Welcome to the FullTraffic Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
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SEO is everywhere. Why? Simple - because SEARCH is everywhere. People search more and more on the web, not just because they use the web more, but because they have more search engines everyday.
Google, as you know, is not the only search engine on earth, as there are Microsoft's Bing or Yahoo! Search or Ask. Now Twitter came in the game revolutioning the searches to make them real time.
Today we are going to talk about Google itself, but not about its traditional search engine. It's about the search box they introduced last April into you Gmail options. As you may know, you have the option to search directly from your Gmail interface, so that you don't need to go out from it to search something a friend has just asked.
Googler Adam de Boor says the team has made now some cool improvements to the feature. For example:
Dictionary definitions: use a keyword like "define" in English and you'll see the first definition of the word, with a link to the dictionary from which it came.
Spelling corrections: if you mistype something in your search, Google’s spell checking software will automatically offer you a more common spelling of that word.
Calculations: when you type in an arithmetic expression, you'll get the result. The "Paste result" option will actually paste the result of the computation. Magic!
Local results: when you search for a particular place or for things near a particular place, you can expect for maps, but they will show up only in a few weeks. Meanwhile, the "More info" link will take you to the place page.
Weather: just type "weather" followed by the city and state, zip code, or city and country. And that's it you've got what you wanted... or not ;)
News: if your query matches something in the news, the feature will show you one hit and an indication of how many related articles there are, with a link to go see them.
Another cool thing of this features is that it's now availabla in every available Gmail language, and you'll get search results that match your preferred language.
In addition, De Boor added a search button to the toolbar when you're composing a message:
If you've got text selected when you click it, the engine will search for that text. If don't, you'll just get a search box where you can start typing.
Did you ever asked yourself if the order you position the keywords in your URL affects your website's SEO? If so, it's certainly an interesting question, and as in previous opportunities, we decided today to bring you an in house answer from Google itself.
It comes, how not, from SEO expert and Googler Matt Cutts, so pay attention to what he has to say.
And if you wanted the concept written, here you've got it.
Question from Adeel, Manchester (UK) - does the position of keywords in the URL have a significant impact? It would be better example.com/keyword/London than example.com/London/keyword?"
I woudn't really obsess about that level of detail. It does help a little bit to have keywords in the URL. It doesn't help so much that you should stuffing a ton of keywords in the URL. You know, if there's a convenient way that's good for users where you have four, five keywords, that might be worthwhile. But I wouldn't obsess about it at the level of how deep is the URL in the path or you know, how I might combine it.
For example, on my blog, when I do a post, I'll take the first 4, 5 words, or 2 or 3 words related to that post and I use that as the URL. But you know, you don't need to make, seven, eight, ten, twenty words, because that just looks spam at users and people will probably not click through as much at the first place. So, positioni is gonna be a very very secondary thing, of keywords on the URL. I would not worry about that so much as having great content, that people want to link to and people want to find out about.
More Matt Cutts videos on Fulltraffic, here and here.
We at FullTraffic use Twitter to spread our voice. It's important for us to you not just being able to get lots of traffic, but to be up to date in all SEO-related items. Every time we publish a new post, you are immediately reported of it through the great microblogging venture.
So, we hope you use Twitter to engage your readers/costumers and keep the traffic coming back to your website even after FullTraffic's delivery. And as you know, Twitter is developing many features both for business users and for personal users.
The last one they've just introduced is Hovercard, that may improve the Twitter experience for those who use the website to tweet by easing the way you interact with the folks behind each tweet.
On any timeline, Hovercards are cards which appear when you hover over a username or avatar. The cards display additional information about the person and allow you to interact with them while staying within the context of your page.
The twitter developers say it will be useful to find out more about retweeted people and follow them right there. You can also see more information with an expanded view of the card.
Sending direct messages to people you follow will also be possible so you can interact with tweeters without having to move off the page.
Hovercards will be rolled out in stages so not all of you will be seeing them right away.
The feature looks interesting. It will solve the present problem that makes you go to the tweeter's page to see who he is, so everything will flow smoothier.
However, many of Twitter users use it through third party aplications such as TweetDeck or Echofon, so we hope that third party developers go up to the horse and include their own version of Hovercards in their own apps.
After you bought a FullTraffic Package to bring a massive ammount of traffic to your website, you want that traffic to keep on coming. That's one of the reasons you should offer a RSS subscription to your readers, if you didn't yet.
And that's why so many websites provide RSS subscriptions - they want their readers to be up to date, they want them to come back. However, many websites don't provide this service yet.
