Are you looking for some new and innovative marketing tools to increase your brand awareness on LinkedIn?
Try using the latest LinkedIn with Publisher platform that can help in providing access to a larger target audience, while enabling you to build solid reputation and giving greater exposure to your online content.
How can Publisher provide en edge to your growing business?
Did you know that by posting blog posts on LinkedIn with Publisher can make your content highly searchable through keywords by your target users?
Besides, it gives you a great opportunity to showcase your talent and expertise in a niche area of business that is really huge for content marketing. Imagine both your followers and connections can view your published posts, just like Facebook.
Besides, if your post has high number of viewers, then it may be chosen by the LinkedIn’s newsreader-Pulse where you can get more number of views, comments and shares from your target audience.
Do you want to know some best secrets of creating a responsive and effective business website that can instantly attract your visitors?
A good website must be easily accessible and needs to be user-friendly, provide excellent navigation capabilities and most importantly, make it easy for visitors to find the information that they want.
Creating a high quality website requires striking a fine balance between different elements including the visuals, layout, design, SEO with an attractive landing page and great content that provides valuable information.
Let’s look at some of these elements in more detail to see how you can use them effectively to get the best results:
# Have a clear and uncluttered layout
If you want to boost the credibility of your website and enhance its value, make sure to have a clean and clutter free design that makes website navigation simple and smooth for your visitors.
The navigation structure must make logical sense and...
Are you confident that your current SEO strategy is able to deliver the best results for your business in terms of increased volume of website traffic?
Every online marketer wants to achieve high page rankings for their website with more incoming traffic. But the greater challenge is to get the right amount of traffic needed for your website, which in reality can help in attracting new customers.
A good SEO strategy is the foundation to the success of any online business and it must be positioned in such a way that it helps your customers to get in instant with your website.
Why do we need quality SEO in the first place?
The main purpose of SEO is to provide a seamless and smooth experience to the users as well as communicate your intentions to the search engines to recommend your website for relevant searches.
SEO can help in positioning your website well in the search engines and provide more visibility to your online products and services. They can help...
Do you want to attract more visitors to your website and create more hype about your brand in the market?
No doubt marketing and promotion is all about creating sustained interest of your customers in your products by boosting your online sales and increasing your revenue. But the difference lies in how do you use different types of content to generate more leads for your business.
Here we look at some of the most popular content types that can be used to ensure that you always get more links to your website:
Hold contests to spark curiosity among people
One of the best ways to build a huge fan following for your brand is by organizing contests via social media channels. You could use Facebook, Twitter and also create an email list to promote your contests on different websites that can be valuable in getting links back to your website.
Of course, most people would be enticed to enter the challenge to win prizes while giving you a great opportunity to connect...
Do you want to know how to build a solid social media strategy that can represent your brand effectively in the market?
Every business needs to have maximum exposure to promote their products and services to their target customers. In the absence of a well-planned social media strategy, it may be a bit challenging to get the best results in the long term.
Here we discuss a few core social media strategies that can help you get started with this essential task:
-Set realistic goals and objectives
It’s important to carefully assess your company’s overall needs and find out how to use social media channels effectively to reach your goals. There may be plenty of personalized goals that you would have in your mind for your business. However, the most important ones much include improving brand awareness, retaining your customers and reducing your overall promotional costs.
Remember, having too many goals can prove to be distraction so it’s good to...
Do you want your content to be viewed by a large number of targeted audience and boost the popularity of your blog website?
Probably, syndication of your blog content could provide an effective solution and address the issue of decreasing traffic for your site. Remember, the aim of blog syndication is not to enhance traffic directly, but it helps your content to be viewed by as many viewers as possible. By including relevant link backs to your website, you can attract quality visitors to your website.
Why content syndication is important?
Syndicated content refers to the content that is created by you exclusively to be shared across other platforms. Now, here instead of a link you are sharing the entire content by including an excerpt to convey the main idea of the post to the viewers. Content syndication brings many benefits to your website, while providing excellent exposure of your content before a targeted audience.
You can showcase your products and services and...
Is your headlines powerful and motivating to captivate your audience and draw their attention instantly to your content?
Quite often, it happens that even though your content may be of high quality, but it gets ignored by the readers due to lack of an interesting headline. If your headline fails to impress visitors, there are high chances that your content will never be read and may be lost in the search engine results.
With the trends changing so fast, what may be popular sometime back may no longer be relevant in today’s context. Hence, it makes sense to stay in touch with the latest trends in headline creation and keep track of the changing preferences and response of your target audience.
What are the different types of headlines?
Now it is interesting to note that how different types of headlines can be used to create an impact on the minds of your readers. Normal headlines are the ones that are typically found among newspapers and printed material or...
As Google makes the rules more complex, website owners, marketers, and SEO professionals need get to work cleaning up their tactics. Everything we have seen in the 2011, 2012, and especially the 2013 updates is still relevant in the Google 2014 Updates. Google is further refining their algorithm in an effort to remove useless results and spammy content from searches. As we see the updated versions of Hummingbird, Panda, Payday, Penguin, and Spam carried out we can expect further micro-adjustments that target both content and link quality.
Google 2014 Updates:
Hummingbird applies to mobile devices.
Panda 4.0 redefines your websites authority on the internet.
Payday 2.0 seeks to eliminate payday loan spammers and related content spam.
Penguin is just a minor refresh, not an update, to the 2013 link-spammer cleanup.
Spam 3.0 specifically seeks to target spammy sites and SEO marketers and eliminate them.
Lets look at how the Google 2014 Updates affect...
Do you want to know how you can offer an enriching and intuitive mobile website browsing experience to your visitors?
Most marketers do not realize the value of having a unique and well-optimized website that can attract their target mobile audience. Either they have a poorly designed website or still use the existing website designed for the desktop, which may not give them much success in their marketing efforts.
There are many economical and smart mobile solutions that can be used to enhance the quality of your website and provide a tremendous boost to your traffic. Here we discuss some of the core tools that can be handy for improving your mobile website:
This provides a completely novel approach to creating your own mobile website from scratch. Instead of building your website from a template, this tool provides a unique method of creating a mobile website, just like the way you would edit a Word or Illustrator document. It allows you to combine...
Is your website ranking getting affected and you are witnessing a slowdown in your business activities?
If you’ve been using proper and ethical link building techniques to boost the popularity of your website, then certainly it can be beneficial for boosting your online visibility. But you are focusing too much on link building and not practicing what Google advocates say, then you could be headed into a problem and even facing penalties.
Link building is changing over time
It’s time to do a good reality check on your link building practices and see if you are doing all the right things to secure the ranking of your website. Link building today is quite different and relies on getting a solid mention from a well-known and trusted site that can drive traffic and sales. This essentially means you have to find the right people and the best high authority sites to get some amazing results from your link building activities.
Here are some of...