much. Indeed they probably are very common, but they are rarely made public.
Through a Google Search Help thread we learn that a guy called Stanislav Ponomarev from Natchitoches, LA, who is a student at Northwestern State University, asked this question:
um... Is there any way to put "%name%, will you marry me?" for a day on the front page of google web search? Maybe for a price?
Probably our friend Stanislav will need to use Google AdWords for this, and thus making one of the most original (and modern) ways to propose.
So, what do you think? Would you propose this are another "online" way to your fiancé?
YouTube Problems on IE
This doesn't looks to be something normal. Although we know Google doesn't like Internet Explorer so much, what's happening's gone too far.
Some IE users are reporting that Google's YouTube videos are not playing on their browser. They are getting an error message that says "Operation Aborted" and are then being redirected to a page on Microsoft.com with more details.
There's a Help thread confirming the issue and saying they are working on a fix:
In the meantime, here's what I suggest as a quick work around so you're able to play videos without issues:
1. Try refreshing your browser a couple times. This should actually make videos play normally again without issues in Internet Explorer.
2. If the tip above didn't help, you could try temporarily switching to another browser (for example Firefox or Chrome) until the team has fixed the bug with Internet Explorer.
Thank you for your patience while the team's working on this issue. We hope to have everything back to normal soon!
Google's augmented the detail level of the info you get on the Top Search Queries feature on your Webmaster Tools. If before Google just reported the average position at which your site’s pages appeared in the search results for a particular query, they are now providing more detailed data for each individual search query.
Click on a given search query in the Top Search Queries report and you will see a breakdown of the number of impressions and the amount of clickthrough for each position that your site’s pages appeared at in the search results associated with that query.
As you may know, impressions are the number of times that your site’s pages appeared in the search results for the query, and clickthrough is the number of times searchers clicked on that query’s search results to visit a page from your site.
Google added a list of your site's pages that were linked to from the search results for that search query, and they also implemented measures to increase the detail of the data overall.
In the past you could only see Top Search Queries data for your site's top 100 queries. Now Google significantly increased the number of queries they show: if your site ranks for more than 100 queries, you’ll see new pagination buttons at the bottom of the Top Search Queries table allowing you to page through a much larger sampling of the queries that return your site in search results.
And they even generate automatic charts, displaying them right within the page!
In that chart you can use a date range selector, similar to the Google Analytics' one. If you want to see what your site's top search queries were for a particular week, you can see the data for just that slice in time.
And if your site has numerous keywords that change frequently, they’ve added the ability to search through your site’s top search queries so that you can filter the data to exactly what you’re looking for in your query haystack.
So these improvements will give you a better picture of your website's performance in the results lists, and you can check it specifically after a Fulltraffic campaign!
Google has introduced the last week three interesting improvements on their search engine:
more localized Google Suggest
improved spell correction for names
auto-correction for 31 languages
Localization, localization, localization
Localization is the big issue this days on SEO. The rapid development of mobile browsing is feeding new companies dedicated to localization, while huge firms such as Google take the train and release more and more localization features.
The last Google's announcement is the enhanced localization characteristic of Google Suggest, a product launched last year. Now localization is not limited to differentiate between countries, but between areas within the United States.
For example, if you are in New York, you may search different things than if you were in Los Angeles.
In San Francisco [bart] is probably not Bart Simpson; it’s probably Bay Area Rapid Transit:
In Chicago there's a very well known NBA team:
Spelling enhancements for names
Mispellings is a very common problem in online search. That's why Google's put special attention on it and they developed the necessary technology to help people find the things they need even if they are mistyped searches (with the “Did you mean” link).
Well, and what happens with mipelled names? It is even harder, since you cannot find the word in a dictionary or ask your teacher how you right this or that name.
Google's developed a very logic new tool: say the search engine the context of that name and it will help you find it. People usually know a little more about the person they are looking for than their name. For example, you can search for [cuts google] to find Matt Cutts. Adding the word [google] narrows the search and then the engine will suggest you the right-spelled name.
Up until now this new feature is in English for the U.S. only, but they said they will launch it in other countries and in other languages as well.
Spelling auto-correction in 31 languages
Remember the "Did you mean" link? Google used to use it when it found a mispelling. Well, now the system saves that step and makes auto-correction when they’re highly confident in their correction.
In the past week they’ve expanded auto-correction to 31 languages across over 180 domains.
Be relevant. That's the (non so) secret behind SEO. Use Fulltraffic Packages to bring traffic, yes, but then be relevant to engage your users and keep on the top.
Do you want to be on the top of search engines' lists? Be relevant. That's what Google says to us again and again. And with their last tool called Google Follow Finder they prove how important this value is.
This new service is in Google Labs and it is designed to help you expand your Twitter network. And if you own a website and you want to engage your readers/customers, it will help you getting more and more followers that provide you traffic in the long term.
How does it work? Simply enter your Twitter account name and you’ll see a list of people you might be interested in following.
If you see someone you want to follow, just click “Follow on Twitter,” log in, and they’ll be added to your following list in Twitter. This integration is based on Twitter’s new @anywhere frameworks, which make it easy for any site to add Twitter functionality. Google’s using the frameworks to provide dynamic information about Twitter accounts and one-click following.
The lists in Google Follow Finder are generated using public following and follower lists on Twitter. For example, if you follow CNN and the New York Times on Twitter, and most people who follow CNN and the New York Times also tend to follow TIME, we'll suggest TIME as a “Tweep you might like.”
There's another list, called “Tweeps with similar followers”. This list is simply a list of accounts with similar follower lists to yours.
This is how Google Follow Finder looks after typing Fulltraffic:
Think a moment about your potential readers/customers using this tool. The more you tweet and the more you keep relevant, you have the best chances to show up in this search engine's subproduct. The more followers you have, the more you'll keep others' attraction. In this virtue circle, you can engage more and more users and enhance your SEO pressence.
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