For these websites and for their readers, Google Reader developed a way to keep track of them. Do you want to be notified when a specific page without RSS feed was updated? Create your own custom feed from Google Reader. For example, if you wanted to follow Google.org's latest products, just type "http://www.google.org/products.html" into Reader's "Add a subscription" field. Click "create a feed", and Reader will periodically visit the page and publish any significant changes it finds as items in a custom feed created just for that page.
Google Reader provide short snippets of page changes to help you quickly decide if the page is worth revisiting. They say they're working on improving the quality of these snippets. If you don't want Google to crawl or create feeds for a specific site, site owners can opt-out.
Google released last week Social Search, a new searching approach that includes friend's results. What does it mean? That when you get your results list, your friends' blogpost will show up, next to regular results.
Google considers that people trust more in their friends' opinions that in those of the experts, and that's quite right. This feature was released last October, but it was accesible for a small number of alpha users. After a large number of users opted in and tried out the feature, Social Search has graduated and is available in beta for all signed-in users on google.com in English.
In addition, they enhanced its Social Search with images results. Now when you're doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called "Results from your social circle." Here's what it looks like:
They have added two new links for "My social circle" and "My social content." These links will take you to a new interface where you can see the connections and content behind your social results. Clicking on "My social circle" shows your extended network of online contacts and how you're connected.
Clicking on "My social content" lists your public pages that might appear in other people's social results. This was created to give you a peek under the hood of how Social Search builds your social circle and connects you with web content from your friends and extended network. Do you want to check out your social circle? You can do it on this link.
This video will show you how Social Search works:
And if you want more, here's a video from Matt Cutts explaining the feature:
Google has launched a new Chrome version for Windows, that includes extensions and bookmark sync.
Extensions is Google Chrome's parallel to Firefox Add-Ons, and now they are offering 1,500 of their extensions on their gallery.
Extensions on Google Chrome take only seconds to install, and can be uninstalled just as easily. You can view and manage the settings for your extensions by clicking on the Tools menu and selecting "Extensions."
You can see a video on how to use these extensions here:
Those currently using the stable version for Windows will be automatically updated within the next week (or you can check for updates manually).
To those using Google Chrome on Linux, extensions are enabled on the beta channel. And for those using Google Chrome for Mac, Google is working on bringing extensions, bookmark sync and more to the beta soon.
On the other hand, bookmark sync is a handy feature for those of you who use several computers — say, a laptop at work and a desktop at home. You can enable bookmark sync to synchronize your bookmarks on all of your computers so that when you create a bookmark on one computer, it's automatically added across all your computers. This means that you won't need to manually recreate the bookmark each time you switch computers.
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Search Engine Optimization (SEO) has many fronts. It's not just about ranking on Google - you have Bing, Yahoo, Ask and other search engines out there! However, we are not talking today just about regular, big search engines, but about different platforms as well.
One of the most popular of these platforms is Twitter. Twitter has developed meteorically the last couple of years and they developed a surprising search engine as well.
Now we know through their official blog that they are about to change their welcome page for new users, in order to make it friendlier to start searching for friends. "Two of the biggest challenges for new users have been finding accounts to follow that appeal to their interests, and finding their friends and colleagues who tweet", says Josh in a blogpost.
The microblogging company has learned that by making suggestions of who to follow, they can help users get going more easily. So in their new design they're taking some steps to continue improving this process: "Once a user signs up and selects what they're interested in, we show them some accounts that relate to that interest. Next, we help them find their friends and colleagues by checking their address books, and third we give them a chance to search for anyone we or they missed in this process".
How do they find relevant accounts for users? They've created a number of algorithms to identify users across a variety of clusters who tweet actively and are engaged with their audiences. Then, they group these active users into lists of users by interests. The user will browse into the areas they are interested in, instead of being suggested a random set of 20 users to follow.
The lists will be refreshed frequently, of course, since the algorithms identify new users who should be suggested in these lists and some that are not as engaging as before.
In addition, they will include a set of "Staff Picks" that are manually selected by Twitter employees as some of their favorites.
So now you know. If you are a twitter user, and you are committed to improve your SEO and being followed for many, it is worth to keep active and relevant. By doing this, Twitter will suggest you to new followers, within a relevant group of interest.
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In previous posts we have brought you videos with explanations about different aspects of how the SEO industry works. In the link you can see a video from Google expert Matt Cutts.
We like to bring Cutts's videos because they are very clarifying. And they come from within the biggest search engine in the world.
That's why we bring you today another video, in which Matt explains "How are spam reports prioritized".
Yes, yes. Did you ever think of this before? Did you ever think: "OK, i'm reporting this, but I'm sure it will get lost in the giant's beaurocracy"?. Or just: "I won't report the spam, what for?".
Well, if you see this video you will realize things have more importance and logic than you could imagine. Enjoy it.
